Ray Seagrave ADI Training

Ray Seagrave ADI Training Ray Seagrave is a Grade 'A' (51/51) ORDIT Registered Instructor Trainer. Grade 'A' Standards Check Training

Delivering in-car and online training courses in Coaching, Teaching and Learning strategies, and Client-centered lesson delivery, to ADI's and PDI's all over the country.

07/02/2026

A personal message from me...

Four years ago I set up the Driving Instructor Development Toolkit with one clear aim.

To create a non-judgemental learning space for PDIs and ADIs.

A place where you could ask a question without being made to feel small.

A place to talk honestly about teaching, coaching, Part 3s, Standards Checks, confidence dips, and the reality of this job.

A place to get support when things felt difficult, or when you just needed another perspective.

Around 3,500 instructors are now part of the group.

In that time, you’ve shared experiences, supported each other, challenged ideas respectfully, and taken small bits from posts, Take 5 content, discussions, books, and workshops, then applied them in your own lessons.

Some of you have read one of my books and taken a single idea that improved how you coach a pupil.

Some of you have attended a workshop and felt supported, reassured, or clearer in your own approach.

Some of you quietly follow along, take what you need, and move on better equipped than before.

All of this has always been about development, not judgement.

And it’s always been free within the group.

I’ve recently been nominated for the Intelligent Instructor Awards 2026 in the category of Training Provider of the Year, Independent.

I wanted to share that with you because this nomination reflects the wider work around the group, the books, and the workshops, all aimed at supporting instructors through learning, change, and development.

If you’ve gained something from this space, whether through the group, a book, or a workshop, voting is simply a way of showing that support back.

How to vote:
I’ve posted the link below.

Click my name under the category Training Provider of the Year, Independent.

Enter a few details to submit your vote.
It takes less than a couple of minutes.

If you do vote, drop a quick comment on this post afterwards.
I’d love to personally thank you and acknowledge your support.

Thanks for being part of this space and for helping keep it supportive, practical, and non-judgemental.

Vote Now - Intelligent Instructor Awards https://share.google/CQkPoLIIXPTAq55Ez

Ray 😊👍❤️

21/01/2026

Hi it's Ray,

It’s here....

Over 20 years in the making.

Months in the writing.

And it’s already making waves!

Today I’m proud to finally share with you:

"The Driving Instructor’s Ultimate Guide to Client-Centred Lessons."

This is for ADIs and PDIs who want to:

> Coach more effectively
> Get a high grade on their Part 3 or Standards Check assesment
> Deliver lessons that truly reflect client-centred learning, and
> Help pupils become thinking, reflective, safe drivers for life.

It’s already getting amazing feedback from instructors and industry leaders:

“Quite simply the best driving instructor book I’ve read.” – Terry Cook, ADI, The Instructor Podcast.

“This book is a must-read for ADIs and PDIs at any stage of their journey.” – Hardial S Matharu, ADI

“A masterpiece… Ray has answered the call for coaching in a lucid and accessible fashion.” – Stuart Lochrie, Chair of ADINJC

“Inspirational… Absolutely fabulous!” – Sue Papworth, ADI

“This is the clearest and most practical explanation of client-centred learning I’ve seen.” – Pennie Alexander, DARE2DRIVE

“Packed with expert guidance… a win, win for instructors and future drivers.” – Intelligent Instructor

If you’ve ever wondered how to apply coaching in real lessons, how to ask the right questions, how to build reflective conversations that impact behaviour beyond the test, this book is for you.

It’s out now!

I’ve dropped the link below, I’d love to know what you think if you get a copy.👇

https://amzn.to/3RQqDHW

Please share this post with your ADI and PDI friends.

Thank you to everyone who helped bring this to life you are doing amazing things!

Ray 😊👍

24/09/2025
Hi, it's Ray,I talk about being the best you can be a lot. Thats because your ongoing development is one of the most imp...
08/09/2025

Hi, it's Ray,

I talk about being the best you can be a lot. Thats because your ongoing development is one of the most important things you can invest in.

So if you are looking to develop your teaching and coaching skills to deliver lessons that keep you at the top of your game. Maybe you have a Part 3 or Standards check you are preparing for? Then come a join me for some practical things you can do to raise your game game on your very next lesson.

