SONAX USA

SONAX USA Premium car care by Europe's leading brand.
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SONAX is an innovative manufacturer of premium car care products for optimum maintenance, protection and rejuvenation of vehicles.

07/20/2026

The future of detailing isn’t built with products alone… it’s built by investing in the next generation.

At SONAX, we don’t just create premium car care products—we believe in building stronger communities, creating opportunities, and inspiring the young people who will one day lead our industry.

Today wasn’t simply about teaching kids how to polish paint or introducing them to professional detailing. It was about showing them that hard work, education, and passion can open doors to a brighter future.

And what better way to enjoy that journey than with a handcrafted popsicle from Joy on the Stick?

There’s something special about seeing a child with a polishing tool in one hand and a delicious popsicle in the other. It’s the perfect reminder that learning should be exciting, memorable, and fun. While they enjoyed the sweet taste of a handcrafted treat from Joy on the Stick, they were also experiencing the sweet reward of learning a new skill that could inspire a lifelong passion.

A heartfelt thank you to Joy on the Stick for helping make this event so memorable. Their handcrafted popsicles brought smiles, laughter, and joy to every child while reinforcing that the best community events bring people together through both education and unforgettable experiences.

This is what happens when companies invest in people instead of just products.

SONAX is proving that it’s not just about making vehicles shine—it’s about helping young people discover confidence, purpose, and possibility. And when community-minded businesses like Joy on the Stick come alongside that mission, the impact becomes even greater.

Because the greatest investment any company can make isn’t in advertising… it’s in the next generation.

Today, these kids enjoyed a sweet popsicle. Tomorrow, they may become professional detailers, business owners, entrepreneurs, mentors, and leaders who inspire the generation after them.

That’s how communities grow. That’s how industries evolve. And that’s the kind of legacy worth building.

07/04/2026

Happy Independence Day from everyone at SONAX USA!
As America celebrates its 250th anniversary, we honor the freedom, independence, and patriotism that have shaped our nation. We’ll be closed on Friday, July 3, so our team can enjoy the holiday with family and friends.
Wishing our customers, partners, and fellow enthusiasts a safe, meaningful, and memorable Independence Day weekend filled with pride and gratitude.

06/21/2026

What an incredible weekend at Detail Fest! As this amazing event comes to an end, we want to thank everyone who attended, shared knowledge, connected with fellow professionals, and helped make this event a huge success.

A special thank you to the Petersen Automotive Museum for their continued support and for providing an incredible venue that brings together some of the best professionals, manufacturers, distributors, and enthusiasts in the detailing industry. Events like these are what help move our industry forward through education, networking, and innovation.

We’re also proud to recognize some of the industry leaders featured in this video: Chris and Rob from SONAX, along with Willie from AutoGeek. Their commitment to education, product development, and supporting the detailing community continues to make a positive impact on professionals across the country.

We’re excited to announce a major milestone as well—the launch of our wholesale distribution program. Through our partnership with SONAX and our growing distribution network, we’re creating opportunities for detailers, retailers, and entrepreneurs to carry premium detailing products and leading brands within the industry.

If you’re a distributor, detail shop owner, or someone looking to become a distributor, now is the perfect time to connect with us. We’re building something special and creating opportunities for businesses that want to grow with the industry’s top brands.

The future is bright, and this is only the beginning. Thank you again to everyone who helped make Detail Fest such a memorable event. We look forward to seeing you at the next one!

ProfessionalDetailing DetailingIndustry KnowledgeIsPower AutoDetailing DistributorOpportunity SONAXUSA

06/15/2026

If you are in LA area or coming to Detail Fest, and you are a mobile detailer bring your rigs and show off the setup! Make sure to pre register to enter at Petersen event page. David will select a pre-registered mobile unit for a chance to win! International Detailing Association

The next era of Detail Fest is officially here as we bring the legendary event to Los Angeles on Saturday, June 20, 2026...
06/09/2026

The next era of Detail Fest is officially here as we bring the legendary event to Los Angeles on Saturday, June 20, 2026, from 10:00 AM to 3:00 PM.

Hosted at the iconic Petersen Automotive Museum in partnership with SONAX USA, attendees will experience a premier automotive detailing experience packed with top industry builders, cutting-edge product demos, and incredible car displays.

This monumental event is made possible thanks to our incredible Gold Sponsors: Dr. ColorChip Automotive Paint Chip Repair, FLEX Power Tools - North America, Lake Country Manufacturing, and Wolfgang Car Care. We are also thrilled to have the support of industry favorites driving the community forward, including Griot's Garage, Grit Gaurd, Gtechniq North America, iK Sprayers, Lilly Brush, Wolfsteins PRO Series - RaggTopp, and Solution Finish.

Space is limited, so grab your spot today! You can secure your tickets and register now through the Petersen Automotive Museum Event Page and find full information at the Official Detail Fest Website (LINK IN BIO) We will see you in LA!

Comment your favorite Detail Fest memory 👇👇

06/09/2026

Think you have what it takes? Show off your best work at one of the most iconic spots for car lovers!

🚨CAR SHOW REGISTRATION IS OPEN: Click the LINK IN BIO right now to lock in your spot! (Display vehicle ticket includes parking AND museum entry)

Highlighting the incredible SONAX x Petersen Automotive Museum partnership as we celebrate 25 years of Autogeek. We are bringing world-class vehicle preservation standards straight to Detail Fest.

Don’t miss out! See you June 20th at the .

| Car detailing, LA Events, Car Culture, Car Events, Auto Detailing, Automotive Preservation, Paint Correction

Good luck to  during the Wienie 500 🌭🏁🔥We were proud to help get the Wienermobiles race-ready using SONAX products! Even...
05/22/2026

Good luck to during the Wienie 500 🌭🏁🔥

We were proud to help get the Wienermobiles race-ready using SONAX products! Even the fastest hot dogs in America deserve a proper, speedy clean before Carb Day action at IMS.

Shiny, clean, and ready to roll… which wienie do you think will come out on top? 👀💨

Let’s race! 🌭🏆

OscarMayer RaceDay

05/17/2026

Prepping for the Wienie 500 🌭🧼 The Oscar Mayer Wienermobile has never looked faster.

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Westfield, IN

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