01/06/2026
ChatGPT is now running ads. 👀
And the numbers are wild - $100m+ in revenue in just 6 weeks.
Here's why this matters for every marketer:
ChatGPT isn't just a chatbot anymore. It's becoming the place people go to discover products, research purchases and make decisions.
Sound familiar? That's because it's starting to look a lot like Google.
The big question isn't whether OpenAI can do ads responsibly now.
It's whether they can keep ads separate from answers once the money gets serious. 👀
We broke down exactly what's happening and what it means for your marketing strategy - https://broadplace.com/blog/a-cautious-arrival-of-ads-in-chatgpt/