03/07/2026
From vision to action.
At IVECO EXPERIENCE 2026, Spirito in Movimento comes to life through three core pillars — experienced first-hand by our guests across dedicated immersive areas.
Motion by Design: From the front grille to the aerodynamic shapes, every detail is designed to perform. Inside the Design Room, guests explore driver-centric cabins, with refined seating, high-quality materials and ergonomic solutions built for comfort, safety and efficiency on the road.
Motion through Experience: Across the experience, guests interact with tools and services designed to simplify complexity — from cost and performance insights to connected systems that help manage fleets, optimise operations and keep everything under control, every day.
Motion as Family: From the Customer Uptime Centre to the specialized and capillary service network, guests discover how IVECO stays close at every moment — anticipating needs and increasingly solving problems before they happen through predictive diagnostics and continuous monitoring, helping keep vehicles on the road.
Across every space, from design details to digital services and real support systems, guests experience what these pillars truly mean.
One spirit. In motion.