JEM Instructor Training and Development

JEM Instructor Training and Development Specialist in new driver and instructor training. Delivering CPD to both PDI and ADI. In car, online and classroom workshops

We have a fresh and new approach to driving instruction - we’re modern and progressive. First of all we won’t just talk at you for the duration of your lessons, expecting you to know what to do and how to do it. Secondly, we’ll take the time and care to analyse your best learning style. Your lesson program and structure will then be tailored to best suit you. The advantage is that you will learn m

ore effectively and your lessons will be more enjoyable and cost effective. This approach is why we have an excellent 1st time pass rate, well above the national average. We are with you every step of the way from helping you to pass your theory test, passing your practical driving test and pass plus if you request it. We will even be there to help you with advice well after you’ve passed if you need it.

18/06/2026

As driving instructors, we belong to a massive network of road safety professionals, with 43,334 Approved Driving Instructors currently sitting on the official DVSA register. However, data surrounding Continuing Professional Development reveals a pattern that we really need to address as an industry.
Despite the clear benefits of ongoing training, statistics indicate that only around 20% to 25% of registered ADIs actively participate in regular, formal CPD each year. For a large portion of the industry, training is only sought out when an SC1 Standards Check letter arrives, while another percentage relies solely on experience without engaging in updated training.
I mention this with the deepest respect for the years of experience within our community, but it is a trend that genuinely needs to change.
Relying on a rush of training only when a Standards Check is looming introduces a high level of risk to our daily livelihoods. The SC1 marking sheet strictly evaluates client-centred learning, proactive risk management, and our capacity to adapt a lesson plan to a pupil's immediate needs. When CPD becomes a regular habit rather than an emergency reaction, the immense pressure of the Standards Check naturally disappears.
Beyond passing a check test, investing in your own development offers a massive competitive advantage. It directly improves the effectiveness of your driving lessons, making your daily workload smoother and more rewarding.
True success in our industry is not defined purely by a test pass rate, it is defined by the quality of training we provide and how safely our pupils drive after they hold a full licence. Modern coaching and reflective learning allow us to shape drivers who are genuinely prepared for the road ahead.
While a significant portion of my business focuses on supporting PDIs through their qualifying journey, I also work alongside a large, growing network of fully qualified ADIs who attend regular development sessions with me.
Whether you want to master client-centred learning, gain confidence ahead of your next Standards Check, or simply want to elevate the effectiveness of your lessons, I provide a professional, supportive, and completely collaborative environment to help you grow. Feel free to send a message to the page, and let's work together to move your business forward.

17/06/2026

Hey ADIs! Quick tax-saving tip from the team here at JEM Driving Instructor Training & Development! 🚗💨
When you're running your own driving school, every single penny counts—especially when it comes to keeping HMRC happy.
We often get asked by instructors whether training and development are tax-deductible. The short answer is: Yes, as long as it’s CPD!
HMRC draws a very strict line between learning a new skill (which is why PDI training sadly isn't deductible for sole traders) and maintaining or upgrading your skills as an established business owner. Because you are already a qualified ADI, any Continual Professional Development (CPD) you do with us to improve your business, learn new coaching techniques, or prep for your Standards Check is 100% tax-deductible.
Investing in your skills doesn't just make you a better instructor; it actively lowers your end-of-year tax bill! 🛠️
How we make sure you're fully HMRC-compliant:
Whenever you book a CPD session or coaching module with us, we've got your paperwork sorted. We will automatically provide you with:
1. A professional invoice to cleanly prove your business expenditure.
2. A certificate of attendance to back up your CPD hours and keep your tax records completely bulletproof.
Never stop moving forward, and never pay a penny more in tax than you legally have to.
Looking to sharpen your coaching skills or want some support nailing your next Standards Check? Drop us a message or comment below and let's get you booked in! 👇

