We carry parts and accessories from mostly every brand in the market. Contact us for your automotive needs. WE EXPORT PARTS AND ACCESSORIES WORLDWIDE.
The Roco4x4 / Roco Performance staff is fully trained to guide you to choose the best product available for your vehicle. Our e-commerce is based around the most popular local and international applications and we update it on a daily basis however if you don’t find what you are looking for please don’t hesitate to contact us if you have any questions.
Locked, loaded, and ready for hunting season. 🦌🦆DECKED Piecekeepers keep your pieces safe and sound. The tidiest truck bed program on the planet.
12/04/2022
The DECKED Tool Box is the first time any company has brought the crossbody toolbox into the 21st century. Designed with modern technology and available with an optional telescoping ladder to improve accessibility.
It's time to ditch the diamond plate.
Available at Roco 4x4
12/02/2022
The Roco4x4 team strives to make sure that your experience as a 4wd owner is unsurpassable.
That you are able to enjoy your Jeep or truck to the fullest safely and responsibly. By sponsoring events around the globe our vision is to keep this sport alive so that our kids will be able to experience the thrill of being behind the wheel of a 4wd and overcoming challenging trails and visiting pristine destinations.
You are the reason our doors open every day. Customers that have believed in us since our first day in business. Friends were our first customers and it created a tradition that to this day we can still call every single one of our customers our friends. This made it clear that we have an opportunity to run an organization that more than a business is closer to one big family. Our focus will never be on profits, it will be in assisting those who reach out to us to build the 4wd vehicle that they have always dreamed of! Our business has been blessed with this vision, it is not something we chose to happen, but we cherish it every day. Thank you for being a part of our journey.
March 2023 DM if you want to participate in the 2023 RAW
11/27/2022
We take our hobbies seriously... you should too.
How do you or would you use your DECKED system? Comment below!
Build out your truck today at Roco 4x4
11/25/2022
Gladiators historically were born to train and win. This one will not disappoint, carefully curated upgrades to provide the best ride quality, reliable off-road capabilities, storage solutions and accessibility. Keys are waiting for you at
link in Bio
11/24/2022
Happy thanksgiving 🍁 Our very best wishes to an even better future filled with more adventures 🍁
11/20/2022
Gearing up for the weekend or cleaning up before the week has never been easier. The DECKED Drawers are fully weatherproof and can be organized in any fashion, whether you use them for work or play.
Get yours today at Roco 4x4
11/16/2022
We don't care who you root for but with DECKED you can win every tailgate. Get the best in class tailgating essentials from us.
11/13/2022
Nombres de los obstáculos:
La Embrujada
La Lapida
Criptonita del rubisin
Entre otros sobre nombres de la ruta.
11/13/2022
Keep your gear secure from weather, thieves, and just about anything. Get yourself a DECKED Drawer System to take your truck bed from a 10 to an 11.
11/11/2022
“Honor to the soldier and sailor everywhere, who bravely bears his country’s cause. Honor, also, to the citizen who cares for his brother in the field and serves, as he best can, the same cause.” - ABRAHAM LINCOLN
11/06/2022
GUIDE RIGS 🛻: John Irwin
On why John chose DECKED: "The old truck box doesn’t even come close! The organization and the number of things you can carry are unbelievable. I think we all know how valuable our outdoor gear and tools can get. Your ability to protect those valuables is super important to me."
Full Flylords feature--> https://bit.ly/3F3wAMO
Photos: Jerms1977 for Team Flylords
11/02/2022
“Last winter, there was a 3 foot snowpack on the truck but everything stayed dry. I run a 600 pound toolbox on the top. Thanks DECKED!”
-Steven “Gator” H., Washington State
Come check out DECKED at Roco 4x4 today!
10/30/2022
DECKED has over 11,000 verified reviews online and an average rating of 4.8/5 stars. They must be doing something right.
Come upgrade your truck at Roco 4x4 or call us at +13053926808 to learn more about the system.
10/26/2022
Mondays suck, but your truck bed shouldn’t.
Here’s how real DECKED customers keep their tools organized and secure to outwork the workweek🔨
10/23/2022
🚨 If you're looking for the final upgrade or the first upgrade to your truck. DECKED is a great option. With lockable drawers and limitless options for organization, the Drawer System is a knockout option. 🚨
We carry them here at Roco 4x4 and would be happy to answer any questions about the products you might have.
10/19/2022
Off-road or on the job, DECKED Drawers make truck organization easy, stop sticky hands from getting your gear, and protect it all from mother nature's worst.