In just 90 minutes on Zoom, you’ll learn:

✅ How to balance risk without taking over
✅ How to make sure learning is always taking place
✅ Coaching tools that get pupils thinking

🎯 For PDIs & ADIs who want confident, structured lessons that hit every DVSA competence.

📅 Wed 17 Sept | 6–7:30 PM | £65 (includes CPD certificate)

👉 Limited spaces – book now! (Click link below)

To book a space:

1) Click 'Online' Below or copy and paste the link into your browser.
https://rayseagraveaditraining.setmore.com
2) Click on the course title listed
3) Go to the event date of your choice highlighted in blue.
4) Click the time of the event.
5) Follow the sign-up instructions from there.
Places are limited so please book today to secure your spot.

Book your appointment with Ray Seagrave Instructor Training

🔥🔥"I passed on my 3rd Attempt after reading this excellent book!"🔥🔥Develop yourself and Grade 'A' your Standards Check o...
23/07/2025

🔥🔥"I passed on my 3rd Attempt after reading this excellent book!"🔥🔥

Develop yourself and Grade 'A' your Standards Check or Part 3 assignment. Get your copy Today!

Thank you Glen for the Amazon review about the new book - "The Driving Instructor's Ultimate Guide to Client-Centred Lessons." Really pleased you got what you needed from it!

Are you reading this and wondering what all the 5* Amazon reviews and great feedback is all about?

Start being the best instructor you can be today!

Get your copy here:

https://amzn.to/4j5Jrhu

Ray 🙂👍

Hi all, just a quick heads-up…I’ve launched a giveaway for a free copy of The Driving Instructor’s Ultimate Guide to Cli...
17/05/2025

Hi all, just a quick heads-up…

I’ve launched a giveaway for a free copy of The Driving Instructor’s Ultimate Guide to Client-Centred Lessons—and it’s taking place on my personal profile so that you can tag anyone you like.

You can enter here:

https://www.facebook.com/share/p/197YwoFJkW/

All you need to do is tag other ADIs or PDIs in the comments—colleagues, training partners, association friends—anyone you think might love the book. Each tag counts as an entry.

If you share the post to your timeline and comment “shared” underneath it, I’ll count that as a bonus entry too.

Already got the book? This is your chance to win a second copy and gift it to someone in your instructor circle.

I’ll pick a winner on Saturday 24th May and post it out.

Would love to see one of you win it—go get stuck in!

Ray 🙂👍

Thank you Bob Joyner for the feedback about the new book. Really pleased it's having a positive impact on your lessons!A...
16/05/2025

Thank you Bob Joyner for the feedback about the new book. Really pleased it's having a positive impact on your lessons!

Are you reading this and wondering what all the 5* Amazon reviews and great feedback is all about?

Start being the best instructor you can be today!

Get your copy here:

https://amzn.to/4j5Jrhu

Ray 🙂👍

Hi, it’s Ray. I want to talk about something we all come across, but don’t always spot soon enough.Cognitive overload.Yo...
10/05/2025

Hi, it’s Ray.

I want to talk about something we all come across, but don’t always spot soon enough.

Cognitive overload.

You know the signs. A pupil seems to be doing alright, then something changes. They go quiet. They say “yeah” but haven’t really taken in what you said. They start making the same mistake over and over. You can sense it, their head’s full and there’s no more room to take anything else in.

When that happens, learning often stops.

The key is catching it early. Spotting the signs. And just as importantly, knowing what to do next.

Here are 12 signs a pupil’s brain might be full, along with a few things you could try to ease the load and help them get back on track.

1. Slower Reactions
They’re hesitating at junctions, slower to respond to what’s going on around them. There’s a delay that wasn’t there before.

What to try: Pull over and ask, “How are you finding the pace of everything?” Then strip it back. Focus on one thing at a time, like one junction or one type of decision.

2. Repeating the Same Mistakes
You’ve already covered it, but they keep doing the same thing.

Try this: Exploring the reasons behind it. Rather than telling them again, ask, “What are your thoughts in that moment when that happens?” You’ll get a better idea if it’s a knowledge gap or simply overload.

3. Forgetting the Basics
Things like mirror checks, cancelling indicators, or reading road signs go out the window, even though they’ve done it fine before.

