28/08/2026
Same name. Same standard. Sharper identity. 🔵🟡
If you’ve followed GT Clean for a while, you’ll know this brand has never been about doing the least, it’s about doing it right, every single time. So when it came to refreshing the logo, we didn’t just want a new badge. We wanted something that actually said that out loud.
When we started out, the logo just needed to say “we exist” - get a name out there, get the first jobs in. But we’re not just starting out anymore. GT Clean has grown into an established name in the detailing scene, and it felt right for the identity to actually reflect that. Less “new business finding its feet,” more “brand that’s been putting in the work and has the results to show for it.”
So this isn’t a rebrand. It’s an evolution, same GT Clean, same blue, same standard we’ve always held ourselves to. What’s changed is how clearly that comes across at a glance.
A few things we thought hard about:
→ GT CLEAN is now the hero - bigger, bolder, impossible to miss
→ Clean, Bolder white type - confidence over clutter
→ Room to breathe
→ Real depth and dimension - it should look like signage, not a sticker
And the gold frame isn’t just decoration. It’s the foundation the whole brand sits on - integrity, excellence, attention to detail, consistency. Every job, every time.
You’ll now see two versions of it: the Professional Mobile Detailing mark across our socials, and the Detailing Studio mark for the workshop where the correction and ceramic coating work happens. Same brand, built for where you actually see it.
And because a few of you have asked yes, new merch is here. Starting with the cap 🧢 (swipe to the end).
This is the identity now. Permanent, not temporary. Swipe through to see exactly what changed and why →
What do you think?