Come on in to Roco 4x4 or call +13053926808 to learn more about how your work or weekend life can be made easier with DECKED.
10/16/2022
Stack 2,000 lbs of big, heavy stuff on top of the deck--your expensive tools and gear roll out underneath smooth as butter.
Check out a Drawer System today -->, ,
10/09/2022
Paying attention to Payload💪
You bought your truck to haul heavy things. That’s why DECKED engineered their Drawer Systems to handle a literal ton of cargo evenly distributed on top, without impacting the butter smooth action of the drawers.
Get yours at Roco 4x4
10/05/2022
Your work truck’s tool organization falls into one of three categories:
1) find it in under 5 minutes
2) find it in under 1 minute
3) find it in under 30 seconds while blindfolded
If you fall under #1 or #2, come into Roco 4x4 to get yourself a DECKED Drawer System to get to #3.
10/03/2022
Remembering Toyota full build with head unit and speakers obviously the best winch brand and we couldn’t built a toyota without adding and wheels
10/02/2022
No more crawling into the bed of your truck searching for tools and gear. Your stuff slides right out to you with the DECKED Drawer System.
Save your back, stop by Roco 4x4, and get DECKED out.
09/28/2022
The DECKED Drawer System, Tool Box, and CargoGlide will organize everything you need, from power tools to golf clubs—and eliminate the need to climb into your truck bed ever again.
Come on down to Roco 4x4 for more info on DECKED.
09/28/2022
Raptor vrs Wildtrack
09/24/2022
Just in! 🚨 Toyota Tundra Crew Max (2022-current) Slimline II Roof Rack Kit.
A roof rack is an invaluable cargo-carrying tool for anyone serious about adventure. This lightweight, modular roof rack is designed specifically for the Toyota Tundra Crew Max.
You won't find a better truck bed storage system. Pair it with the DECKED Battle Mat to keep your payload in place, well that's just the dream.
09/18/2022
Hunting Season Is Around The Corner. The DECKED Drawer System And The Piecekeeper Accessory Are Sure To Help You Stay Dialed This Fall. 100% American Made, Available At Roco 4x4. Find Us At , , .
09/16/2022
Si están en España los invito a seguir nuestra cuenta .es
Para enterarte de todo lo nuevo en Madrid.
09/14/2022
No matter if you use your truck to fish, hunt, work, or play, the DECKED Drawer system can accommodate your lifestyle. The secure organization options are limitless and the time saved is priceless.
09/11/2022
Loose gear rattling around in your truck is like going commando in jean shorts. End the junk show with DECKED truck bed storage.
Stop by Roco 4x4 to upgrade your truck today.
09/10/2022
Built on Purpose
09/09/2022
Se vienen buenas cosas con nuestros amigos de
09/07/2022
Always be ready to go with DECKED truck bed storage.
Come on by Roco 4x4 and upgrade your truck with the DECKED Drawer System today.
09/05/2022
“Find something you love to do, and you'll never have to work a day in your life” - Harvey Mackay
Happy Labor Day! 🇺🇸
In observance of this holiday, our offices will be closed Monday September 5th. Returning to normal hours the next day.
09/04/2022
Five stars all day long. ⭐️⭐️⭐️⭐️⭐️
Don't just take it from us. With over 10,000 verified reviews with an average of 4.8 out of 5 stars, DECKED customers agree the Drawer System is built for the job site.
Shop the best truck bed storage systems from DECKED at Roco 4x4 today.
09/02/2022
Beautiful day! Happy long Weekend.
08/31/2022
Upgrade your camping rig with a set of DECKED Drawers. Finally, every piece of gear will have its place, and all just a drawer pull away.
Get started! Stop by Roco 4x4 and ask about DECKED today!
08/28/2022
If you've had gear fly out the back of your truck on the highway, raise your hand. Never let that happen to you again with the DECKED Drawer System.
Check it out today at Roco 4x4
08/24/2022
Work or play, DECKED Drawers are highly customizable. Give us a call +13053926808 today to learn more about how DECKED Drawers transform your truck.
Be the first to know and let us send you an email when Roco 4x4 posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
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Hunting Season Is Around The Corner. The DECKED Drawer System And The Piecekeeper Accessory Are Sure To Help You Stay Dialed This Fall. 100% American Made, Available At Roco 4x4. Find Us At , , .
“Find something you love to do, and you'll never have to work a day in your life” - Harvey Mackay
Happy Labor Day! 🇺🇸
In observance of this holiday, our offices will be closed Monday September 5th. Returning to normal hours the next day.
