Asda

18/10/2026

Iced matcha? No no, surely you meant ice bucket. 🍾✨
Screaming Devil season is here 👻🍷

18/10/2026

Helping a mum who gave birth in the car park of our Ipswich store inspired our colleague Charmaine to train as a midwife – and after three years at university, including placements at Ipswich Hospital and helping with 40 births – she's now fully qualified.

Charmaine said: "I was just going home and walking across the car park with a colleague when we heard what was going on and went over to help. The dad had just taken the baby and put it on mum. We rang the ambulance and got towels for the baby and waited for the ambulance to come. It was just a beautiful moment."

Charmaine has worked at Asda alongside her studies. She's looking for midwife opportunities, but hasn't ruled continuing in a part-time capacity with Asda. She said: "I sometimes see ladies who I've helped deliver their babies out shopping in Asda and they say to me 'hi, what are you doing here?' Working in the hospital and Asda was such a contrast though. I'd be delivering babies one day and then stacking shelves the next. Everyone at the store is very friendly and they've been very accommodating and supportive of me when I've been studying. It's been really lovely. Customers are really nice too and they know all about my studying."

Robert, the store's produce manager, said: “I’m so proud of Charmaine for balancing her work alongside her midwife course. It’s not easy managing both, and the effort she’s put into it deserves recognition. It’s great to see her working towards something she’s passionate about and I wish her all the best in the future."

17/10/2026

It's party time, you heard us. And at 7 for £10, there's plenty to pick from 🎃
What is your go-to party food? We're impartial to a sausage roll… 👻🛒

16/10/2026

We've got everything you need to entertain the family on a spooky night in… 🎃

All that's left to decide is who gets the last slice of pizza 🍕

Whether you need party food, trick or treat sweets or some last minute decorations - check out the Horror Emporium range to get into the October spirit 👻

16/10/2026

As part of the marketing team at Asda, Katie has been helping raise awareness of our Tickled Pink breast cancer charity campaign for the last 18 years – and she says its messages of regularly checking yourself and knowing what to look for were critical when she got her own breast cancer diagnosis.

Katie used a guide from Tickled Pink charity partner CoppaFeel! to make sure she was properly checking her breasts. And when she felt a lump during one of her routine checks in September 2024 she knew she needed to get it looked at. She said: "Because I’ve been involved in Tickled Pink throughout my time with Asda I was exposed to all the important messages, so was really good at regularly checking myself and knew how to do it and what to look out for. I use the CoppaFeel! infographic showing how to check properly, including under the armpits. That was crucial because I had such a good routine and good rigour. That’s why I had noticed that change and was able to monitor that. Even before my diagnosis, Tickled Pink added value to my life because I knew to be vigilant."

And after her diagnosis, support from Tickled Pink charity partner Breast Cancer Now made a huge difference: "One of the first things they gave me after my diagnosis was from Breast Cancer Now with all of the terms I was likely to hear and information on what to expect. That gave me a lot of comfort and hope and I felt quite positive going into my treatment. I used the Breast Cancer Now forum during my treatment and met ladies who were in a similar position to me. You feel lonely and like you are the only person in the world going through it, but the forum helped me get through it. And after I had finished my treatment I did the Moving Forward course which is funded by money raised by Tickled Pink. You work out your plan, talk about how you feel, what a new normal might look like and how to find your place in the world again."

Katie returned to work in February and is using her experience, and her marketing expertise, to help other women in a similar situation. She uses her Instagram account to document her experience. She's been directly involved with Tickled Pink this year, including the Kylie Minogue Tickled Pink T-shirt launch. She said: "It’s amazing to work on. When I came back into the business people were a bit reluctant to get me involved with Tickled Pink in case it was triggering for me, but I was like ‘let me at it!’ and couldn’t wait to get involved."

