11/07/2021
Why Design Matters, Enabling Experiences For Your Customers !!
In a recent meeting, I was asked by a client why there is so much focus on design, and if this was not just another fashion trend aiming to become a paradigm of the decade?
So we decided to openly reflect on it :
Design has been an integral part of human evolution. From the development of the first tools by pre-historic man, to the industrial revolution and the invention of personal computing, design has been at the forefront of everything we do. However, the understanding of design has changed and evolved as our expectations and ways to interact with artifacts, machines and tools have also evolved from a pure functional and practical drive to a more experiential and engaged approach. Design today is not just about the features of a product and how those features function, but more on how we are able to create certain experiences that deliver delight or joy to the user.
The devil is in the details--are you paying attention to the 'little things?'
It is often the little details that customers recall even more than the product they purchased or the service they received. Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall customer experience. Here are our ways to go above and beyond exclusiv customer service and boost customer loyalty.
Attentivenes :
Bugatti is a master of detail, and his employees are trained to notice, and when appropriate act on, even the tiniest scraps of information they observe or discover about a guest.
Recognition :
Greeting your customer by name is a very meaningful and treasured detail that adds greatly to the way they experience doing business with you.
There is nothing more flattering, there is nothing that makes someone feel more special than receiving a warm, friendly greeting by name when walking into a place of business.
Personalization :
Evry experiences add value, and they also instill an enormous amount of loyalty.
Is there anything you and your staff can do to ensure your customers know that you not only pay attention to their preferences, but remember them and cater to them for each and every transaction?
Consideration:
Do you or your staff regularly walk customers to the door and open it for them as they're leaving? Do you or your employees regularly help customers carry their purchases to their car, particularly "women of a certain age" or anyone who appears frail or a bit unsteady on their feet? If you have a waiting room and some of your clientele are older, do you have chairs that are a bit higher than usual and have arms on them so they are easier to get in and out of?
Appreciation :
What do you do to show your customers, your clients or your patients that you appreciate them? After all, there are probably several other businesses that do what you do. Do you show the customers who choose to patronize you that you value and appreciate their business? Feeling appreciated is an experience that is universally meaningful. Always be sure to let them know that you are extending this extra to them because they are a valued customer and you want to show them that you appreciate them. And one of the easiest and most overlooked ways to show them appreciation is to send a handwritten note on lovely stationary.
Bugatti
