27/09/2026
WATCH OUT FOR AI GENERATED FILES
Copied from Paul Busby from VIEZU Tuning International HQ
AI isn’t the problem..........
AI is an amazing tool. I use it myself, and I genuinely believe every business should be looking at how it can improve marketing, efficiency, content, communication, image enhancement and day-to-day operations.
But I do think the tuning industry is starting to lurch too far in one direction.
More and more, I’m seeing businesses represented by nothing but AI-generated images, WhatsApp numbers, generic offers and anonymous file portals.
No people.
No workshop.
No dyno.
No cars being tested.
No technical team.
No idea who is actually writing the files.
No idea what experience or qualifications sit behind the service.
No idea whether the file has ever been on a dyno, data logged, emissions checked or properly validated.
And this worries me, because I feel like I’ve seen this movie before.
Around 10 or 12 years ago, there was a real race to the bottom in tuning files.
Files got cheaper and cheaper.
£50 files became £40 files.
£40 became £30.
And people somehow expected that for £30 they were going to receive something that had been carefully developed, properly tested and supported by an experienced calibrator.
At the same time, in my experience, quality suffered badly.
Then over the following years, I think the industry grew up.
The better file providers invested and many percievered, keepying their standard and pushing through.
They developed proper teams.
They improved logging helped.
They spent more time testing calibrations.
They built support systems.
They invested in training and their services rather than race to the bottom.
And the have a go cheap guys struggled to keep up. The quality of file services improved considerably. And the whole industry benefited from it
The industry started to understand that a tuning file shouldn’t just be cheap. It should be right - quality became the currency of the realm. Not price.
But just recently, I feel like we’re starting to go full circle again.
Prices are falling.
Offers are getting more ridiculous.
And in some corners of the market, quality looks like it is heading backwards again.
There’s a new kid in town.
I call it the “doner kebab file.”
It’s thrown together quickly.
No testing.
No research.
No proper development.
And, in truth, you’ve got absolutely no idea what’s in it and what its going to do.
That, for me, is the danger with some of these anonymous, heavily AI-driven file services.
You don’t know who you’re dealing with.
You don’t know who wrote the calibration.
You don’t know whether it was developed on a real vehicle.
You don’t know what testing it went through.
You don’t know if it was data logged.
You don’t know if EGTs, AFR, boost, torque limits, gearbox behaviour or emissions were properly considered.
Sometimes you barely even know whether there is a real engineering business behind the advert at all.
And that’s where AI can become a problem.
Not because AI itself is bad.
Far from it.
AI should help good businesses communicate better.
It should help us create better content.
It should help us work faster.
It should help us explain complex things more clearly.
It should help real engineers and real tuners do more.
But it should never become a mask.
It shouldn’t be used to make a completely anonymous service look more credible than it really is.
The tuning industry has always been built around people, knowledge and engineering.
Real tuners.
Real cars.
Real dynos.
Real development.
Real testing.
Real accountability.
If we’re not careful, we are going to end up with an industry that is completely nameless and faceless, where everything looks incredible online, but nobody really knows who they’re buying from or what quality sits behind the product.
So yes, use AI.
Absolutely.
Use it everywhere it genuinely adds value.
But don’t use it to replace the proof that there is a real business, real expertise, real testing and real engineering behind what you sell.
Because ultimately, no matter how good the advert looks, the customer isn’t buying the image.
They’re buying the calibration.
And that calibration is controlling a very expensive engine.
AI should enhance credibility — not manufacture it.
And maybe most importantly:
Let’s not go back to the £30 tuning-file era wearing a shinier, AI-generated suit.
I’d be interested to know what others in the industry think.
Are we seeing the tuning-file market starting to go full circle again?