15/10/2026

There’s a Traitor in the castle… and a mystery bug in the house. 😷🦠

Parents, trust no one. Except your Asda pharmacy aisle. 👀

15/10/2026

Why go hunting for a pumpkin patch when the pumpkins come from the same fields? 👀🎃

1.25 million pumpkins have recently landed in our stores from our trusted growers, Lincolnshire Field Products. Our teams got a first look at harvest and followed their journey from field to store. Just in time for Halloween! 👻🧡

15/10/2026

Why go hunting for a pumpkin patch when the pumpkins come from the same fields? 👀🎃
1.25 million pumpkins have recently landed in our stores from our trusted growers, Lincolnshire Field Products. Our teams got a first look at harvest and followed their journey from field to store. Just in time for Halloween! 👻🧡

14/10/2026

Asda customer Darren has a personal reason for supporting the 30th anniversary celebrations for Tickled Pink – he’s had breast cancer himself. 🎀

Darren said: "Being a being a man and hearing the words 'you've got breast cancer' is a proper, proper shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen.”

He is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel! 💗

13/10/2026

Turns out we're quite the spectacle. 👓
90% of Which? respondents said we're good value. Making us a Which? Recommended provider. 🎉
Excuse us while we admire this achievement from every angle. 🤩✨

13/10/2026

As part of the celebrations for the 30th anniversary of our Tickled Pink breast cancer charity campaign Sam is taking on a "triple no ni**le challenge" to raise awareness and inspire people to check themselves.

At 19, Sam was diagnosed with Hodgkin lymphoma and underwent chemotherapy and radiotherapy to her chest. While the treatment saved her life, radiotherapy increased their risk of developing breast cancer later in life. She underwent a risk reduction double mastectomy in April 2025 and says that for her, it was the right decision. Now 32, she has tackled the London Marathon, Chase the Sun, a 205-mile cycle ride between sunrise and sunset, and a two-mile Swim Serpentine challenge in London – raising money for our charity partner CoppaFeel!. Sam took on all of her three challenges topless to start conversations, challenge perceptions and show that her body is strong and valid.

She said: "It's liberating! I'm doing them all topless to show off the scars. I want people to be able to advocate for themselves, go to the GP and, seeing my chest, think, 'I should probably check my chest, there's a bit of a lump, go get it checked out. I don't want to get scars like that.' I think it's beautiful, this survivor's body I live in and I'm really proud of it. But I know there'll be some people that feel differently, they might see that and go "I should get that little lump checked" and that's what I'm doing. I've lived through all that rubbish so that I can try and turn it into something good. I wanted to do something bold and brave and give people an opportunity to see it."

Sam also has a message for Asda customers: "Happy 30th birthday to Tickled Pink. What you guys have been doing over the years is amazing. I've been seeing that messaging since I was a kid and you know when Asda turns pink everybody knows about it. It's such a great platform to raise that awareness and raise that message and get people checking their chests and advocating for themselves and raising money for vital things like Breast Cancer Now and everything they do and CoppaFeel! and everything they do. So thank you, thank you, thank you, thank you!"

13/10/2026

Turns out we’re quite the spectacle. 👓

90% of respondents said we’re good value. Making us a Which? Recommended provider. 🎉

Excuse us while we admire this achievement from every angle. 🤩✨

12/10/2026

The ideal chocolate for the millennials perfecting that bedtime routine 😴🍫

11/10/2026

This Tickled Pink, the besties that bake together, stay together 💗🍪

In need of weekend plans? Pick up one of our Bake Some B***s Biscuit Kits in store, and get the GC together. Quality time 🤝 spreading awareness 🎀

11/10/2026

"Being a man and hearing the words 'you've got breast cancer' is a proper, proper shock" – the words of Asda customer Darren, who's a big advocate for our Tickled Pink campaign.

Darren is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel!. He's always happy to chat to customers and colleagues about his experience and offer advice to anyone who needs it. He was diagnosed with grade two invasive ductal cancer in June 2023 after his wife Fiona felt a lump in his chest when he was lying down. She is registered blind and has a heightened sense of touch.

Darren said: "It was just a massive shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen. I think in a way I've been really lucky as from finding my lump to my op it was only six weeks. I am one of the very lucky few who haven't had to have chemotherapy or radiotherapy, I'm just on Tamoxifen for five years."

Asda Cannock community champion Sue said: "It's great having Darren at our events, where he's able to give a male perspective on breast cancer. It really brings it home that breast cancer doesn't discriminate, both men and women can get it."

