01/11/2025
A Moment of Reflection: Value, Stability, and the Creation of Wealth
Since I started working in the automotive industry, I’ve met many clients who buy cars ranging from 10,000 to 60,000 euros, or Swiss francs, depending on their situation.
What’s always struck me is that, when it comes time to sell, they almost always end up losing money.
The truth is simple: once you invest in a car, you’re practically guaranteed to lose value , unless you seize a very specific opportunity. And that’s something I actively work on.
Beyond that, I’ve always believed in diversifying my activities.
Right now, I’m developing a project in Switzerland, a personal investment that generates an annual return of 36.4%. It’s something quite rare on the market, backed by a real, tangible asset.
I’ve shared it with a few people who I thought might be interested. The reactions have been clear: some think it sounds too good to be true, others simply don’t feel concerned.
This morning, as I was going through some economic data, I realized something quite revealing: over the past ten years, the United States has consistently increased its wealth per capita, while Europe has barely grown , almost stabilizing.
I’m not an economist, and I don’t pretend to offer a deep global economic analysis.
But one thing is clear to me: no country or region can improve its living standards without creating real value.
And I think that’s particularly true here, in the Geneva–Pays de Gex region. Many people rely on comfortable salaries, often as expatriates or employees of international organizations. But there’s little drive for investment.
Yet, when waves of layoffs hit, as we’ve seen recently, when expatriates leave and even long-term employees in international institutions lose their jobs, it becomes obvious:
👉 Nothing is more uncertain than a salaried position.
If you don’t develop independent sources of income, if you don’t use your salary to build profitable assets, your sense of stability can disappear overnight.
This isn’t a promotional message, just a personal reflection.
Personally, I prefer to build and grow my own businesses, but everyone can find their own way to create value beyond employment.
For too long, many have felt protected by institutions they believed to be unshakable.
But reality, as recent months have shown, is quite different: no one is truly safe from job loss.
So, I wanted to share this thought with you today.
I haven’t been posting much lately because I’ve been busy sourcing vehicles, but I wanted to leave you with this reminder:
👉 What you perceive as stability — simply because it’s tied to large, reputable institutions — might not be as stable as you think.
Ask the expatriates who are now leaving and entrusting me with their cars as they prepare to move away.
Wishing you all a great weekend and a meaningful day ahead.
(NB: This reflection is deeply personal and has only been optimized because even if I am somehow fluent in English, I mainly speak French)
