27/05/2026
Demna, Artistic Director of Gucci Francesca Bellettini, President and CEO of Gucci, Philippe Krief, CEO of Alpine, driver Pierre Gasly, Alpine F1 Team, Flavio Briatore, Executive Advisor of Alpine Formula One Team, Franco Colapinto, Alpine Formula One Team driver, Luca de Meo, CEO of Kering, François Provost, CEO of Renault Group; François-Henri Pinault, Chairman of the Board of Kering.
Alpine will race under the banner of 'Gucci Racing Alpine Formula One Team' from the start of the 2027 F1 season.
The collaboration introduces Gucci Racing – a new business and experiential platform built around the values of performance, precision, discipline and excellence at the intersection of luxury and sport;
Rooted in motorsport, Alpine is a brand of excellence, with a rich heritage and a mission to deliver on a promise of advanced performance both on the road and on the track.
Gucci announces today a partnership with Alpine Formula One Team − the first time a luxury fashion house serves as title partner of a team competing at the pinnacle of motorsport, Formula One. From the 2027 FIA Formula One World Championship, the team will race as 'Gucci Racing Alpine Formula One Team' and compete in Gucci colours. Driven by mutual ambition and shared values, the collaboration introduces Gucci Racing – a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport. The partnership with Alpine Formula One Team is its first territory of expression. Gucci Racing comes to life through a dedicated logo, featuring the House's iconic interlocking G alongside the Gucci Racing wordmark.
