01/06/2026
If you have one of our MV wall planners, or simply have excellent taste and memory, you’ll already know that today marks a standout moment in the legacy of David Bowie, one of Britain’s most influential and perpetually evolving artists. Bowie’s ability to fuse sound, style, and narrative ensured that each release felt like a cultural event rather than just an album.
To celebrate that legacy, we turned to Aladdin Sane, the record that captured Bowie at a moment of creative fracture and momentum, fresh from the Ziggy Stardust ascent and pushing into sharper, more confrontational territory. Central to its impact is the now-legendary lightning bolt image: stark, theatrical, and instantly recognisable.
That artwork was no accident. In an effort to ensure RCA promoted the album without restraint, Bowie’s manager Tony Defries was determined to make the cover as costly, and therefore as unignorable, as possible. He insisted on an unprecedented seven-colour printing process rather than the industry-standard four, making Aladdin Sane the most expensive album cover ever produced at the time.
We imagined what our in-house livery team could do as a visual homage, that iconic lightning bolt translated onto the side of a crane truck, bold, graphic, and impossible to miss.
Take a look at more of our box trucks here: https://bit.ly/3FhHFMA
So, as we celebrate the very best of British artists, which David Bowie track stands out as the ultimate driving song for you?
And why is it Rebel Rebel?