17/06/2026

Welcome back to my ongoing series exposing the hidden financial tripwires and industry workarounds waiting for you when you train to become an Approved Driving Instructor (ADI). In my previous piece, we looked at how big corporate operations extract huge upfront ransom fees just to sign your trainee licence paperwork. Today, I want to expose an equally destructive practice that is rapidly spreading across the sector: the dilution of your actual training by using unvetted, unqualified, and relatively inexperienced trainers.
When you sign up with a driving school, you are buying a promise. You are paying for the professional expertise required to pass the demanding DVSA Part 3 test of instructional ability. You expect a masterclass from a seasoned industry veteran. What you actually get from many schools is a trainer who is essentially learning how to teach adults on your investment.
The Five-Year "Expert" and the Self-Appointed Trainer.
For a long time, this was primarily a trick used by massive national driving schools looking to scale up quickly. But what we are seeing now is far more concerning. Regional driving schools—the local independent brands you might think you can trust to do things right—are falling into the exact same bad habits. They have watched the big corporate players cut corners to boost profit margins, and they are mimicking the exact same flawed model.
When I speak about inexperienced trainers, I am not just talking about the instructor who passed their exams last month. I am talking about individuals who may have only been a qualified driving instructor for around four or five years or so. Five years of teaching learners does not qualify you to coach the next generation of professionals. Teaching an adult how to build a business and pass the rigorous Part 3 exam requires a completely different skill set.
Consider the trainer traps currently operating across both regional and national markets:
The Shortcut Specialist: Some providers are appointing trainers who have only a four or five years of basic instructing under their belts. They haven’t gone through any formal, external adult coaching qualification, yet they are marketed to you as industry specialists.
The Self-Appointed trainer In regional schools, you often find a regional school has simply appointed themselves as trainers. They decide they are qualified to train trainers. They have undergone no formal training to teach adults, they have no external quality vetting, and their only real qualification is the sign above the door.
This is the equivalent of a junior doctor with a few years of general practice experience suddenly claiming they can teach brain surgery. It is a cost cutting shortcut designed to maximise margins while keeping your pass rates dangerously low.
What Real Training Looks Like
To pass your Part 3 and build a long-term business, you need a mentor, not someone who has just bypassed the hard work over decades. As a seasoned professional who has watched this industry evolve, I know exactly what an authentic, high-quality trainer looks like.
Before you hand over your hard-earned cash to any school, whether they are a household national name or a prominent regional brand, you should demand a trainer who meets the benchmarks I set for my own business:
Grade A Status: Your trainer must have taken and passed their DVSA Standards Check and achieved the highest possible rating, which is a Grade A.
Formal Mentor Training: They should have completed a structured training-the-trainer scheme, learning how to coach adults using modern coaching and client-centred learning techniques.
Monitored Experience: They should have undergone a rigorous mentorship program lasting one to two years, where their initial training sessions with PDIs (Potential Driving Instructors) were closely watched and critiqued by a senior trainer to ensure absolute quality. They need to have worked with an ample number of actual ADIs under close supervision before they are ever let loose to train independently.
The In-Car Rule: No Digital Workarounds
The shortcut mindset does not stop at the staff they hire, as it extends directly to how they deliver your hours. To qualify for a trainee licence, the DVSA mandates that you must complete a minimum of 40 hours of structured training.
Many providers use digital workarounds to hit this number on paper while saving money on fuel and trainer wages. They substitute precious face-to-face time with pre-recorded videos, Zoom calls, or remote reading assignments.
Let me be absolutely clear on this: true driving instruction happens in the passenger seat, not on a smartphone screen.
You must insist that 100% of your DVSA mandatory training hours are delivered face-to-face, in-car, on a one-to-one or maximum two-to-one basis. Online resources, videos, and webinars are great supplementary tools, but they should only ever be provided in addition to your core in-car hours, never instead of them. If a school cuts corners on your core hours, they are setting you up to fail your exam.
My Verdict
Do not let glossy marketing brochures or local, friendly branding blind you. You are the customer, and you have the right to audit the credentials of the person holding your future career in their hands.
Before signing a contract or making a payment, look the provider in the eye and ask these two non-negotiable questions:
1. "What is the specific name, ADI grade, and training background of the person who will be conducting my training, and how many years have they been training instructors?"
2. "Can you confirm in writing that all 40 of my mandatory Part 3 training hours will be conducted face-to-face in a tuition vehicle?"
If they stall, give vague answers about fully qualified corporate staff, or try to sell you a package filled with home-study video links, walk away. You deserve an expert who has earned the right to teach, not a rookie who is practicing on your investment.
In my next article, we will pull back the curtain on The Franchise Trap, where we look at the sky-high weekly fees and restrictive contracts that keep qualified instructors working for pennies.

Another enjoyable workshop Wednesday 😀.
17/06/2026

Another enjoyable workshop Wednesday 😀.

Are you still asking pupils if they are a visual or auditory learner on lesson one?According to cognitive scientist Dani...
17/06/2026

Are you still asking pupils if they are a visual or auditory learner on lesson one?
According to cognitive scientist Daniel Willingham in Why Don't Students Like School? teaching to fixed learning styles is a complete myth. It does not work. If you force it on your Part 3 or Standards Check you are probably sabotaging your score.
Tonight I am running a live online workshop to show you exactly how to use real science to ace Teaching and Learning Strategies Competency 1 and Lesson Planning Competency 1.
The Missing Link:
Lesson Planning Comp 1 means you must identify the actual learning goals and needs
Teaching and Learning Comp 1 means you must change your structure or approach when they struggle
Instead of adapting your style to the person you need to adapt your tool dependent on the topic. The topic on the road always dictates the tool.
When a pupil fails to understand a roundabout diagram changing your tool to a physical demonstration isn't pandering to a personal style preference. Roundabouts are visual and spatial problems so you are simply matching the tool to the topic.
Learn how to demonstrate this dynamic client-centred adaptation so the examiner has no choice but to give you top marks.
⏰ Tonight 6.30 PM - 8.00 PM
⚽ We finish exactly at 8.00 PM giving you plenty of time to grab a drink and hit the sofa before the England kickoff

[email protected]
07595934155

🧠 Are you still teaching the "Gold Standard" myth? 🧠If you’ve ever attended a driving instructor workshop, you’ve probab...
16/06/2026

