07/05/2026
The hustle culture crowd want you up at 3am.
Ice baths.
Raw liver.
12-hour days.
Peptides.
Rinse and repeat.
Hereās what 30 years of actually doing it taught me:
Hustle isnāt the problem.
Hustle without direction is.
At 25, I had 200 staff and over $10M in revenue.
Late 20s ā the ATO bankrupted me for nearly $250k.
At 40, I had another business doing over $5M.
At 43, I was deep in addiction, arrested, and in rehab.
Not because I couldnāt make money.
Because I was addicted to the momentum.
And thereās a very fine line between building something realā¦
and addiction dressed up as ambition.
From the inside, they feel exactly the same.
Late nights.
Early mornings.
Always chasing the next hit.
The next number.
The next bit of momentum.
If you havenāt got systems that work without you and people you can actually trustā¦
you donāt have a business.
Youāve built yourself a full-time job.
And the moment you stop⦠the whole thing slows down with you.
4 seats left.
Me and Gulliver Giles
May 29. Brisbane.
If youāre stuck in that cycle, DM me āHUSTLEā and Iāll tell you straight if this is the right room for you.