08/20/2026
Cruz Pedregon to Debut New Snap-on® ‘Own It’ Funny Car Paint Scheme at Brainerd
Patriotic livery puts Snap-on’s franchise opportunity front and center at the NHRA Brainerd Nationals
Cruz Pedregon Racing will debut its new Snap-on® ‘Own It’ Dodge® Hellcat® Funny Car at the NHRA Brainerd Nationals, unveiling a red, white, and blue design that commemorates America’s 250th anniversary and puts the Snap-on franchise opportunity front and center.
The new livery wraps the car in a stars-and-stripes treatment, anchored by the prominent ‘Own It’ mark. The message speaks directly to entrepreneurs who want the independence of owning a Snap-on business, backed by products, training, support, and brand recognition.
Cruz Pedregon, two-time Funny Car World Champion, says:
“Brainerd marks the stretch run for us, with eight races left in the season. We’ve had our ups and downs this year, but the needle is pointing up. The car has great speed, and the team is in a much better place now. We’ve had three-quarters of the year to work through the rough races and get the growing pains out of our system. We’re feeling well prepared to be in the thick of the fight.”
Brainerd is a natural setting for the debut. The event attracts one of the season’s most dedicated fan bases, a memorable camping atmosphere, and a strong hospitality environment for Snap-on franchisees and customers.
Cruz also recently joined Snap-on franchisees and associates at the Snap-on Franchisee Conference in Washington, D.C., marking his first time attending since 2018, as the Brainerd race has traditionally fallen on the same weekend.
“It was great to see all the franchisees and Snap-on associates together in one place. With the 250th celebration and all the elements that went into it, everything tied together. It was a great experience, and we were really proud to be a part of it.”
At Brainerd, fans will get their first look at the ‘Own It’ car in competition as Pedregon and the team begin their eight-race stretch run.
Nitro Franchisee Spotlight
The ‘Own It’ car features Nitro Franchisee Tom Sherman’s name on the side of Cruz’s Funny Car.
Tom joined Snap-on one week after graduating from high school in 1988. He started his Snap-on career in the warehouse before becoming a franchisee. He has served the Rogers, Minnesota area for more than 35 years and enjoys working with makers and fixers in dealerships and independent shops.
This weekend, Tom will welcome several customers to experience the full-throttle excitement of Funny Car racing.