🧠 Are you still teaching the "Gold Standard" myth? 🧠
If you’ve ever attended a driving instructor workshop, you’ve probably been told to pigeonhole pupils into four learning styles: Visual, Auditory, Reading, or Kinesthetic.
We all taught it with the best intentions, but cognitive science has officially proven the four-box model is a myth.
Our brains are multi-sensory. The driving task dictates the style, not a rigid box.
What actually gets you a Score 3 / Grade A on Competency 1 of the Standards Check? The Feedback Loop. 🔄
It’s a dynamic, two-way conversation where you constantly read the pupil's body language and anxiety, instantly adapting the lesson in real-time.
Want to master this in your car? Join my high-impact, 90-minute online workshop tomorrow night!
📅 Tomorrow (Wednesday 17th)
⏰ 18:30 – 20:00 (Done right in time for the England World Cup kickoff! 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽)
💻 Microsoft Teams
💰 £20 single session | £68.50 for a 4-workshop bundle
Let’s respectfully retire the old boxes and unlock real client-centred coaching.
👇 Drop a comment below or send a DM to book your place now! 👇

A massive welcome to Mel!!Mel was one of my very first PDIs to successfully pass their final Part 3 test with me all tho...
12/06/2026

A massive welcome to Mel!!

Mel was one of my very first PDIs to successfully pass their final Part 3 test with me all those years ago, so I am absolutely thrilled that she has come home to the JEM Driving Instructor Training and Development family! I am incredibly proud to see her taking this next step and rebranding to create her own brand, MK. I’m really looking forward to supporting her journey—both in continuing her professional driver training development and offering any advice and help she needs to watch her own business grow and thrive.

12/06/2026

Was the teaching style suited to the pupil's learning style and current ability?"
As a training team, we must understand that this isn't just about what we want to teach; it’s about how the pupil is best wired to receive, process, and retain information on that specific day.
The Cost of Rigid Coaching: Live Workshop
When we fail to adapt our coaching to match how a pupil actually learns, everyone loses. The lesson stalls, the pupil gets frustrated, and your SE1 score plummets.
If you are stuck coaching the way you prefer to teach, rather than how they need to learn, you are fighting an uphill battle in the passenger seat.
Join our interactive online workshop next week to break the habit and master flexible, client-centred coaching.

Date: Next Wednesday, June 17th
Time: 6:30 p.m. – 8:00 p.m.
Location: Online Live over teams

What we will tackle:
The "Square Peg" Problem: Why rigid coaching styles cause pupils to shut down or stall.
Spotting the Friction: How to recognise when your current teaching style isn't landing.
On-the-Fly Adapting: Practical tools to switch up your coaching methods mid-lesson to match the pupil's immediate needs.

FAILED YOUR PART 2 OR PART 3? THIS IS YOUR LIFELINE. In my work delivering workshops nationally and instructor training ...
12/06/2026

FAILED YOUR PART 2 OR PART 3? THIS IS YOUR LIFELINE.

In my work delivering workshops nationally and instructor training across Somerset, Devon, and Cornwall, I am incredibly passionate about upholding the highest standards in our industry. When I started JEM, that was my mission. But a conversation I had this week with a trainee who was training with another school has left me deeply concerned about the lack of structure some people are experiencing during their journey.
This trainee reached out to me in absolute despair after failing her Part 2 for the third and final time.
In the run-up to her test, she was passed around between four different trainers!
Because of that, her training completely lacked any kind of continuity. She was left feeling confused, getting conflicting advice, and lacking the consistent, skilled guidance needed to navigate a Part 2 pass. She invested her hard-earned money expecting a clear path to a new career, but was left to figure it out herself.
If you have just faced a setback on your Part 2 or Part 3, please hear me: THIS IS NOT YOUR FAULT.
An unorganised, inconsistent training structure potentially delivered by a very inexperienced and under qualified trainer/ADI failed you.

I know how devastating it feels to see that "fail" sheet, but do not give up on your dream.

HOW JEM INSTRUCTOR TRAINING & DEVELOPMENT IS DIFFERENT

At JEM Instructor Training and Development, we understand the immense value of continuity. You cannot learn effectively when you are being passed from pillar to post.
We base our entire approach on three non-negotiables:
1. Total Continuity: You train with a dedicated mentor who actually knows your strengths, your weaknesses, and exactly where you are on your journey.
2. Modern Coaching: Our trainers go through an in depth mentorship program before delivering any trainer training.
3. Elite Standards: Our training is delivered by a trainer who has received the most up to date CPD.

Talk to me and I will strip back that confusing advice, and find the exact gaps to build your skills and your confidence back up from scratch.

👉 If you’ve had a setback and need an honest, completely confidential chat about how we can rescue your training and get your career back on track, please drop us a DM this morning. You do not have to navigate this alone.

10/06/2026

Great workshop this evening!

Thank you to all who came along.
I hope you all found it valuable and learning took place.

Address

31 Long Field Road
Launceston
PL159FW

Opening Hours

Monday 9:15am - 7pm
Tuesday 9:15am - 5pm
Wednesday 9:15am - 5pm
Thursday 9:15am - 5pm
Friday 9:15am - 7pm

Telephone

+447595934155

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