W M Snell - Ducati Alton

W M Snell - Ducati Alton Backed by Ducati UK for over 25 years. Come join the family
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Established in 1961 by our Grandfather William Morley Snell, today we are still family owned and run.
- Ducati Sales, Service, Parts with nationwide delivery
- Multi Award Winning Dealership Established in 1961 by our Grandfather William Morley Snell, we set up our business as a family run dealership, dedicated to great customer support, to be friendly and to go the extra mile, delivering every service to the highest quality. Having received many awards including "UK Ducati Dealer of the Year" in 2023, 2022, 2021, 2018, 2013 & 2011 and winner of "Customer Satisfaction Award" in 2023, 2022, 2017 & 2014, we have now been awarded Ducati Store status and have become Ducati Alton. We appreciate that your satisfaction and recommendation is the key to our success, so come and see for yourself how we handle your business, and see how things can be done a little differently.

The New Multistrada V4 Pikes Peak - Born to elevate every corner.Inspired by the official Ducatis competing in MotoGP an...
24/09/2026

The New Multistrada V4 Pikes Peak - Born to elevate every corner.

Inspired by the official Ducatis competing in MotoGP and Superbike in the company’s Centenary year, the new livery of the Multistrada V4 Pikes Peak expresses its racing DNA right from first glance.

• Forged 17” rims with two choices of colours to choose from: Ducati Red and Glossy Black
• Pirelli Diablo Rosso Corsa IV with 190/55 rear tyre
• Single-sided rear swingarm
• 170 hp Granturismo V4 engine
• Carbon fibre componentry
• Sporty Akrapovič exhaust
• Öhlins Smart-EC 2.0
• 60,000 km maintenance interval
• New livery inspired by our racing DNA and 100 years of Ducati

Contact Ducati Alton for more info.

When it comes to the Panigale V4 and Streetfighter V4 models, performance is a given. But now’s your chance to get even ...
18/09/2026

When it comes to the Panigale V4 and Streetfighter V4 models, performance is a given. But now’s your chance to get even more via Ducati Alton, with a complimentary £1,000 Performance Voucher on new V4, V4S and V4S Corse models.

Call us on 01420 554742 to arrange your test ride.

The Ducati Multistrada V4 platform rules all roads and can even shine on track. Embrace new levels of comfort, style and...
10/09/2026

The Ducati Multistrada V4 platform rules all roads and can even shine on track. Embrace new levels of comfort, style and technology with low rate finance.

Book your test ride with Ducati Alton and discover a Multistrada V4 that suits you and your riding style.

Ducati Alton is a trading style of W.M.SNELL Ltd who is acting as a credit broker and not a lender. This finance offer is only available through Ducati Financial Services which is a trading style of Black Horse Ltd, St. William House, Tresillian Terrace, Cardiff CF10 5BH.

We will receive commission or other benefits for introducing you to Black Horse Ltd. This may be a flat fee or percentage of the amount you borrow.

Dare to be Bold with the Diavel V4 and get a £1000 Ducati Performance voucher upon purchase to enhance your ride even fu...
09/09/2026

Dare to be Bold with the Diavel V4 and get a £1000 Ducati Performance voucher upon purchase to enhance your ride even further.

Use your £1,000 value to spend in-store at Ducati Alton, choose from a selection of dedicated stylistic accessories or add it towards fitting a new exhaust system. Explore the capsule apparel collections of modern garments that will help make your presence felt whether you are ruling the urban jungle or cruising coastal roads.

You could even use the value towards other services in-store or to put towards your deposit if you decide to finance your new V4 model via P*P or HP plans from Ducati Financial Services.

Comfortable, balanced and precise – the Ducati Multistrada V2 is designed to turn day-to-day riding into an effortless a...
15/07/2026

Comfortable, balanced and precise – the Ducati Multistrada V2 is designed to turn day-to-day riding into an effortless adventure. Now, for a limited time you can start your journey from day one with a complimentary set of colour-matched panniers, so your equipment levels match your ambitions.

Call us on 01420 554742 for more info.

🏁 Ducati has arrived at the Goodwood Festival of Speed!The Ducati 100-year celebrations continue in spectacular style, m...
10/07/2026

🏁 Ducati has arrived at the Goodwood Festival of Speed!

The Ducati 100-year celebrations continue in spectacular style, moving from an unforgettable World Ducati Week in Misano last weekend to the beautiful West Sussex countryside at Goodwood.

Yesterday saw an incredible gathering of Ducati riders, with some truly special machines taking on the famous hill climb before riding straight into the front room of Goodwood House for an exclusive interview on the balcony – a fitting tribute to a century of Ducati passion and performance.

The stunning Collezione 100 motorcycles are on display in the paddock throughout the weekend, and Bryan from Ducati Alton is on the Ducati stand today. If you're at Goodwood, be sure to stop by, admire these incredible machines and have a chat with him.

Day 1, We have arrived! What an amazing day it has been and that is just the start of a weekend of celebrating Ducati's...
03/07/2026

Day 1, We have arrived!

What an amazing day it has been and that is just the start of a weekend of celebrating Ducati's 100 year anniversary at WDW.

The atmosphere is slightly overwhelming with so much passion for the Ducati brand in one place. The sights and sounds of the world of Ducati with Ducatisti joining from all over the world is truly an experience that we don't think any other brand could replicate.

The new Ducati DesertX special launch price of £14,995 is available on orders placed up until June 30th 2026. If you're ...
18/06/2026

The new Ducati DesertX special launch price of £14,995 is available on orders placed up until June 30th 2026.

If you're thinking about the new DesertX then now is the time to contact us and arrange a demo so that your order can be placed before the price increases on 1st July.

Please contact Bryan or David at Ducati Alton on 01420 554742 for more details and to arrange your test ride.

Address

Station Road
Alton Barnes
GU342PZ

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 4pm

Telephone

+441420556877

Website

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