10/10/2026

"Breast friends" Julie, Helen and Pauline from Asda Thornaby are at the heart of the store’s Tickled Pink activity as it celebrates its 30th anniversary. 🎀

They've all had breast cancer and, after recovering well, are using their own experiences to help customers and colleagues recognise the signs and symptoms of breast cancer – raising tens of thousands of pounds for charity partners Breast Cancer Now and CoppaFeel! in the process. 💗

Helen said: "Tickled Pink is amazing and I feel proud to be involved. For me it's all about community spirit and raising awareness and it's come such a long way in 30 years. I hope in the future that everyone will be able to survive breast cancer. Early diagnosis is the key and that's what Tickled Pink is all about.

09/10/2026

💗 This year, Sam took on running, cycling and swimming challenges to help raise awareness for CoppaFeel!

After being diagnosed with cancer at 19 and later undergoing a double mastectomy, Sam chose to celebrate her body and encourage others to know their normal.

We're honoured that Sam shared her story as part of Tickled Pink.💕

09/10/2026

The Tickled Pink awareness posters displayed in our St Leonards-on-Sea store played a huge part in our colleague Donna's decision to check herself – and when she did she found a small lump in her breast which turned out to be cancerous.

Seeing those reminders every day helped her to recognise what to look out for and encouraged her to take action. In August last year Donna, who's 46, found a tiny lump, less than a centimetre, just under her ni**le. At first, she thought it might be a harmless cyst, something that would disappear on its own, but after a few days it remained so, with a gentle nudge from her partner, John, she made the decision to visit her GP. A mammogram and biopsies were carried out, and within three weeks she found out she had Stage 1 breast cancer. In October, she underwent a full mastectomy, along with the removal of four lymph nodes under her arm, and then started chemotherapy. She's since made a great recovery and has returned to work.

Donna said: "My mum had breast cancer at about the same age as me so I was kind of aware, but I'm one those people who think everything's okay and never go to a doctor. I see all the Tickled Pink stuff at work every day. The posters are everywhere, even the toilets. You can't miss them. Their message worked as it made me very aware, and so I thought I'd better check myself. I'd like to think that a lot of our customers are seeing the messages too and checking themselves. The earlier you catch things, the easier it is to deal with it. Thankfully I caught mine early, so it was relatively easy to get rid of.

"Tickled Pink is a great charity and it's brilliant in raising awareness. I've always supported Tickled Pink in the store and worn the T shirts, we all do here. Our community champion Wendy always makes sure we are up for it."

08/10/2026

🤝 us when the news is unexpectedly excellent 🎀🥤

08/10/2026

🚨PSA: The iconic pink Diet Coke cans are BACK 🚨
And with a minimum of 10% of the price of every Tickled Pink product sold going to Breast Cancer Now and CoppaFeel! , every sip supports a great cause*. 💕

*10% from the sale of these products will be donated to Breast Cancer Now (Reg. Charity Nos. 1160558 & SC045584) and CoppaFeel! (Reg. Charity Nos 1132366 & SC045970). This will be divided at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.

08/10/2026

The Christmas Food to Go leaflet is here. ✨🤩

🎄Exceptional Free Range & Corn-Fed Norfolk Bronze Turkey (serves 6-8) £8 per kg
🎄Exceptional Aberdeen Angus 30 day Matured 4 Bone-in Rib (serves 11-14) £20 per kg
🎄Exceptional Prawn Platter (serves 4-6) £20
🎄Exceptional Ultimate Cheeseboard (serves 4-6) £17
🎄Vanilla Reindeer Cheesecake (serves 10) £7.25

07/10/2026

On Wednesdays we wear pink. This October, we're shopping pink too. 💕🛒

This Breast Cancer Awareness Month, 500 pink trolleys in selected stores are helping make breast awareness part of the everyday, with QR codes linking to chest-checking information and the Tickled Pink Pledge. Don't forget to keep an eye out in store for selected products - money raised goes to our Tickled Pink charity partners Breast Cancer Now and CoppaFeel! 💗

06/10/2026

Demure. Mindful. Freshly delivered from the pumpkin patch. 🎃
Popping up in your nearest store now 🛒

15/05/2025

Well done Liz!