Welcome to paradise
Our new location in Madrid, Spain.
#roco4x4 #madrid #rocoperformance #rocoadventures
Merry Christmas! From the #ROCO4X4 Team
#OldManEmu Suspension brings improved on-road dynamics without sacrificing its off-road capability.
ARB 4x4 Accessories's world-renowned engineers have brought all of their experience and expertise to develop complete suspension solutions for most applications world wide! From Hilux, to Jeep to Bronco we got you covered!
Are you local? We c's world-renowned engineers have brought all of their experience and expertise to develop complete suspension solutions for most applications worldwide! From Hilux, to Jeep to Bronco we got you covered!
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Visit our website www.roco4x4.com
Contact us for more details 📲https://bit.ly/2XFJzgy
Join our mailing list 📨http://eepurl.com/hmSmQ1
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#ROCO4X4 #MIAMI #HONDURAS #VENEZUELA #ESPAÑA #OFFROAD #CUSTOMBUILDS #RC #JEEP
Its never been easier to roam! Enjoy a worry free trip when geared up with Front Runner Outfitters. Check out their set up during the 2021 #semashow
Did you know we offer a pay over time option on our site?
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Visit our website www.roco4x4.com
Contact us for more details 📲https://bit.ly/2XFJzgy
Join our mailing list 📨http://eepurl.com/hmSmQ1
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#ROCO4X4 #MIAMI #HONDURAS #VENEZUELA #ESPAÑA #OFFROAD #CUSTOMBUILDS #RC #JEEP #FrontRunner
This year Electric Vehicles made a huge impact at the SEMA show. The Boring Company unveiled their underground Teslas transporting thousands of #semashow attendees from the new West hall to the South hall. But also the EV section was packed with fully electric customized vehicles. Our favorite was the FJ40!
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Visit our website www.roco4x4.com
Contact us for more details 📲https://bit.ly/2XFJzgy
Join our mailing list 📨http://eepurl.com/hmSmQ1
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#ROCO4X4 #MIAMI #HONDURAS #VENEZUELA #ESPAÑA #OFFROAD #CUSTOMBUILDS #RC #JEEP
#SEMA2021 highlights not only industry trends, but also features iconic builders. We are pausing our regular off road posts to highlight the iconic @chipfooseofficial
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Visit our website www.roco4x4.com
Contact us for more details 📲https://bit.ly/2XFJzgy
Join our mailing list 📨http://eepurl.com/hmSmQ1
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#ROCO4X4 #MIAMI #HONDURAS #VENEZUELA #ESPAÑA #OFFROAD #CUSTOMBUILDS #RC #JEEP
Our flag does not fly because the wind moves it… it flies with the last breath of each soldier who died protecting it.
-unknown
#roco4x4 #veteransday
Our pumpkin on wheels showed up just in time for #Halloween. We are super impressed with the full size #Bronco Did you get a chance to drive one yet?
Happy Columbus Day! 🇺🇸
Final shakedowns for this rig as we get ready for #RAW2021 Hundreds of on road and off road miles lie ahead for this 27 year old #YJ Sound on for some V8 music #lspower #roco4x4 #roco4x4adventure #builtnotbought #tudoloresverme
Labor Day pays tribute to the contributions and achievements of American workers. Small business create 66% of new jobs according to the US Small Business Administration. Roco4x4 will be closed this Monday, Sept. 6th, to honor the hard work of our staff and the passion they bring to the shop every day.
We thank you for your business, we'll be back in the shop Tuesday, Sept 7th at 9am 🤙🧰👨🔧👩🔧
Labor Day pays tribute to the contributions and achievements of American workers. Small businesses create 66% of new jobs according to the US Small Business Administration. Roco4x4 will be closed this Monday, Sept. 6th, to honor the hard work of our staff and the passion they bring to the shop every day.
We thank you for your business, we'll be back in the shop Tuesday, Sept 7th at 9am 🤙🧰👨🔧👩🔧
En @granjadelia listos para salir a #laesperanzaintibuca con los @suzukihn #jimnys
#roco4x4 #suzuki #conociendohonduras @pilotoymaquina #onlythebestalwaysatroco4x4
Los Reyes Del Rio Challenge.
#roco4x4 #honduras #bfgoodrich #fox #tj #riopiedras #jeep #warn
Testing La Bruja…. #theblairwitchproject #labruja #roco4x4 #competenciadelrio
En Honduras 🇭🇳 off-roading con @automallhn y uds adonde van este fin de semana?
