10/06/2013
The eMatterz Fast & Furious Extreme Car Park event brought together more private cars than any previous car show in the GCC.
The event which consisted of two main areas, the 'Extreme Car Park Car Show' and the 'Extreme Drift Zone', brought together car enthusiasts from across the UAE with many registrants driving in from other GCC countries.
Dubai Studio City was 'invaded' by over 1500 exhibitor cars converging on the 'Fast & Furious Extreme Car Park' event. The event, which was organized by eMatterz 'First for Movies' to coincide with the theatrical run of the FAST & FURIOUS 6 title here, was expected to bring in between 2 to 3 thousand people. However, by the end of the day, the venue saw nearly 6 thousand people spread throughout the environment that went far beyond any of our earlier expectations.
Julian Smith, Cord Newman and Alex Hill were absolute professionals that dealt with the last minute venue change and unfavorable weather conditions on the day impeccably well, ensuring that, though space was limited, the crowds were able to get a taste of what it takes to put together the car chase & drift scenes we all see in the movies.
Julian Smith, when asked about the tightness of the venue, said, "Listen, anyone can drift in a big space, it might be fun to look at, but it's not challenging for a professional. What eMatterz ended up delivering went far beyond my expectations and allowed me to show the difference between a professional driver and a regular car park drifter. Hats-off to the guys at eMatterz! Dubai is a great place full of great people and I'm always blown away by the enormity of its fantastic car culture."
The event was a collaborative effort by all of our partners, who each played a vital role in ensuring the first "Fast & Furious Extreme Car Park" event was a resounding success.
eMatterz would like to thank our principal sponsor Connection Chauffeur and the Dubai authorities; Dubai Civil Defense, Dubai Tourism & Commerce Marketing, Dubai Sports Council and our great new friends Ahmad Al Sharif, Khalil Al Ameeri and Masaoud Ali at the Emirates Motor Sports Federation for their enormous efforts and help which allowed us to take on this challenge. A special thanks to Major Expert / Hussein Mohd. Al Rahoomi - Director of Fire Department and Taher H. Taher from Dubai Civil Defence who were invaluable in ensuring everyone's safety and comfort at the event. Thanks to our friends Mohammad Al Falasi, Graham MacNamara and Ayman Mohamed Al Nunu from ProDrift Academy for their continued support and for helping to ensure that we had the right cars for the event. Many thanks to our other partners; Emiratism, Drift UAE; our amazing AV Partner Spectrum Entertainment, our official TV Partners Zee TV, Zee Cinema & ARY Digital and our official Radio Partners 104.8 Channel 4 FM & 107.8 Al Rabia FM.
We'd also like to thank our MC, the hilarious UAE based comedian, stand up comic and rising star Mohammad Pedram for doing a great job and keeping the crowds entertained throughout the event.
This event would not have been possible were it not for the unwavering support of Jamal Al Sharif, Chairman of Dubai Film & TV Commission and Managing Director of Dubai Studio City & Dubai Media City and his wonderful team at TECOM.
We'd also like to thank all of the wonderful volunteers who helped make the event run smoothly on the day. Your support is highly appreciated and our team would like to extend our gratitude to each and every one of you on a job well done.
A special thanks to Selim El Azar, Ahmad Golchin and the brilliant team at Gulf Film, the Middle East distributors of FAST & FURIOUS 6, for supporting this concept and helping us to turn this vision into a reality.
The car community across the GCC has expressed their excitement with this event, with eMatterz office receiving calls from car clubs and associations throughout the GCC asking when the next Fast & Furious Extreme Car Park event will happen, so they can be a part of it.
eMatterz 'First for Movies', the Events & Promotions department of eMatterz Productions, has lined up a long list of similar activities over the coming year. Stay tuned to eMatterz.com to find out more on how you or your company can join with us and play a part in bringing more positive change to this region's Film & Cinema industry.
