11/08/2026
📰 We're making headlines!
We're excited to see TUFF Group Australia's acquisition of ECB featured by .
This marks an exciting new chapter, bringing together two trusted Australian brands (3 with Ultimate Bullbars), with a shared commitment to innovation, quality, and protecting Australian motorists.
By combining our expertise, we're strengthening our ability to deliver industry-leading vehicle protection products while continuing to manufacture right here in Australia.
The future is looking brighter than ever, and we can't wait to show you what's ahead.
TUFF Group Australia's acquisition of East Coast Bullbars has made industry news, with a recent article by
The move brings three trusted Australian manufacturers, TUFF Australia, East Coast Bullbars - ECB and Ultimate Bullbars under one family-owned group, with ECB adding 54 years of frontal-protection experience and a long-standing OE supply partnership with Hino.
What it means in practice:
→ 200 Australians employed in local manufacturing
→ Around 90 bullbars built every day across the group
→ Australian-made products, backed by greater capability and investment
→ Export momentum building across the US, PNG and New Zealand
For our clients, dealers and partners, nothing changes day to day, we still offer the same great products and same great service, all backed by a stronger group.
Read the full article on GoAutoNews Premium: https://premium.goauto.com.au/tuff-buys-ecb/