What are the opening hours?

Monday 9am - 5pm Tuesday 8:45am - 5:15pm Wednesday 8:45am - 5:15pm Thursday 8:45am - 5:15pm Friday 8:45am - 5pm

Pride. King of Classics

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Pride. King of Classics

Pride was born from a love of classic cars and automotive expertise. We take pride in your joy—Drive with Pride.

26/08/2026

“Take the Scenic Route.” ☀️🌿

Warm sunshine, winding country roads and nowhere you need to be.

Take the long way through the countryside. Stop at the village shop for an ice cream, pull up at the local pub for a drink, or simply find a quiet spot and enjoy the view.

Because summer driving isn't always about getting somewhere. Sometimes, it's about enjoying where the road takes you.

With Pride, every journey is worth taking the scenic route.

19/08/2026

“Some Moments Are Worth Capturing.” 📸

A quiet village. A beautiful classic. The perfect light. Some cars have a way of making you stop, take a second look, and reach for the camera.

This World Photography Day, we're celebrating the moments that make classic motoring so special; the cars, the places, the journeys and the memories we capture along the way.

Because some things are worth remembering.

13/08/2026

This Sunday, Paul Sheppard will be attending Car Club Fest at Three Counties Showground, Malvern.

Set against the backdrop of the beautiful Three Counties Showground, Car Club Fest brings together car clubs, enthusiasts and automotive fans for a fantastic celebration of all things motoring.

Paul will be visiting the show to enjoy the atmosphere, connect with fellow enthusiasts and take in the incredible selection of cars on display.

If you’re heading along too, let us know and make sure to say hello to Paul if you see him on the day!

12/08/2026

“Making Summer Memories.” ☀️

School's out. The sun is shining. Yet some of the best summer memories begin with a simple question...

"Can we go in your car today?"

Whether it's a trip through the countryside, a visit to a local car show, or just an excuse to enjoy the sunshine together, these are the moments that inspire the next generation of enthusiasts.

Because classics aren't just part of our past—they're part of our future too.

05/08/2026

“The Perfect Excuse for a Weekday Wash.” ☀️🧽

After miles of sun-soaked country roads and dusty summer lanes, every classic deserves a little attention.

There's something almost therapeutic about a wash on a warm afternoon. Watching the dust disappear, the chrome begin to sparkle, and the paintwork come back to life.

It's never just about cleaning the car. It's about taking pride in preserving it, ready for the next adventure.

Because every great drive deserves an equally satisfying finish.

28/07/2026

The classic choice for ignition parts: preserving the spirit of classic motoring.

Our comprehensive Ignition range is designed specifically for classic British vehicles, offering reliable replacement parts that enthusiasts, workshops and motor factors can trust. From ignition coils and distributors to HT leads, contact sets and more, every component is selected to help preserve originality while delivering dependable performance.

Backed by the strength of ELTA Automotive, Pride continues to support the classic aftermarket with the quality, availability and heritage that classic motoring deserves.

Discover the full Pride Ignition range and help keep Britain's motoring history alive: https://prideclassic.co.uk/product-category/engine/ignition-parts/

20/07/2026

There’s nothing quite like a day spent surrounded by classic motoring.

This weekend, Paul Sheppard was at the inaugural Lincolnshire Classic Motor show, joining enthusiasts, clubs and businesses from across the classic vehicle community for what proved to be a fantastic event.

From beautifully restored vintage vehicles and British classics to iconic motorcycles, motorsport machinery and commercial vehicles, the show celebrated everything that makes the classic motoring world so special. It was great to see so many passionate owners keeping automotive history alive and sharing their pride with fellow enthusiasts.

Events like these are a reminder of why we're committed to supporting the classic aftermarket with quality ignition components, helping ensure these vehicles continue to be enjoyed for generations to come.

A big thank you to everyone who helped make the first Lincolnshire Classic such a success. We’re already looking forward to the next one!

17/07/2026

Sometimes it's the smallest part that makes the biggest difference ❤️

A classic Triumph owner had travelled 1.5 hours to carry out a repair, only to realise the rotor arm he'd need was still sitting at home.

One call to us later, Rachel was able to supply the Pride EP8218 Rotor Arm, saving the day and getting the job back on track.

The best part? He called back later just to thank Rachel 💙

It's moments like these that remind us why we're passionate about supporting the classic vehicle community.

Explore the Pride Rotor Arm range:
https://prideclassic.co.uk/product-category/engine/ignition-parts/rotor-arm/

03/07/2026

Paul Sheppard will be attending The Stag Owners Club National Day on Sunday at Shuttleworth Aerodrome.

Set against the historic backdrop of Shuttleworth Aerodrome, the event brings together enthusiasts and owners for a celebration of one of Britain’s most iconic classic cars.

Paul will be visiting the show to take in the atmosphere, connect with fellow enthusiasts, and enjoy a day dedicated to the Triumph Stag community.

If you’re heading along as well, let us know and make sure to say hello to Paul if you see him on the day.

30/06/2026

“Roof down, worries gone.” ☀️

Sun on your face warm air, and miles of beautiful countryside to explore. There's no better way to make the most of a heatwave than behind the wheel of a classic.

Open road, open skies. Pure freedom.

Address

27 Roman Way
Coleshill
B461HQ

Opening Hours

Monday	9am - 5pm
Tuesday	8:45am - 5:15pm
Wednesday	8:45am - 5:15pm
Thursday	8:45am - 5:15pm
Friday	8:45am - 5pm

Telephone

+441675466999

Website

https://www.prideclassic.co.uk/

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