Imagination

Imagination Imagination is The Original Experience Design Agency. Imagination is a Global Experience Design Company headquartered in London, with 13 studios worldwide.

Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this

day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

What a tournament. What a moment. Fans in the three host nations stepped up, took their shot, and became a part of somet...
22/07/2026

What a tournament. What a moment.

Fans in the three host nations stepped up, took their shot, and became a part of something truly special with Visa.

Football, art, and fandom came together in the Visa Tap In Studio to give a global platform to some of the world's most talented illustrators while putting fans right at the heart of the FIFA World Cup.

We’ve loved seeing the artwork from everyone who took part. Thank you to those who tapped in and unleashed their fandom.

21/07/2026

Community is what makes sport worth watching.

It's not just about what happens on the pitch. It's what the fans create around it; with the players, with the game, with each other.

Covid stripped that away. Empty stadiums, no atmosphere, no noise. Football was technically back, but something essential was missing.

For brands, this taught a huge lesson: the sweet spot isn't visibility, it's finding new ways to recreate that same sense of community, wherever the fans are. This World Cup has been proof of exactly that. From packed fan zones to pubs and living rooms alike, communities have shown up everywhere the tournament has touched, right through to the final whistle.

Watch more here: https://imagination.com/latest/fyi-for-your-imagination-a-question-of-fandom/

21/07/2026

We're delighted to share that Imagination has been shortlisted for Best Independent Agency at the UK Agency Awards!

We're proud to be recognised for our independent spirit and our commitment to creating bold, original work that delivers real impact for our clients.

Huge thanks to all our hardworking teams and clients.

We look forward to celebrating with all our fellow nominees on 1st October.

What is a sense of place? And how do you build it into a physical destination?Last week, we were back in the studio to t...
20/07/2026

What is a sense of place? And how do you build it into a physical destination?

Last week, we were back in the studio to talk about exactly that for the latest episode of our FYI podcast, joined by Ceylan Belek Ombregt, Partner at Martha Schwartz Partners, and Christophe Castagnera, Head of Strategy and Experience Advisory at Imagination Middle East.

Hosted by our Global Chief Strategy Officer, Tom Gray, the conversation asks why physical architecture alone can't create a thriving destination. It explores what can happen when developers, architects, and delivery partners come together from day one, weaving story and soul into masterplanning, mixed-use developments, and public space.

Stay tuned for more.

Events have posted yet another quarter of consecutive market growth compared with other marketing channels.The latest IP...
20/07/2026

Events have posted yet another quarter of consecutive market growth compared with other marketing channels.

The latest IPA Bellwether report reveals Q2 2026 budgets are up +6.9% overall, with brands leaning further into live, in-person experiences.

Our Chairman and CEO, Patrick Reid, shared his perspective with Campaign Magazine: “Brands are doubling down on live engagement and experiential marketing, recognising them not just as tactical, one-off activations, but as essential drivers of long-term growth, brand equity, and customer loyalty.”

Read Patrick's full comment here: https://www.campaignlive.co.uk/article/its-validation-create-value-business-industry-reacts-ipa-bellwether/1964786

One final for one shared obsession. The Visa Tap In Studio is going all in for the closing stretch of the FIFA World Cup...
17/07/2026

One final for one shared obsession. The Visa Tap In Studio is going all in for the closing stretch of the FIFA World Cup.

As the tournament heads into its final days, the Visa Tap In Studio is on site at New York New Jersey Stadium ahead of Sunday’s final. The tournament has brought the Tap In studios to fans across three countries in four weeks, with this last instalment set to be the biggest yet.

Fans across every stop have turned their passion into art, working alongside illustrators from over 20 of the competing nations to create a one-of-a-kind souvenir to showcase their support.

The simple act of a tap, transformed into a memorable celebration of football fandom.

Who’s ready for the final whistle?

Personalisation isn't the endgame, participation is.Brands have spent years tailoring experiences for consumers. The mor...
16/07/2026

Personalisation isn't the endgame, participation is.

Brands have spent years tailoring experiences for consumers. The more interesting question now is how to build experiences consumers can shape themselves.

Harri Narhi, UX Designer, explores what AI is doing to the experiential sector, and why the brands getting this right have stopped asking "how do we use AI?" and started questioning “how do we create personal experiences that mean something?”

Snickers gave fans a deepfake José Mourinho to roast their footballing blunders, then dropped the video straight into their WhatsApp group chat. Florida's Dalí Museum lets visitors pick up a phone and talk to an AI-recreated Salvador Dalí, trained on his own writing and voice. Even buying a car is shifting: from static configurators, to conversations that build a vehicle around how someone actually lives.

People don't want to witness a campaign, they want to shape it.

Read Harri's full piece here: https://imagination.com/latest/how-ai-is-raising-the-bar-for-ultra-personal-real-world-experiences/

Zack Baker builds every event like it's the one that'll define his career, a mindset shaped long before he ever set foot...
15/07/2026

Zack Baker builds every event like it's the one that'll define his career, a mindset shaped long before he ever set foot on a job site.

His most influential creative experience was organising a student film festival in rural Michigan. Its sole purpose was to bring together disparate film enthusiasts, but it turned into something more: his first real lesson in experiential design. That project planted a seed that's shaped everything he's done since, and it's why he sees each new event as a chance to raise the bar just a little higher.

It's a philosophy that runs through everything Zack shares in this month's Experiences That Made Me feature, from the Ford Super Duty x Carhartt Work In Progress Reveal that marked his first project as Production Manager, to October’s upcoming Raptor Rally in Lake Havasu, Arizona.

Discover Zack's story here: https://imagination.com/latest/experiences-that-made-me-zach-baker/

14/07/2026

Megafans aren’t confined to the stadium anymore.

The internet has transformed every match into a globally accessible event. For die-hard fans, it’s in the WhatsApp groups lighting up at 3am, the shirts worn thousands of miles from home, and the online communities following every minute without ever walking through the turnstiles.

At the same time, rapid growth and globalisation have shifted sport into a massive entertainment outlet. It’s no longer just for the die-hards, it’s easily accessible for casual audiences who are just there for the entertainment.

So how do brands navigate this tension? What does the game mean to the deeply invested fans, versus the casual audiences just looking to be entertained?

Listen to the full conversation - https://imagination.com/latest/fyi-for-your-imagination-a-question-of-fandom/

In-person magic or online reach? Why choose?The best brand experiences aren't built for one audience, they're built for ...
14/07/2026

In-person magic or online reach? Why choose?

The best brand experiences aren't built for one audience, they're built for two: the crowd living it in the room, and the much bigger one watching it unfold on their feed.

Strategy Lead, Alex Beazley-Long, breaks down our 'Depth and Reach' framework - the thinking behind activations designed to land in person and keep travelling long after the room empties.

Memorability and reach, not memorability or reach.

Read Alex's full comment in a recent feature with LBBonline - Little Black Book here: https://lbbonline.com/news/experiential-advertising-brand-experiences-social-media

Address

25 Store Street
London
WC1E7BL

Website

Alerts

Be the first to know and let us send you an email when Imagination posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Imagination:

Shortcuts

Featured

Share