Established in 1961 by our Grandfather William Morley Snell, today we are still family owned and run.
- Ducati Sales, Service, Parts with nationwide delivery
- Multi Award Winning Dealership Established in 1961 by our Grandfather William Morley Snell, we set up our business as a family run dealership, dedicated to great customer support, to be friendly and to go the extra mile, delivering every service to the highest quality. Having received many awards including "UK Ducati Dealer of the Year" in 2023, 2022, 2021, 2018, 2013 & 2011 and winner of "Customer Satisfaction Award" in 2023, 2022, 2017 & 2014, we have now been awarded Ducati Store status and have become Ducati Alton. We appreciate that your satisfaction and recommendation is the key to our success, so come and see for yourself how we handle your business, and see how things can be done a little differently.