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Alphabet Alphabet was established in 1997 as a fleet management company and has evolved into a leading provide Fore more information visit https://www.alphabet.com/en-ww

Alphabet, a company formed in 1997 under the BMW Group, leads the world in business mobility solutions. We support companies in managing corporate transportation, specialising in the management of cars and commercial vehicles. The success of Alphabet is based on its creative and eco-friendly practices. Through its diverse offerings and comprehensive services, such as fleet emissions and e-mobility consultancy, the organisation can effect positive change. Alphabet International is based in Munich and operates a fleet of more than 760,000 leased cars and light commercial vehicles across 38 countries. Alphabet is part of the BMW Group, so it follows the same quality and process standards as its parent company.

๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐˜๐—ฟ๐˜‚๐˜€๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ๐—น๐—น ๐—ผ๐—ณ ๐˜‚๐˜€.From AI-powered tools to connected business environments, technology plays an increa...
02/10/2026

๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐˜๐—ฟ๐˜‚๐˜€๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ๐—น๐—น ๐—ผ๐—ณ ๐˜‚๐˜€.

From AI-powered tools to connected business environments, technology plays an increasingly important role in how we work.
While technology provides important safeguards, cybersecurity also depends on awareness, responsibility and informed decision-making.

During , we're reminded that small actions can make a big difference: staying vigilant, protecting sensitive information and following security best practices.

Because building a secure digital future is a shared responsibility.

๐—”๐—ต๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ณ  , ๐—ถ๐˜โ€™๐˜€ ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜๐—ถ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—น๐—ฒ๐—ฒ๐˜โ€™๐˜€ ๐—ฒ๐—ป๐˜ƒ๐—ถ๐—ฟ๐—ผ๐—ป๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜. Building a more sustainable fleet strateg...
21/09/2026

๐—”๐—ต๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ณ , ๐—ถ๐˜โ€™๐˜€ ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜๐—ถ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—น๐—ฒ๐—ฒ๐˜โ€™๐˜€ ๐—ฒ๐—ป๐˜ƒ๐—ถ๐—ฟ๐—ผ๐—ป๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜.
Building a more sustainable fleet strategy requires far more than rough estimates. True decarbonisation depends on reliable emissions data combined with expert guidance.

The ๐—”๐—น๐—ฝ๐—ต๐—ฎ๐—ฏ๐—ฒ๐˜ ๐—–๐—ฎ๐—ฟ๐—ฏ๐—ผ๐—ป ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ measures, tracks and helps reduce your fleet's carbon emissions. Working alongside our ๐—™๐—น๐—ฒ๐—ฒ๐˜ ๐—˜๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด team, we turn these insights into tailored roadmaps and actionable policies suited to your operational needs.

๐Ÿ‘‡ More info about Fleet Emission Consulting:
https://www.alphabet.com/en-ww/personalised-consulting/fleet-emission-consulting.html

๐Ÿ‘‡ More info about the Alphabet Carbon Manager:
https://www.alphabet.com/en-ww/enterprise-mobility/fleet-management-tools/alphabet-carbon-manager.html

๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—˜๐—ฉ ๐——๐—ฎ๐˜†! โšกWhile momentum behind electric mobility is undeniable, true transformation relies on more than just...
09/09/2026

๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—˜๐—ฉ ๐——๐—ฎ๐˜†! โšก

While momentum behind electric mobility is undeniable, true transformation relies on more than just adding battery electric vehicles (BEVs) to your order list.

According to our latest European Fleet Emission Monitor, ๐Ÿฐ๐Ÿฏ% ๐—ผ๐—ณ ๐—ณ๐—น๐—ฒ๐—ฒ๐˜ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป-๐—บ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ณ๐—ฒ๐—ฒ๐—น ๐—ถ๐—ป๐—ฎ๐—ฑ๐—ฒ๐—พ๐˜‚๐—ฎ๐˜๐—ฒ๐—น๐˜† ๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฒ๐—ฑ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฒ๐—น๐—ฒ๐—ฐ๐˜๐—ฟ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐˜„๐—ถ๐˜๐—ต ๐—ฐ๐—ต๐—ฎ๐—ฟ๐—ด๐—ถ๐—ป๐—ด ๐—น๐—ผ๐—ด๐—ถ๐˜€๐˜๐—ถ๐—ฐ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฟ๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—บ๐—ฎ๐—ท๐—ผ๐—ฟ ๐—ต๐˜‚๐—ฟ๐—ฑ๐—น๐—ฒ๐˜€. When confidence is lacking, transition stalls and ICE vehicles stay on the road longer than necessary.

