Blade Motorcycle Group

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Blade Motorcycle Group Blade Motorcycles is your go-to destination for some of the world’s most iconic motorcycle brands, including Ducati, Harley-Davidson, Honda and Triumph
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Established in 1995 we go back some years, and over those years we have grown as a business with experience and knowledge just as the brands we represent have grown with theirs. We are proud to represent nine iconic, industry leading motorcycle brands, ranging from Ducati, Harley Davidson, Honda, Indian Motorcycles, Kawasaki, KTM, Susuki, Triumph, and Yamaha. Covering a wide spectrum of all types of models and engines sizes, accommodating something for everyone’s needs. With dealerships in Abingdon, Cheltenham, Swindon and Stratford Upon Avon, we span a wide area across a number of counties, ranging from Gloucestershire, Oxfordshire. Wiltshire, Warwickshire. We know no boundaries! We believe in delivering excellent customer service and experiences through our dedicated experienced and manufacturer qualified staff. Our staff are enthusiastic, friendly, approachable and passionate about everything Motorcycling and are continually developing to ensure we deliver only the highest level of customer satisfaction. We also proud to be owned by the Heritage Automotive Group, who’s experience and heritage goes back almost as long as ours does. They represent eight-car and van brands throughout the whole south-west, with eighteen retailers to choose from, we really have all your motoring needs covered.

Autumn colours + motorcycles = 📸 Show us your best autumn bike photo 🍂
18/10/2026

Autumn colours + motorcycles = 📸 Show us your best autumn bike photo 🍂

15/10/2026
Does your motorcycle have a name? We need to hear the best ones 😂 👇
14/10/2026

Does your motorcycle have a name? We need to hear the best ones 😂 👇

First look at the new Triumph Street Triple 798 👀 What do we think?
12/10/2026

First look at the new Triumph Street Triple 798 👀 What do we think?

What was your first bike and what are you riding now? Let's see how your taste has changed 👀
11/10/2026

What was your first bike and what are you riding now? Let's see how your taste has changed 👀

09/10/2026

ASMR, but make it Honda 🎧

From the details to the sounds, we’ve given the Hornet the full sensory treatment... sort of.

So volume up, and enjoy our highly questionable attempt at ASMR 😅

08/10/2026

October just got even better!

Purchase a used Harley-Davidson from Cheltenham Harley-Davidson this October and you’ll receive a 2-year warranty included with your bike.

With a great selection of pre-owned Harley-Davidson models available, now’s a brilliant time to find your next ride with added peace of mind built in.

Explore our used Harley-Davidson stock today https://bit.ly/4rNO45T

We want to know: what’s been your BEST ride of 2026?
07/10/2026

We want to know: what’s been your BEST ride of 2026?

Introducing the ALL-NEW Bonneville T40 and T40 Black.⁣⁣Iconic Bonneville design, beautifully crafted details and a premi...
07/10/2026

Introducing the ALL-NEW Bonneville T40 and T40 Black.⁣
⁣
Iconic Bonneville design, beautifully crafted details and a premium finish throughout, powered by a dedicated 400cc engine and equipped with class-leading technology.⁣
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100% Bonneville.⁣
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Discover the ALL-NEW Bonneville T40 and T40 Black: https://bit.ly/4dVhOrQ

05/10/2026

Address

Unit 9b Avenue Farm Industrial Estate, Birmingham Road
Cheltenham
CV370HR

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

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