When Asda customer Irene was getting a bit overwhelmed while out shopping in our Newtownards store our colleague Liz offered her a shoulder to cry on – and a much-needed listening ear.

Irene has lived with Crohn’s Disease and Chronic Lymphocytic Leukaemia for several years, and recently started suffering with ataxia, a rare neurological condition that can affect speech, balance and co-ordination. She said: "That day, I was very low. I was inside the shopping centre on my way to Asda when I got a bit overwhelmed with everything going on. Luckily for me, as soon as Liz saw me on her way into work, she knew I wasn’t good. She listened as I talked everything through and waited with me until I calmed down. It meant the world to me.”

Liz, who's worked in Asda for 16 years, said: “Irene is a lovely lady, and when I realised that day how upset she was, I just sat with her and let her talk it out. She was feeling overwhelmed with such a lot going on, and it’s always important in those situations to have someone to talk to. I’m so glad I was able to do that for her when she needed it."

29/12/2024

We popped to see my Tinylife group and Santa gave each child a present. All the parents and kids were so delighted.

– Elizabeth, Asda community champion

31/07/2024

I spent a lovely wee morning spent with the guys from Saintfield Men's Shed to present them with an Asda Foundation grant for £1,820.

They are so grateful to the Asda Foundation and are going to use the money to help others in the community .

– Elizabeth, Asda community champion

25/07/2022

Congratulations to The Net Youth Project who've received an Asda Foundation Spaces and Places grant for £10,000.

Some of our community champions from across Northern Ireland, including Elaine from Asda Portadown, joined Asda Newtownards store manager Niall to take a look at the project themselves. The donation will be used to develop the house next door downstairs so that it opens outside onto the amazing garden where the kids grow vegetables and maintain flower beds. Elaine said: "It will be great to call back when this project is finalised to see the new house."

23/02/2022

22/10/2021

I was delighted to present an Asda Foundation cheque for £700 to Kirkistown Primary School. The money will be used from buy new outdoor equipment for the after school clubs.

– Rachel, Asda community champion

17/09/2020

This year the Asda Foundation are going to be awarding £300 to six local charities at Christmas to celebrate and thank them for their work this year.

Customers are invited to nominate their local charity, good cause or a non for profit group that you believe has gone above and beyond to help make sure no one has been on their own during the pandemic. Forms can be found online at www.asdafoundation.org or paper copies can be lifted at the community board, and return to the customer service desk. Nominations are open until Wednesday 30th September.– Rachel, Asda community champion

06/05/2020

We've extended our dedicated shopping hour for frontline healthcare staff to include the 38,000 care workers from across Northern Ireland alongside NHS staff.

People working in their own homes, residential care, nursing homes and charitable organisations can take part in the dedicated hour in our stores across Northern Ireland from 8am-9am every Monday, Wednesday and Friday, with a browsing hour each Sunday from 12pm-1pm using the new updated digital certificate of registration as proof of Health & Social Care (HSC) identification. Asda Antrim store manager Robert Ryans said: "We are proud to lend our support to the frontline workers in the health sector who face tough challenges at this difficult time. We want to make it clear that this support is extended to our social care workers and hope that their inclusion in our dedicated shopping and browsing hour will be of real benefit as they balance the demands of managing home and working life.” Patricia Higgins, chief executive of the Social Care Council, said: “We commend Asda’s approach in recognising social care workers as frontline staff and thank all their colleagues too, for their selfless acts in helping keep the stores opened and stocked.”

24/04/2020

One of our lovely customers brought in some flowers for our colleague Joan as a thank you for still being here doing her job and being nice in these difficult times. Well done Joan.

– Rachel, Asda community champion

25/02/2020

Congratulations to Cancer Fund for Children who were our runners-up in our most recent Green Tokens Giving vote. I was delighted to present them with a £500 cheque in store.

Cancer Fund for Children do great work in helping young people who are affected by cancer. They can offer support in homes, on hospital wards and at their residential centre, so that no family has to face cancer alone.

– Rachel, Asda community champion