Brit Chopper Customs

Brit Chopper Customs We specialise in servicing and repair as well as customising V-Twin motorcycles, especially Harley D

Specialist in Harley Davidson Servicing, Repair and Customisation.

21/11/2024

I have been reflecting lately on the current situation with small businesses and their ability to sustain themselves in this current economic climate. And considering the latest spate of Harley Davidson Dealerships closing there is cause for concern.

This is a not a “Woe IS Me” post but rather a reflection or perhaps even a projection of what is in store for small businesses in the future, I’ll leave you to decide.

Avoiding the obvious dilemmas of inflation and the cost-of-living crisis that everyone is experiencing there are some additional factors that seem to be slowly suffocating the growth of small firms.

The first one is the seeming lack of willingness of anyone under the age of 50 to work with their hands or do any form of physical work that might get them a little dirty or frustrated. This might be doing an injustice to all of those that are out there doing it right now and always have, but most of them are in work and continue to remain in work.

What I am talking about is trying to find (and at 63 I can say this) find a youngster to take on such work or even take some risk of working in such an environment to build something for the future. If they can’t sit in a nice warm office or behind some computer screen or get some form of instant gratification they want no part of it.

But for the sake of argument, let’s say you find a youngster willing to take a risk and willing to learn through hands on experience passed on by someone with the requisite skills, ( the master and apprentice) the next dilemma appears in the form of minimum wage? now I am not against minimum wage, in fact I fully support it, but does it really reflect what value is being provided?

Let’s take an example of a small business such as mine, servicing, repairing and customising motorcycles. Not a particularly glamours or financially rewarding example but still an example of a small steady business with significant growth potential. This is where the risk part comes in, a business which starts off small but with hard work could become much more valuable and therefore generate greater financial reward.

A business which has built a well-known brand and receive most of its work from recommendations. Ripe for expansion and growth.

To take on an apprentice (assuming you can find one) requires you to pay that employee substantially more that he or she can earn for you as a business.

Why? you may ask?

Well, it’s because they would be working on valuable vehicles/components which are highly valued by their owners and how they do the job no matter how capable they appear involves a significant safety risk when releasing the final product for use by the customer.

Sending a customer out on to the road on a badly repaired or modified motorcycle is a sure way to get someone killed.

Therefore to mitigate this risk all of the work that the trainee/apprentice does has to be thoroughly checked before release, essentially meaning the work has to be done twice and you don’t get the luxury of charging for it twice.

In a business with a ratio of Ten to One experienced and qualified staff to each apprentice then the model can work, as economy of scale works in your favour, you can bring on new talent and skills as you can sacrifice some earnings to do so as your nine other productive workers are earning the business money. I’m pretty sure this is where the apprentice program is aimed at, what I would classify as a medium to large business.

But in a small business this is not the case, often it is a one-to-one ratio and to give the apprentice the quality of training they deserve through close supervision then the productivity and profitability drops off a cliff.

It’s a kind of catch 22 scenario.

The obvious solution would be to pay the apprentice based upon the value they provide and as they gain more experience they would be rewarded accordingly.

At the start of an apprenticeship, they offer very little value but have a huge potential, after all if they gain experience and grow in confidence then they become the future of the business. Then the business grows as they grow.

The problem is minimum wage rules disable this option as the apprentice candidate understandably states why should I work in a difficult, challenging and sometimes dirty environment for £6.00 an hour when I can flip burgers at a fast-food chain for £11.00 and hour?

This is the point in my pontifications that I feel I am tumbling down the proverbial rabbit hole, I see no obvious solution so come to the inevitable conclusion that small business are slowly suffocating, the oxygen they need which is in the form of willing resource, work ethic and the ability to fund investment in training and talent growth is leaking away.

I’ll leave you to think on a solution and if you have one, please let me know?

08/01/2024

A long time ago (2014 to be precise) Norwich Harley Davidson closed to relocate to what was Black Bear in Newmarket.

At that time, I took the opportunity to open Brit Chopper Customs as a independent shop specialising in Harley Davidsons and Custom bike building.
My thinking was that I could at least keep some form of Harley Davidson service here in Norwich.

With the help of a few friends whom I am eternally grateful too, I got things up and running and Brit Chopper Customs became established turning what was once a hobby into a business.
Then Harley Davidson came back to Norwich, which was a bit of a blow, but we persevered and kept going.

We always had a good relationship with Norwich Harley Davidson, and they often sent customer my way when they had bikes of a certain age that they really couldn’t cope with or to be honest didn’t want to work on.

Now once again I hear that Norwich Harley Davidson is closing down along with the BMW side as well.
That will be a loss to Norwich, however it may be an opportunity for Brit Chopper Customs, I don’t want to be seen as some vulture picking over the bones of a dead dealership but if you have a Harley Davidson and you need somewhere to go to have it serviced or repaired then give us a shout and we will gladly help, where the Iceni Chapter is going to go now I don’t know, will it disappear with the demise of the Dealership? That would be a shame.

I have been toying with the idea for some time of creating a club space here at Brit Chopper Customs with the ability of members being able to come and use the workshop facilities to carry out minor works on their bikes such as servicing or minor repairs using the benches and tools here in the workshop and having some expert help available to assist and guide where needs be.
I don’t know how viable this would be or if people would be interested in joining such a thing, it would be a bit like a form of Co-operative where people could come for a chat, cup of coffee or tea and a social hub for ride outs etc.

I would be interested to hear from anyone that might think they would be interested in such a venture/venue?
If we don’t keep things like this going or create new opportunities, then our world of motorcycling and our culture will gradually disappear from Norfolk as more and more old timers like us close down due to retirement or becoming non-viable.
Let me know what you think and maybe we can create something Phoenix like to keep the motorcycle scene going.

Anybody have a pair of these lurking around anywhere. I need a pair of them. Harley part number 11508-A
12/12/2023

Anybody have a pair of these lurking around anywhere. I need a pair of them. Harley part number 11508-A

Things are starting to get busy at the workshop. I'm trying to get several builds out the door.
04/02/2023

Things are starting to get busy at the workshop. I'm trying to get several builds out the door.

The new rotors  for the Sportster are a much better design none of those pesky magnets fall off.
04/02/2023

The new rotors for the Sportster are a much better design none of those pesky magnets fall off.

04/02/2023

Guzzi for sale, low mileage runs sweet.

One day I'll learn how to smile
04/02/2023

One day I'll learn how to smile

Fitted a set of Blow performance exhaust on a breakout along with a Turbine Air cleaner. These have baffles in them and ...
10/03/2022

Fitted a set of Blow performance exhaust on a breakout along with a Turbine Air cleaner. These have baffles in them and sound really sweet loud but not too loud.

Address

21 Mahoney Green
Norwich
NR136JY

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Alerts

Be the first to know and let us send you an email when Brit Chopper Customs posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Brit Chopper Customs:

Share