Imagination

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Imagination Imagination is The Original Experience Design Agency. Imagination is a Global Experience Design Company headquartered in London, with 13 studios worldwide.

Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

A great tournament leaves more than memories.The FIFA World Cup 2026 gave Visa and Bank of America the opportunity to cr...
14/10/2026

A great tournament leaves more than memories.

The FIFA World Cup 2026 gave Visa and Bank of America the opportunity to create an impact that extends well beyond the final whistle. In partnership with Street Soccer USA, we transformed underused spaces across 13 cities into vibrant community soccer parks, giving young people safe places to play, learn, and connect.

Each new park was celebrated with a launch event that brought together local communities, civic leaders and partners, creating moments of pride while marking the beginning of something built to last.

We’re proud to have helped bring this vision to life and create a legacy that will continue long after the tournament’s end. Thank you to our teams and partners at Visa, Bank of America and Street Soccer USA.

Read more here: https://imagination.com/work/visa-and-bank-of-america-street-soccer-usa-park-program/

13/10/2026

What can art teach experience design?

When shaping physical spaces and destinations, an artistic lens uncovers what data often misses: the deeper layers of culture, community, and landscape.

As Ceylan Belek Obregt, Partner at Martha Schwartz, points out on our latest episode of FYI - there’s no place with nothing. Even universal phenomena like wind and light carry stories that can inspire design.

If we focus too much on the science of how an environment functions at the expense of creativity and imagination, we risk losing what makes a place thrive for both the public and developers alike.

Listen to the full conversation: https://imagination.com/latest/fyi-for-your-imagination-the-architecture-of-belonging/

08/10/2026

An iconic new era for Jaguar, and an electrifying reveal that brought the city that never sleeps to a standstill.

This week in New York, Jaguar launched the new Type 01 with a synchronised film and live arrival sequence that quite literally brought Manhattan to a halt.

Before the main event, anticipation built as screens and LED light shows illuminated Times Square, DUMBO, and the Lower East Side. Guests inside the STORIED venue in West Chelsea then watched on-screen footage of the Type 01 traversing the city. As the film concluded, Formula E driver António Félix da Costa drove the physical vehicle live into the venue following a run down closed roads along the West Side.

The theatrical reveal echoed Geneva in 1961, when Jaguar's E-Type famously drove from the UK across Europe for its debut. Sixty-five years later, that same spirit hit the streets of NYC.

We’re proud to have been involved in such a monumental moment in Jaguar’s story alongside Sassy+ and WPP, and grateful for the continued trust and collaboration in this exciting new chapter for the brand.

We're excited to announce that Richard Hannah, Managing Director of UK & Europe, has been selected as a judge for The Dr...
08/10/2026

We're excited to announce that Richard Hannah, Managing Director of UK & Europe, has been selected as a judge for The Drum Awards Festival 2026!

Richard will join the Agency Business panel, helping to assess the best in marketing, media and creativity. Known for celebrating the work, the people and the thinking shaping what's next, The Drum Awards Festival is a benchmark for excellence across the industry.

Good luck to all the entrants, we look forward to seeing who is nominated on the 15th of October.

Streaming platforms are becoming cultural venues, competing for the biggest moments in entertainment.Netflix paid Rockst...
07/10/2026

Streaming platforms are becoming cultural venues, competing for the biggest moments in entertainment.

Netflix paid Rockstar Games for a six hour exclusive window on the GTA 6 trailer before it went to YouTube. In four days it pulled 31.1 million views and 14 million hours of watch time, and Netflix added over 100,000 new US subscribers in the run-up.

Global Chief Strategy Officer, Tom Gray, sees the same pattern behind Netflix's fight nights and its rights deals with the WWE, NFL, and MLB. The platform is building custom ad inventory around moments people already want to watch, from venue signage at live events to a trailer premiere for one of the most anticipated games ever made.

Read Tom's take on what this means for marketers here: https://affiliateleaders.com/netflix-gta-6-flipping-rules-of-advertising/

Global ambition shouldn't cost you local relevance.In a recent LBBonline - Little Black Book article spotlighting the Mi...
07/10/2026

Global ambition shouldn't cost you local relevance.

In a recent LBBonline - Little Black Book article spotlighting the Middle East's sharpest strategists, our own Sara Faisal shares how cultural understanding became emotional engagement for the Banyan Tree AlUla launch.

Bringing together landscape, music, storytelling and hospitality, the launch showcases strategy at its best: guiding an experience from the first idea to the final detail.

Read more: https://lbbonline.com/news/strategists-middle-east-serviceplan-tbwa-saatchi-ogilvy-romans-imagination-magnitude-virtue

There's no such thing as a blank canvas.When it comes to designing permanent destinations, every site is already marked ...
06/10/2026

There's no such thing as a blank canvas.

When it comes to designing permanent destinations, every site is already marked by centuries of topography, generations of community memory, and the names locals use that never make it onto an official map. If you treat site analysis as a box to tick before the "real" design begins, then you end up with a template that could be dropped into any city but belongs to none.

From the first concept to every return visit, Juman Sleiman, Strategy Lead, explores why the most distinctive experiences around place are designed from what a site already has.

Read the full piece at Advertising Week: https://advertisingweek.com/aw360/news/theres-no-such-thing-as-a-blank-canvas/20447/

How do you capture the spirit of fandom, transform it into a digital brand asset, then deliver it as a unique fan souven...
05/10/2026

How do you capture the spirit of fandom, transform it into a digital brand asset, then deliver it as a unique fan souvenir - all in the sliver of time it takes the ball to hit the back of the net?

At Visa's Tap In Studio for the FIFA World Cup, every portrait and action shot merged with artwork from 11 global artists before being delivered straight to fans inboxes.

Making it all look and feel effortless took a complex solution. Darryl Williams, Senior Digital Producer, breaks down the R&D behind the experience: from testing AI tools for background removal to solving for motion blur, group shots, and busy backgrounds.

Tap here to learn more: https://imagination.com/latest/tapping-into-the-unsung-tech-behind-visas-2026-fifa-world-cup-activation/

We're thrilled to share that Imagination has won Best Experiential Agency of the Year (Large) at last night’s UK Agency ...
02/10/2026

We're thrilled to share that Imagination has won Best Experiential Agency of the Year (Large) at last night’s UK Agency Awards 2026!

We're proud of the originality and creativity our teams have delivered this year, and grateful to the clients who trust us to bring bold ideas to life. From our work for Ford and MLB to Guinness and Visa this win is a reflection of everyone's dedication and passion for creating experiences that move people.

Thank you to everyone who made this possible, and congratulations to all our fellow winners and finalists.

A film made for $2,000 recently premiered at Tribeca. It was generated entirely by AI.AI moves fast. That's why every qu...
01/10/2026

A film made for $2,000 recently premiered at Tribeca. It was generated entirely by AI.

AI moves fast. That's why every quarter we distil the key shifts experiential marketers and brand leaders need to have on their radar.

In Q3, AI moved from answering questions to taking action, with agents that plan tasks, use software, edit files and hand off work to other agents. From the first AI feature film accepted into a major festival lineup to an OpenAI security test that found agents pushing past their intended boundaries, it’s clear that more autonomy requires more guardrails.

Our latest report explores where we see genuine creative opportunity, and where we've tightened our own agency principles around using AI: limited permissions for agents, human approval for meaningful actions, and the ability to monitor and stop them at any time.

Read more: https://imagination.com/latest/what-experiential-marketers-need-to-know-about-generative-ai/

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