At Alphabet, we believe electrification should never be a goal in itself, but the result of informed decision-making.

Ready to build a fleet strategy with confidence?
Get in contact with our E-Mobility Consulting experts today to map your route to 2030: https://www.alphabet.com/en-ww/personalised-consulting/e-mobility-consulting.html

๐—ง๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜† ๐—ฐ๐—ฎ๐—ฟ ๐—ต๐—ฎ๐˜€ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ฎ ๐˜๐—ฎ๐—น๐—ฒ๐—ป๐˜ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป.Gen Z expects more than just a standard company vehicle. Driven by sustaina...
07/09/2026

๐—ง๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜† ๐—ฐ๐—ฎ๐—ฟ ๐—ต๐—ฎ๐˜€ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ฎ ๐˜๐—ฎ๐—น๐—ฒ๐—ป๐˜ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป.

Gen Z expects more than just a standard company vehicle. Driven by sustainability, CSRD mandates, and digital convenience, fleet strategy is now a powerful recruitment tool.

How can fleet managers adapt to this shift? Read our latest article for practical insights
๐Ÿ‘‰ https://www.alphabet.com/en-ww/about-us/latest-news-press/what-Gen-Z-wants-from-modern-fleet-management.html

Sources: Alphabet / Toluna, Gen Z mobility survey 2023; Deloitte, Gen Z and Millennial Survey 2025.

๐—˜๐—บ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ผ๐—ฟ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜…๐—ถ๐˜๐˜†?Building a business from the ground up requires relentless focus, ultimate...
21/08/2026

๐—˜๐—บ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ผ๐—ฟ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜…๐—ถ๐˜๐˜†?

Building a business from the ground up requires relentless focus, ultimate agility and the freedom to scale at speed.
For this yearโ€™s , we are celebrating the pioneers, SMEs and founders who keep our economy moving. But as your business grows, navigating fragmented operational workflows and disjointed mobility solutions shouldn't stall your momentum.

Overcoming this logistical friction is the first step towards sustained growth. Transitioning from managing individual vehicles to a unified, tailored fleet strategy allows entrepreneurs to stop handling daily complexity and start executing high-level business scaling.

How is your organisation future-proofing its corporate mobility this year?๏ฟฝ

๐—™๐—น๐—ฒ๐—ฒ๐˜ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐˜€๐—ฎ๐˜ƒ๐—ฒ๐˜€ ๐—ฏ๐˜‚๐—ฑ๐—ด๐—ฒ๐˜๐˜€. ๐—ช๐—ถ๐˜๐—ต ๐—”๐—น๐—ฝ๐—ต๐—ฎ๐—ฏ๐—ฒ๐˜  , ๐—ถ๐˜ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐˜€๐—ฎ๐˜ƒ๐—ฒ ๐—น๐—ถ๐˜ƒ๐—ฒ๐˜€.๏ฟฝThis National Road Victim Month, we're looking beyond...
06/08/2026

๐—™๐—น๐—ฒ๐—ฒ๐˜ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐˜€๐—ฎ๐˜ƒ๐—ฒ๐˜€ ๐—ฏ๐˜‚๐—ฑ๐—ด๐—ฒ๐˜๐˜€. ๐—ช๐—ถ๐˜๐—ต ๐—”๐—น๐—ฝ๐—ต๐—ฎ๐—ฏ๐—ฒ๐˜ , ๐—ถ๐˜ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐˜€๐—ฎ๐˜ƒ๐—ฒ ๐—น๐—ถ๐˜ƒ๐—ฒ๐˜€.๏ฟฝ

This National Road Victim Month, we're looking beyond operational efficiency and cost savings.
19,400 people lost their lives on European roads last year. For businesses operating fleets, road safety is more than a compliance requirement, it's a responsibility.
By providing real-time vehicle insights and identifying potential risks early, Alphabet Connected Fleet helps organisations move from reacting to incidents to helping prevent them.๏ฟฝ

Because the most important KPI isn't found on a dashboard. It's making sure every driver gets home safely.๏ฟฝ

๐Ÿ‘‰ Find out more on our website:
https://www.alphabet.com/en-ww/enterprise-mobility/fleet-management-tools/alphabet-connected-fleet.html

๐Ÿ‘‰ Source:
https://transport.ec.europa.eu/news-events/news/eu-road-deaths-drop-3-2025-2026-03-24_en

๐——๐—ฎ๐˜๐—ฎ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—น๐—ผ๐—ฎ๐—ฑ ๐—ผ๐—ฟ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€?๏ฟฝMore data does not mean better decisions. For this fourth edition of the European Fleet ...
30/07/2026

๐——๐—ฎ๐˜๐—ฎ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—น๐—ผ๐—ฎ๐—ฑ ๐—ผ๐—ฟ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€?๏ฟฝ

More data does not mean better decisions. For this fourth edition of the European Fleet Emission Monitor, we gathered insights from over 630 fleet managers across 12 countries. The findings are clear: navigating disconnected platforms and fragmented workflows remains a major operational hurdle, stalling progress when agility is needed most.

