08/26/2026
AI can be an incredible tool when you’re shopping for a vehicle.
It can explain features, compare models and help you figure out what questions to ask.
It can also be confidently, spectacularly wrong. 🤖
We’re seeing more shoppers use ChatGPT and other AI tools to choose vehicles, calculate trade values and even write negotiation strategies.
The problem isn’t that people are using AI. We use it too.
The problem is treating its answer like verified information.
AI may compare Canadian pricing with American pricing, mix up model years, confuse trim levels or use the cheapest listing it can find without considering mileage, accident history, condition, tires, rust or mechanical repairs.
It can look at two similar photos and decide the vehicles should have the same price, even though one has been properly inspected and reconditioned while the other needs thousands of dollars in work.
Then it presents the answer with complete confidence.
That’s the dangerous part.
A citation doesn’t automatically make the answer correct either. You still need to open the link and confirm that the source actually supports what AI is telling you.
We put together a guide explaining why AI struggles with used vehicles, where its information can go wrong and the five questions every shopper should ask before trusting its recommendation.
Use AI to help you ask better questions.
Just don’t ask it to be your appraiser, mechanic, lender and negotiator all at once.
Read the full guide here:
AI can help you research a vehicle, but it can also compare the wrong trims, use outdated prices and recommend vehicles based on flawed data. Here’s what every shopper should know before trusting it.
