21/03/2023
I'll be upfront from the start. My company, Northstar Motor Group, was one of the first Chery dealers in Australia in 2011. I kept the franchise for just under a year. The J1 and J11 models that were launched were a major dissapointment from the first car and our sales results were poor.
At the time, Chery priced their cars very competitively at $9,990 drive away for the J1 small hatch and $19,990 for the J11 SUV. It seemed right on the money, but quality is more critical to Aussie buyers than just the lowest price or so it seemed then.
So, twelve years later, the second incarnation of Chery has arrived in Australia. The Chery Omoda 5 is a much better-looking car than the first J series. It's been priced to the market at $32,190 drive away, but how will it be in quality? I only had the opportunity to drive it for four days, and it's always the first impression that counts.
https://thecarguy.com.au/driven-chery-omada-5/