#fj #roco4x4 #toyota #charneleando #honduras #lasuiza #oldmanemu #ome #arbhonduras
😎 #hemi #jeep #laisladelencanto
PRE-ORDER NOW!
As the first sport-utility vehicle from the #FordMotorCompany, the #Bronco has become an icon of off-road history. In 1965, race car builder Bill Stoppe assembled a team of first-generation Broncos for long-distance off-road competition. Inside and out, the scale #Axial model realism is unprecedented — sure to impress the most devoted Ford fans.
Happy 4th of July! 🇺🇸
At #ROCO4X4 we want to share a little bit of swag with all of you!
USE CODE: FREEDOM on your online purchases this July 4th & get a free swag pack with every purchase.
🗓 HOLIDAY CLOSING this Monday July 5th. We’ll be back to normal hours, the following day.
* Valid only July 4th, 2021 for purchases of $200 and up.
Some people are born gearheads and others are infected with this extremely contagious lifestyle. Back in the early 2000’s Ricardo Olavarrieta joined a few avid offroaders in Miami, FL and started to experience first hand the adrenaline of driving a 4wd vehicle. With this came an opportunity to learn about accessories, parts and repairs. Unfortunately him and his group the “Miami Crawlers” had no reputable shop nearby to take their vehicles for upgrades and repairs. At this moment Rick decides that he would abandon his carreer as a Computer Engineer and start his own shop and call it Roco4x4 - which stands for Ricardo Olavarrieta Company.
It was a risky decision since at that moment the market in Miami for 4WD vehicles wasn’t very large but Rick had the vision of the future growth that the market is today.
During the Great Recession of 2008 the business slowed down significantly, and it forced the business to look for opportunities. This is where Rebeca Olavarrieta (Rick’s sister) comes in. At this moment Rebeca was focused on gaining experience in the racing world, competing at local auto-x events and 1/4 mile racing. It only took one camping trip for Rebeca to realize that the off-road niche of the automotive enthusiasts resonated more with her personality and lifestyle. She sold her 1999 Mustang Cobra and joined her brother in the shop. Her main responsibility was to expand the international trade of accessories and OEM parts. It was a transition that changed Rebeca’s life and the future of the business. Specially because one day in late 2010 her future husband would walk in through the doors of the business.
Carlos Flores is the third partner at Roco4x4 and is originally from San Pedro Sula, Honduras. Flores' family had been involved in the automotive industry back in Honduras for many years. His grandfather created Valentin Flores y Cia, the exclusive importer for Toyota vehicles into Honduras. After the unfortunate passing of his father, Flores spent most of his time in the back roads with his uncle Guillermo Hepburn off-roading in early generation Jeeps. Flores was originally a customer of Roco4x4, and after many business transactions and business plans written in paper napkins he officially joined the team in 2011. His creativity, photography background and business acumen was the perfect match for the team. His focus became expanding the Roco4x4 brand globally via social media, print advertising and event planning.
Today Roco4x4 is recognized by offroaders around the globe as must stop when they are visiting Miami. The location is more than just a shop. The store is a playground where visitors can have interactive experiencies with working displays of Air Lockers, Lights, hi performance filters, batteries, wheels, tires and more. The staff is more than sales persons, they are highly trained professionals that keep up with the lastest trends in the market to understand what is the best option for the end-user depending on the vehicle and terrain that it would be driven on. More that sales staff, we run a counseling staff, we are here to help more than anything else.
The Roco4x4 team strives to make sure that your experience as a 4wd owner is unsurpassable. That you are able to enjoy your Jeep or truck to the fullest safely and responsibly. By sponsoring events around the globe our vision is to keep this sport alive so that our kids will be able to experience the thrill of being behind the wheel of a 4wd and overcoming challenging trails and visiting pristine destinations.
You are the reason our doors open every day. Customers that have believed in us since our first day in business. Friends were our first customers and it created a tradition that to this day we can still call every single one of our customers our friends. This made it clear that we have an opportunity to run an organization that more than a business is closer to one big family. Our focus will never be on profits, it will be in assisting those who reach out to us to build the 4wd vehicle that they have always dreamed of! Our business has been blessed with this vision, it is not something we chose to happen, but we cherish it every day. Thank you for being a part of our journey.
