Smoking Kills. Please Drive Safely.

Smoking Kills. Please Drive Safely. The inspiration for our apparel designs are the sights and sounds of motor racing - Formula One, Le Mans, WRC - from the 1970s to 2000s.

Tobacco company sponsorship produced some of the most iconic liveries ever to grace competition automobiles.

“Following a successful start to life for the flagship London location, which has welcomed more than 8,000 fans each wee...
11/05/2023

“Following a successful start to life for the flagship London location, which has welcomed more than 8,000 fans each week since opening late last year, Boston Seaport will be first to bring the concept – which combines best-in-class food and drinks offerings with cutting-edge sim racing equipment – across the Atlantic.

It is set to be the first of many venues in the US, as part of a plan to establish more than 20 permanent locations in America over the next five years.”

When Cars were dangerous and ci******es were “safe”. Check out our tributes to iconic motorsport
13/04/2023

When Cars were dangerous and ci******es were “safe”. Check out our tributes to iconic motorsport

The good people recently put together this montage of to***co company liveries from the smoky but iconic period of moto...
19/02/2023

The good people recently put together this montage of to***co company liveries from the smoky but iconic period of motor racing. Do you agree with their ranking? Share your thoughts below and we will choose one winner to receive a free T-shirt of their choice from our collection. Contest ends at midnight ET on Sun Feb 26 - when the pre-season testing at Bahrain concludes.

in 2006 signed for and began his journey
24/11/2022

in 2006
signed for and began his journey

Some wholesome content. And
17/11/2022

Some wholesome content. And

21 years ago Lewis Hamilton (pic), 16, entered a Super-A Karting World Championship race at Kerpen, owned by Michael S...
27/10/2022

21 years ago Lewis Hamilton (pic), 16, entered a Super-A Karting World Championship race at Kerpen, owned by Michael Schumacher, 32, who also raced in it & said afterwards: “He’s a quality driver; if he keeps this up he’ll reach ; he has the right racing mentality.”

Congratulations to for a dominant season. Far and away the best performing car and driver in the 2022 season.
09/10/2022

Congratulations to for a dominant season. Far and away the best performing car and driver in the 2022 season.

Could this be a more period correct pic?
22/09/2022

Could this be a more period correct pic?

in 1992 Ayrton Senna won his last race in a Honda powered McLaren at Monza. You can easily recognize the third place f...
13/09/2022

in 1992 Ayrton Senna won his last race in a Honda powered McLaren at Monza. You can easily recognize the third place finisher on his left. How about the second place driver? very own finished well ahead of that day to join a pretty special podium.

Ayrton Senna’s McLaren MP4/5B en route to victory at Monza in ’90. The MP4/5B had a naturally aspirated 3.5-litre 72° ...
10/09/2022

Ayrton Senna’s McLaren MP4/5B en route to victory at Monza in ’90. The MP4/5B had a naturally aspirated 3.5-litre 72° V10, 690bhp & a 6-speed manual ’box and weighed 500 kg. Senna started in P1, led the whole race and took fastest lap.

End of an era. Amazing to think how many fans today are too young to remember what a force was when he arrived with the...
28/07/2022

End of an era. Amazing to think how many fans today are too young to remember what a force was when he arrived with the Toro Rossi team in 2007 and esp with that first win at Monza in 2008. Those four titles from 2010-14…we were all sure that he was going to match his idol, and that the German anthem would dominate the podium ceremony again. is so skilled at supporting because before Max there was Seb. will be poorer for no longer having him on the tour. A star, a champion, and a great member of our planet. Thank you, Seb

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