06/12/2026
to 1993 at Don Hattan Dealerships—our 44th year in business ❄️
During a stretch of brutally cold weather, business was slow… so Jim Hattan came up with a bold( and very old-school😉) idea. He left the sprinkler system running overnight, freezing the entire lot.
The next morning, the dealership was covered in ice and it became a marketing moment no one forgot with messaging like “We’re freezing out the competition” and “Our prices are lower than the temperature.”
Believe it or not, it worked. People were talking, stopping by, and the lot was anything but ignored. It’s a funny reminder of how marketing used to look—and how far things have come since then.🤣