So grateful to have such amazing partners in the SHADEBRIGADE! We can’t wait to work with all of you next year! 🙌 BFGoodrich Tires WARN Raceline Wheels ARTEC Industries CMM Offroad Rock Krawler Suspension sPOD Synergy Manufacturing Fab Fours Bumpers Magnaflow Rebel Off Road FACTOR 55 Rugged Radios Racing Optics Spicer Parts Radflo Shocks PSC Motorsports Roco 4x4 DJ FLIP
We are so excited to have pulled together our 10th ShadeBrigade Jeep Beach TiKi Party!!! Thank you to all of the sponsors and the many attendees that make this amazing $25,000.00 donation to the Jeep Beach Charities possible. We can't wait to see you all next year!!!
BFGoodrich Tires - SpiderWebShade - Raceline Wheels - Rock Krawler Suspension - CMM Offroad - WARN - Racing Optics - ARTEC Industries - Spicer Parts - Synergy Manufacturing - Rugged Radios - Rebel Off Road - FACTOR 55 - Magnaflow - sPOD - Fab Fours Bumpers - Radflo Shocks - PSC Motorsports - Roco 4x4 - DJ FLIP - Hard Rock Hotel Daytona Beach
Como vamos a dejar por fuera los hermanos Salvadoreños que viajaron más de 10 horas para poder estar en esta fiesta del automovilismo.
Gracias por apoyar el resurgimiento del 4x4 en Honduras y esperamos pronto estar en tierras salvadoreñas acompañándolos en una fecha del campeonato nacional.
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Motul Honduras Equipos Industriales - Grupo Equinsa Club 4x4 Honduras Roco 4x4
Asociación Hondureña de 4x4 Jeep Club HN trailrated_hn
We had such a great time at , with thousands of Jeeps on the streets, good friends, and such a nice atmosphere. If you missed it check this video and enjoy a quick recap with our President John Laub
Thank you all for watching this video and stay tuned for more!
Thanks to our friends:
Roco 4x4 SpiderWebShade FOX Jeep
Come check out the Alpine booth (E1) and Roco 4x4 at 🌴
Next up with our Area Title Sponsors, we’ve got the Off-Road Obstacle Course, sponsored by Roco 4x4!
March 4th-6th 2022
Location: The F.I.R.M.
Starke, FL
Felicidades a Rebeca Olavarrieta, Presidenta de Roco 4x4 por ser seleccionada como miembro destacado de SEMA Businesswomen's Network (SBN)
Rebeca ha tenido la suerte de conocer a varias Mujeres destacadas en la industria del automovilismo y cree que los retos en la industria del automóvil para ellas, son similares a los que tienen las mujeres en otros campos. A lo largo de su carrera, ha reconfirmado que el género no es una limitante para afrontar los retos como oportunidades.
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The SEMA Show
Rebeca Olavarrieta, president of Roco 4x4, is the newest SEMA Businesswomen's Network (SBN) spotlight member.
Rebeca feels challenges for women in the automotive industry are similar to challenges that women in other fields have, but she has been fortunate to meet her share of Wonder Women of the automotive industry – many whom she’s worked with on various exciting projects. During her career, she’s learned to approach challenges as opportunities where she can demonstrate that gender is not a limitation.
Read more about Rebeca in this week’s issue of SEMA eNews.
EN VIVO desde La experiencia Overland en el The SEMA Show , la mayor colección de productos para los amantes del overlanding.
Gracias al patrocinio de:
Good Performance Parts Honduras
Roco 4x4
We had so much fun at Jeep Beach with the ShadeBrigade this year and we can’t wait to release the full video. In the meantime here is a little teaser, were you there???
SpiderWebShade BFGoodrich Tires WARN CMM Offroad FACTOR 55 Raceline Wheels Rock Krawler Suspension Radflo Shocks ARTEC Industries sPOD Spicer Parts PSC Motorsports Crawlher Rock Slide Engineering ICON Vehicle Dynamics AeroLidz Rebel Off Road Ultimate9 Roco 4x4 DJ FLIP
🔥 Use code MERICA to save big all summer!!!
Hi people of Roco 4x4. From 19 to 25 September the transilvania trophy in Romania will take place. This year for shure the hardest extreme Off-road competition in Europe.
What about a visit?
Alpine has joined forces with Roco 4x4 for Jeep Beach 2021 🏝
Stop by Booth E4 at Daytona International Speedway and experience for yourself! 🔊
Thanks for hooking me up with the Team garage hack trans and quick shipping to Canada, now onto the build..
The Dana-equipped Roco 4x4 JL build has been selected in the top 5 for Battle of the Builders! https://bit.ly/3mW8JlR
