Key Auto Sales

Key Auto Sales keyautosales.co.uk
[email protected]
[email protected]
Used Car Dealership Braintree Ace Motors, was established in 1984 by Ricky’s father Paul.

Meet the team :
Paul started key auto sales 40 years ago this year and has a mound of knowledge of cars which the business could not do without, he has worked hard to turn key auto sales from a small used car site into a Limited , trading standards approved company. Backing him up is his son Ricky who knowledge spans over the last 27 years in the property industry and also the car industry includi

ng sales/service and finance and he successfully opened the Albert road site in Braintree 9 years ago and then completing the team is Simon who has been in the Motor Industry 25 years with a wealth of knowledge of sales /service/parts and finance , managing various used car businesses and runs the manor street site in Braintree . Collectively our knowledge spans over a 100 years and we have a professional but laid back approach to how we deal with our customers and our reviews are always positive. Certainly give us a try if you wish to buy or sell a vehicle. Our contact numbers are :
01376 328700 -01376 344288
Company History:
In January 2013 Key Auto Sales and Braintree Motor Company combined forces at Vigar House, Albert Road, Braintree. That amalgamation led to sales motoring ahead of expectations as the number of cars leaving the site began an upward trend. Ricky Riat of Ace Motors on Manor Street in Braintree has taken on the Key Auto Sales car sales business from Keith Pipe, while Gordon Knott will continue to focus on the equally busy Braintree Motor Company vehicle servicing, repair and MOT operation. Ricky’s father Paul continues to manage now into its 40th year of trading, with Ricky now running Key Auto Sales with the aim of retaining the dealership’s enviable reputation for offering exceptionally good used cars at competitive prices along with outstanding customer service. Keith had managed to build an excellent rapport with customers during his time gaining a good name within local vehicle retailing. Ricky’s long experience at his family’s dealership will enable to achieve the same high standards across the board at Key Auto Sales. Together, they aim to expand both businesses going forward. Backed by a wealth of car retailing experience, Key Auto Sales provides reassuringly comprehensive auto group warranties* on most stock vehicles, and you’ll certainly find it very hard to match the quality of the used cars displayed elsewhere. What’s more, for further reassurance, all cars are subjected to a detailed inspection and an HPI Vehicle History Data Check. As one of Braintree’s premier used car retailers, Key Auto Sales specialises in the sale of high quality, prestige used cars sourced mainly from extensive contacts within franchised main dealer networks. Every vehicle is handpicked by Ricky, rigorously checked, then prepared and serviced to the highest standards. This exhaustive preparation process includes a professional valet to bring a vehicle to showroom condition. Where required and subject to status, Ricky and his team are able to arrange competitive rate finance tailored to your personal requirements. Key Auto Sales’ outstanding choice of used cars includes models from every area of the market. There’s an emphasis on popular family-friendly cars from mainstream manufacturers including hatchbacks, estates, saloons and MPVs, but you’ll also find models from top prestige manufacturers too, along with a selection of inexpensive run-arounds. Whichever car you decide to purchase you’ll find it affordably priced as this dealership has always been known for offering exceptional value. Whilst Key Auto Sales may not always have the exact vehicle you require in stock, in order to save you time and money, Ricky Riat and his sales team will always do their utmost to source the vehicle of your choice through their extensive contacts within the motor retailing industry, taking into consideration your preferred make, model, price and lifestyle demands. At Key Auto Sales you are encouraged to take as much time as you need to view car stock within a relaxed atmosphere. At no time will you encounter pressure selling techniques as one of the many differences between this dealership and many other dealerships is that they believe it to be essential that the customer comes first. In addition to outstanding used car deals available at Key Auto Sales, all car buyers are able to take advantage of the full aftersales backup facilities provided by Gordon Knott’s skilled, experienced and fully trained technicians at Braintree Motor Company which is located within the same site as Key Auto Sales, on Albert Road in Braintree. Open to all motorists, the workshop offers servicing and any repair work on all vehicles, and the team has gained an outstanding reputation for delivering quality workmanship at a value for money price. Visit Key Auto Sales at Vigar House, Albert Road, Braintree to check out the excellent selection of used cars available. You can also log onto www.keyautosales.co.uk to view currents stocks online. Find out more telephone (01376) 58 58 53 to find out more. For more superb used cars in Braintree you can visit Paul Riat and his team at Ace Motors, 101-103 Manor Street, Braintree, Essex, CM7 3HR. Telephone (01376) 328700/344288 or check out www.keyautosales.co.uk
*Subject to terms and conditions
When you visit Key Auto Sales you are encouraged to take as much time as you need to view your new purchase, in a relaxed atmosphere with no pressure selling techniques. At Key Auto Sales, they believe it to be essential that the customer comes first which has encouraged an extensive and loyal customer base. Visit Key Auto Sales today, or visit www.keyautosales.co.uk and view their current vehicle stock.

Audi A5 Cabriolet review
19/06/2026

Audi A5 Cabriolet review

Second generation Audi A5 Cabriolet is an accomplished open-top grand tourer

Mercedes-Benz AMG CLA45 Review 2026
19/06/2026

Mercedes-Benz AMG CLA45 Review 2026

Heavy-handed in its performance and ride quality, but with way more depth and finesse than its predecessor

Toyota Aygo (2014-2021) review
18/06/2026

Toyota Aygo (2014-2021) review

It’s stylish, fun, and cheap to run, but the Toyota Aygo faces some formidable rivals

Volkswagen Golf Estate (2020-2025) review
18/06/2026

Volkswagen Golf Estate (2020-2025) review

The classy Volkswagen Golf Estate is still a desirable choice, even if it isn’t the most practical in its class

Mercedes-Benz GLE Review 2026
17/06/2026

Mercedes-Benz GLE Review 2026

A very balanced SUV. Comfy, quiet, practical, none too sporty and all the better for it. More an XC90 rival than an X5 fighter

Kia pro_cee'd GT Review 2026
17/06/2026

Kia pro_cee'd GT Review 2026

Kia builds a hot hatch. It's really rather decent. Swift, comfy, affordable - and just sporty enough.

Ford Fiesta Active review
16/06/2026

Ford Fiesta Active review

With a strong driving experience and trendy SUV styling, the Fiesta Active has a lot to recommend it – but the standard car is cheaper

Honda Civic review
16/06/2026

Honda Civic review

Tweaks for the latest Honda Civic hatchback make for an even stronger package

Ford Mondeo (2014-2022) review
15/06/2026

Ford Mondeo (2014-2022) review

The Ford Mondeo is more refined and high tech than ever, but that’s not enough to save it

Fiat 500 (2008-2024) review
15/06/2026

Fiat 500 (2008-2024) review

The older Fiat 500 is feeling its age, but it's still a charming runabout

Address

Vigar House, Albert Road
Braintree
CM73JQ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5pm
Sunday 11am - 4pm

Alerts

Be the first to know and let us send you an email when Key Auto Sales posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Featured

Share

Category