The Reid Method International Inc.

The Reid Method International Inc. Speaker. Sales Coach. Sales Trainer & Mentor. Author of 'The Reid Method' Sales Mastery Blueprint. It's time to increase your sales 5x.

Creator: "The Lease Performance Blueprint" & "Sales Mindset Principles" Courses. Building Successful, Fulfilling, Profitable Businesses and Sales Careers. As an author, blogger, founder of 'The Reid Method Insider' Podcast and Canada's top auto sales leader for over 25 years, I share my secrets of success to help you and your company improve your sales. Order your copy of the 'The Reid Method', arrange a 1-on-1 coaching session, a training session with your entire sales team or listen to my newest podcast. Check out The Reid Method online today www.thereidmethod.com

09/14/2026

Episode 5 with Dr. .yanagawa . 🎙️

Everold's Sales Summit? 12 SECRETS.

We've hosted a few of these over the past few months, but this is what you actually learn in it. 12 core principles — and today, we're only revealing 6 of them.

Follow to keep in touch. The rest are coming.

Filmed at .
Up next: , one of our own, coming soon. 🎯

09/12/2026

Episode 5 with Dr. Bobby Yanagawa 🎙️

I told him early on, I'd bring someone like you in as a guest speaker. A heart surgeon, completely different world from sales.

But the more we got into it, the clearer it became: we're both in the business of people. Different rooms, different stakes, same core job.

Watch till the end. This one changed how I think about it.

Filmed at .
Up next: one of our own, coming soon. 🎯

09/10/2026

Episode 4 with Dr. Bobby Yanagawa . 🎙️

My biggest problem with sales training today? Too much hype, not enough substance. 🎤
There's a lot of "rah-rah" style training out there, big energy, big chanting, not a lot underneath it to connect to someone.

That's not what actually makes someone good at this job. Watch this one if you're tired of the noise.

Filmed at .
Up next: one of our own, coming soon. 🎯

09/07/2026

Episode 3 with Dr. Bobby Yanagawa is up.

This one's about targets, and why you can't count on your boss to set yours.

Dr. Yanagawa, Head Cardiac Surgeon at St. Michael's Hospital and Program Director of Cardiac Surgery at the University of Toronto, sits down with Everold to talk about why the people who succeed aren't waiting around for direction from above, they're setting their own goals and going after them.

Give this one a watch!

09/04/2026

Episode 2 with Dr. Bobby Yanagawa is up.

A heart surgeon and a car salesman don't have a lot in common on paper. But this conversation, we found the thing that actually does connect us, we both came to Canada as outsiders, and we both had to build our path.

We get into hard work, resilience, and staying optimistic even when things aren't easy.
Different careers, same story in a lot of ways. Give this one a watch!

“I’m not sure this is right for us.”That moment can make or break a client relationship.The instinct in sales is often t...
08/31/2026

“I’m not sure this is right for us.”
That moment can make or break a client relationship.

The instinct in sales is often to defend, persuade, or push harder. But transformational selling takes a different approach.

Instead of trying to overcome the objection, get curious.

Ask:
• What’s driving that concern?
• What would need to change?
• What matters most to you?

Pressure creates resistance. Curiosity creates conversation. When you understand the real concern, you can create the right solution.

From Transactional → Transformational.
Share this with a colleague in sales, leadership, or client development.

08/27/2026

I don't want any offers! That's something I tell my team all the time, and I mean it.

The word "offer" invites a negotiation before you've even started. So I don't say it. I bring a proposal, a real solution, built around the conversation we already had. Option A, B, or C, and I tell them straight up which one I recommend.

It sounds like a small thing. It's not. It changes the whole tone of the conversation.

08/25/2026

I want to deliver 30 cars this month. I say that to my team often, but the number by itself doesn't mean much.

What actually gets you there is the stuff behind the number, the vision, and the strategy.

Vision means asking why. Why does this goal matter, how will it change things for you? Strategy means figuring out how, the steps, the resources, the timeline.

I've led teams since I was 23, and this is the one thing I try to drill into every person I work with. A goal without a vision behind it is just a wish.

Address

Burlington, ON
L7L6A3

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 3pm

Telephone

(905) 580-9185

Website

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