Founder and Chief Designer Alex Prindiville
At the heart of the organisation is Founder Alex Prindiville, the man who personally creates and oversees all of the company's design projects. Cars and design have been in Alex's blood since his early childhood, and a passion for the highest quality automotive engineering and craftsmanship stretches back to a very young age when he helped his father ti
nker with a classic Jaguar E-type. Inheriting his father's flair, attention to detail, and enthusiasm for automobiles, Alex quickly acquired valuable knowledge in mechanics, and later, went on to establish a business re-engineering cylinder heads for BMW models, employing a unique process that significantly reduced wear. Alex then co-founded a bodyshop in Towcester, Northamptonshire, where he began to customise client vehicles. However, his attention soon turned to the application of carbon fibre, which at the time, had just been released onto the commercial market. This was a revolutionary material, which enabled the coachworks industry to transform the aerodynamic element of the work they created, which in turn, led Alex to establish a carbon fibre component fabrication facility near Southampton (UK). Nevertheless, Alex wanted to provide a bespoke offering coupled with a personalised service that vehicle manufacturers were unable to provide, and to of course push the boundaries of the performance of standard Original Equipment Manufacturer (OEM) parts. Since the company's foundation, Alex has created unique versions of some of the most desirable supercars ever made including the Lamborghini Aventador, Ferrari 458 Italia, and Porsche Panamera. Furthermore, in his desire for perfection, he is continually looking to challenge the status quo and shift the boundaries of what has come before. For example, Alex has been responsible for "world-first" innovations such as door mirror cameras on the Lamborghini Murcielago.