Overcoming this digital friction is the first step towards a future-proof strategy. Transitioning to unified data allows professionals to stop managing daily complexity and start executing high-level fleet optimisation.
How is your organisation tackling software fragmentation this year?
๏ฟฝ
Explore the insights of the EFEM 2026 below. ๐Ÿ‘‡
https://www.alphabet.com/en-ww/sustainability/european-fleet-emission-monitor-2026.html๏ฟฝ

๐—œ๐˜โ€™๐˜€ ๐—ป๐—ผ๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ป๐—ฑ. ๐—œ๐˜โ€™๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€.๏ฟฝThe numbers from the Spanish market speak for themselves: alternative powertra...
06/07/2026

๐—œ๐˜โ€™๐˜€ ๐—ป๐—ผ๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ป๐—ฑ. ๐—œ๐˜โ€™๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€.๏ฟฝ

The numbers from the Spanish market speak for themselves: alternative powertrains and electrified leasing are hitting historic highs in 2026. But behind the impressive growth numbers lies a strategic reality for fleet managers.
To successfully scale an electric fleet, businesses need to mitigate upfront costs, operational complexity, and technology risks.
By transitioning from ownership to flexible leasing structures, companies are bypassing these barriers and future-proofing their mobility strategy with confidence.

๏ฟฝGet full insights here:
๐Ÿ‘‰ https://brnw.ch/21x3TVQ

๐—ง๐—ต๐—ฒ ๐—ฆ๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฃ๐—ฎ๐—ฟ๐—ฎ๐—ฑ๐—ผ๐˜… ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐ŸฒWhile sustainability remains a priority for ๐Ÿด๐Ÿฌ% of fleet managers, only ๐Ÿฐ๐Ÿด% have set c...
01/07/2026

๐—ง๐—ต๐—ฒ ๐—ฆ๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฃ๐—ฎ๐—ฟ๐—ฎ๐—ฑ๐—ผ๐˜… ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ

While sustainability remains a priority for ๐Ÿด๐Ÿฌ% of fleet managers, only ๐Ÿฐ๐Ÿด% have set concrete CO2 targets - the lowest level since 2023.
The culprit? ๐—ฅ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐˜๐—ผ๐—ฟ๐˜† ๐˜‚๐—ป๐—ฐ๐—ฒ๐—ฟ๐˜๐—ฎ๐—ถ๐—ป๐˜๐˜†.

Shifting rules and fragmented infrastructure have created an "uncertainty gap" impacting ๐Ÿฒ๐Ÿฌ% of businesses.
As our CEO Jesper Lyndberg notes, waiting for perfect clarity isn't a strategy, tโ€™s a risk.
How is your business responding?

Explore the strategic and psychological challenges facing the industry in our latest ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ๐—ฎ๐—ป ๐—™๐—น๐—ฒ๐—ฒ๐˜ ๐—˜๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐— ๐—ผ๐—ป๐—ถ๐˜๐—ผ๐—ฟ (๐—˜๐—™๐—˜๐— ) ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ deep dive below. ๐Ÿ‘‡

https://www.alphabet.com/en-ww/sustainability/european-fleet-emission-monitor-2026.html

๐—ฌ๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ปโ€™๐˜ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ปโ€™๐˜ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ธ๐—ป๐—ผ๐˜„. ๐Ÿ“‰The 2026   report reveals a perplexin...
17/06/2026

๐—ฌ๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ปโ€™๐˜ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ปโ€™๐˜ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ธ๐—ป๐—ผ๐˜„. ๐Ÿ“‰

The 2026 report reveals a perplexing "Communication Gap". While the pressure to decarbonise is rising, the awareness of how to do it is actually falling.

Many fleet managers are effectively navigating in the dark, unaware of the support systems already at their disposal. We have visualised the current state of the industry to clear the air.

Explore the insights below. ๐Ÿ‘‡

https://www.alphabet.com/en-ww/sustainability/european-fleet-emission-monitor-2026.html

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