But here’s the thing, those basics might not be as “learned” as they look. If a pupil still has to think about checking mirrors or cancelling signals, those actions are using up mental space. And if we ask them to take on something new on top of that, their brain might not be able to cope.

Suggestion: Adapt, narrow the task. “Let’s just focus on mirror, signal, position this time, forget the rest for now as we can go back to that.” Let one thing settle before adding anything else.

4. Freezing or Hesitating
They sit at a junction, and don’t go, even when it’s clear.

Offer support: “Would you like a bit of help on this one?” Talk through your thought process with them so they can learn from what you see.

5. Silence or Frustration
You get a sigh, a quiet “I can’t do this,” or just silence.

Step in gently: “Sounds like there’s a lot going on in your head. Shall we pull over for a moment?” Give them space to reset.

6. Everything Speeds Up
They’re braking sharply, making snap decisions, or driving more quickly than usual.

What helps: “Let’s take this bit steadily, there’s no rush.” If needed, pull over and talk it through calmly.

7. Can’t Follow Instructions
You say, “Next left,” but they go straight, or ask you to repeat it again.

Simplify it: Keep instructions short, clear and early. “Take the next road on the the left. Just focus on that.”

8. Tunnel Vision
They’re not checking mirrors, just staring straight ahead. Everything else is getting blocked out.

Use this moment: Pull over and ask what they were focused on. “What’s one thing you want to spot earlier next time?”

9. Physical Stress
You notice the white knuckles on the steering wheel, shallow breathing, fidgeting or a stiff posture.

What might help: “Shall we take a couple of minutes? Maybe get out, stretch your legs?” Give them the space to settle.

10. Emotional Reactions
Tears, snapping, closing off – they’re clearly overwhelmed.

Best approach: Stay calm and kind. “Would a little break help? Or do you want to chat it through?” Let them choose.

11. One-Word Replies
“Yes,” “No,” “Mm.” They’re not engaging in the conversation.

Hold off: Don’t push. Later on, when things have settled, ask, “Did I catch you at a tricky moment earlier? Want to go over it again?”

12. Not Hearing You
You speak, but there’s no response. It’s like they didn’t even hear you.

Revisit it later: When it’s calm, “I said something earlier but I don’t think it landed, would it help if I went over it again?” Keep it light, no pressure.

My Final Thoughts

When a pupil’s thinking space is full, it’s our job to recognise that and adjust.

✅️ That might mean:

✅️ Slowing the pace

✅️ Reducing the task

✅ ️Doing one thing well instead of five things badly

✅ ️Taking a pause to regroup before carrying on

This isn’t about making things easier, it’s about helping the pupil move forward in a way their brain can handle.

If we want to help them become safe, thinking drivers, we need to know when learning has paused and how to help it start again.

I go into more detail on this, and plenty of other useful techniques, in my latest book, The Driving Instructor’s Ultimate Guide to Client-Centred Lessons.

You can pick up your copy here:

https://amzn.to/42S4VtG

See why so many ADIs, PDIs and trainers across the industry are giving it 5-star reviews.

Ray 😊👍

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required.

25/04/2025

Unlimited Premium Delivery is available to Amazon Prime members. To join, select "Yes, I want a free trial with FREE Premium Delivery on this order." above the Add to Basket button and confirm your Amazon Prime free trial sign-up.

Another ⭐️⭐️⭐️⭐️⭐️ Review “This is the only book I have seen that truly describes client-centred learning in detail. Ray...
25/04/2025

Another ⭐️⭐️⭐️⭐️⭐️ Review

“This is the only book I have seen that truly describes client-centred learning in detail. Ray starts by giving an overview of what is required, then breaks the information down, into bite-size chunks, gradually building the knowledge and linking the sections together.”

Another 5-star review for The Driving Instructor’s Ultimate Guide to Client-Centred Lessons.
Click here to get your copy👇

https://amzn.to/3Gn1yCb

I appreciate every bit of feedback on how this book is helping—thank you!

Ray 😊👍

Unlimited Premium Delivery is available to Amazon Prime members. To join, select "Yes, I want a free trial with FREE Premium Delivery on this order." above the Add to Basket button and confirm your Amazon Prime free trial sign-up.

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