19/10/2021
We are a young and fast-growing company that sells and hires floaty things.
We are looking for someone to come and tell people about what we do and how we can help them and help them.
We have two innovative products, 1) WorkFloat is a modular workboat that fits in a container and 2) Is a pontoon system made from scaffolding. We are 100% B2B and commercial, and our main markets are currently access, construction, diving, marine and military with plans to move into other markets including events & festivals, disaster relief, emergency services, geo technical and a number of other exciting markets - in the UK and increasingly overseas.
We want an EXPERIENCED marketeer who is used to B2B marketing and ideally has experience in these sorts of industries.
Role:
New Website: Work with the MD to develop and design two new websites with an outside web developer or agency. Likely be a popular CMS like Wordpress so experience managing settings, plugins, uploading content etc is key. You will help write all the new site content, develop the site map, collate all pictures and video, compile an SEO plan and when ready populate the new site. Once live you will regularly upload content (at least weekly) including news and case studies from jobs we have done.
Social Media, Email and Other Channels: Push content out across multiple platforms, so you must be comfortable with Linkedin which is our most productive platform, as well as Facebook, Twitter and other channels. Research relevant hashtags, build an audience, grow engagement and target and connect with potential customers.
CRM & Sales: Set up a new CRM, continually add new leads, qualify by making contact and then keep the database up to date. Focus on vertical markets with bespoke offerings for each. Add all quotes sent out and follow up in line with our sales process. CRM system yet to be chosen but must integrate well with Linkedin as well as gmail. You must be comfortable getting on the phone and reaching out to cold leads
Campaigns: Set up and run campaigns, normally to vertical markets with a customised offer. Use of multiple channels, not just digital but including print and mail to get in front of our target market.
Reporting: Track wherever possible channels, campaigns and advertising spend to gauge the best ROI. Monthly sales report including your set of KPIs which include pipeline values, progression, conversion rates, audience growth etc
Trade Shows: Help plan, manage and attend trade shows. Mostly UK based but some overseas.
Advertising: We don't do much advertising, what we do is normally very targeted through PPC, Linkedin, Boosted posts etc. You will help manage and report on this spend.
Video Editing and Design: A bonus
General Admin: We are a small company, so whilst the focus will be sales and marketing, you will be asked to help out with general admin duties as well.
Content Marketing is at the heart of how we tell our story, and we hardly spend any money on outbound marketing, it's mostly inbound.
We are based in Penryn, but are happy with some flexible and home working.
This is a great opportunity to join a fun a fast-growing Cornish company with some products that solve real problems.
Applications in a video (ONLY) on WhatsApp to 07815 11 87 56 to Toby MD - Must be under 16MB (about 3 mins). Cover your story, experience and what skills you have that will help with the above. Also tell us why you want this job. Or email a CV to [email protected]
Salary: £30k + bonus based on % of job profit (expect £5k + pa)
40 Hours, 20 days holiday + bank holidays