Bill Marsh Auto

Bill Marsh Auto We strive to create memorable experiences... every customer, every day. took ownership of a struggling Buick dealership in Traverse City, Michigan. about them.
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Bill Marsh Automotive Group is a family-run business that started in 1982 when Bill Marsh, Sr. Within a year it became the top-performing dealership in the region. Since that time, the company has grown to represent eight new vehicle manufacturers, a multi-location used vehicle dealership, three Byrider dealerships, Brake & Alignment Plus+, Bill Marsh Body & Paint, and Thrifty Car Rental. The auto

group is headquartered in Traverse City with locations in Kalkaska, Ga***rd, Saginaw, and Grand Rapids. A simple yet impactful mantra of Bill Marsh, Sr. was, "Remember, we're not in the car business... we're in the people business." The companyโ€™s success is ultimately driven by the value it creates for people. Customers can take the wheel of their car buying experience with negotiation-free, customizable shopping at Bill Marsh. Today, Bill Jr., Jamie, and Mike Marsh operate the company with the intent to make Bill Marsh Auto Group the standard in the region for top customer satisfaction, employee loyalty, and community involvement.

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All posts to this page are subject to review by Bill Marsh staff. All comments must be suitable for all audiences. Any comment considered inappropriate will be removed from the page. This includes vulgar or inappropriate language and overly offensive or aggressive posts in regard to the company, its customers, or employees. Please respect the privacy of our employees by refraining from posting any identifying information (name, affiliations, etc.) Bill Marsh staff reserves the right to ban users from the page for violating our policy.

02/01/2024

If you own a Jeep, you have to customize it, right? ๐Ÿ˜Ž

Give us a ring at 231-941-4141 or pay us a visit and let's build the Jeep of your dreams!

"Zero" has a nice ring to it, doesn't it? ๐Ÿ˜ Don't miss your chance to get 0% financing on a 2024 Ford Edge at Bill Marsh...
01/30/2024

"Zero" has a nice ring to it, doesn't it? ๐Ÿ˜ Don't miss your chance to get 0% financing on a 2024 Ford Edge at Bill Marsh Kalkaska and Ga***rd!

Don't miss your chance to get 0% financing on a brand-new Ford Edge! โฐ

Shop ๐Ÿ‘‰ https://ow.ly/uwtz50QvVpv

Big anniversary week! Weโ€™re celebrating the work-a-versaries of:๐Ÿ”น Melissa S. ๐Ÿ”น Sheila H. ๐Ÿ”น Bo M. ๐Ÿ”น Dalton R. ๐Ÿ”น Joe H. ๐Ÿ”น ...
01/29/2024

Big anniversary week! Weโ€™re celebrating the work-a-versaries of:

๐Ÿ”น Melissa S.
๐Ÿ”น Sheila H.
๐Ÿ”น Bo M.
๐Ÿ”น Dalton R.
๐Ÿ”น Joe H.
๐Ÿ”น Mark S.
๐Ÿ”น Brendan M.
๐Ÿ”น James B.
๐Ÿ”น Cade J.
๐Ÿ”น Bruce M.
๐Ÿ”น Chris N.
๐Ÿ”น Collin S.
๐Ÿ”น David R.
๐Ÿ”น Ryan R.
๐Ÿ”น Jason M.
๐Ÿ”น Michael R.
๐Ÿ”น William W.

We're grateful to have you on the team!

01/27/2024

While saying goodbye to your old car may not feel so โ€œfetch,โ€ our used car sales team is here to help you find your perfect set of wheels (and provide emotional support if needed ๐Ÿ˜‰).

Shop our huge selection of pre-owned cars, trucks, and SUVs ๐Ÿ‘‰ https://ow.ly/PZkF50Qv7XN

Interested in selling your car without the hassle? ๐Ÿ‘‰ https://ow.ly/We2T50Qv7XQ

๐Ÿฆ GO LIONS! ๐Ÿฆ Our employees got to ditch the uniform and don their Lions gear today, in exchange for donating to our emp...
01/26/2024

๐Ÿฆ GO LIONS! ๐Ÿฆ

Our employees got to ditch the uniform and don their Lions gear today, in exchange for donating to our employee assistance fund ๐Ÿˆ

If Matthewโ€™s superb modeling skills donโ€™t convince you to go to this yearโ€™s Grand Traverse Guns N Hoses charity game, we...
01/24/2024

If Matthewโ€™s superb modeling skills donโ€™t convince you to go to this yearโ€™s Grand Traverse Guns N Hoses charity game, we donโ€™t know what will ๐Ÿ˜Ž๐Ÿ˜‰

Buy your tickets and swag in our Buick/GMC showroom on S. Garfield Ave. For more info about the cause and the game, visit gtgunsnhoses.com ๐Ÿ’

Donโ€™t miss this great offer on 2024 Ford Edges at Bill Marsh Kalkaska and Ga***rd ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡
01/23/2024

Donโ€™t miss this great offer on 2024 Ford Edges at Bill Marsh Kalkaska and Ga***rd ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡

Come ooooon - it's 0% APR for 48 months! I'm sure your old car will understand ๐Ÿ˜†

Shop our Ford Edge offer here ๐Ÿ‘‰ https://ow.ly/KMOx50QtBy0

Weโ€™re celebrating the work-a-versaries of:๐Ÿ”น Mike W. ๐Ÿ”น Tyler G. ๐Ÿ”น Ethan N. ๐Ÿ”น Robert U.We're grateful to have you on the t...
01/22/2024

Weโ€™re celebrating the work-a-versaries of:

๐Ÿ”น Mike W.
๐Ÿ”น Tyler G.
๐Ÿ”น Ethan N.
๐Ÿ”น Robert U.

We're grateful to have you on the team!

01/19/2024

Hyundai keeps raking in the awards! ๐Ÿ†๐Ÿ†๐Ÿ†

U.S. News & World Report recognized three Hyundai models in their "2024 Best Cars for the Money" awards:

โœ”๏ธ Hyundai Tucson, Best Compact SUV for the Money
โœ”๏ธ Hyundai Elantra Hybrid, Best Hybrid Car for the Money
โœ”๏ธ Hyundai IONIQ 5, Best EV for the Money

Shop our full award-winning Hyundai lineup here ๐Ÿ‘‰ https://ow.ly/UFjn50QsBw5

01/17/2024

Don't miss out on this special offer from Bill Marsh Kalkaska and Ga***rd!

Weโ€™re celebrating the work-a-versaries of:๐Ÿ”น Chellsey A.๐Ÿ”น Christian S.๐Ÿ”น Tanner P.๐Ÿ”น Nathan L.๐Ÿ”น Thomas B.We're grateful to ...
01/15/2024

Weโ€™re celebrating the work-a-versaries of:

๐Ÿ”น Chellsey A.
๐Ÿ”น Christian S.
๐Ÿ”น Tanner P.
๐Ÿ”น Nathan L.
๐Ÿ”น Thomas B.

We're grateful to have you on the team!

01/11/2024

Don't worry - you don't have to watch us dance ๐Ÿคฃ But we'd be happy to break down a truck price for you!

Shop our huge selection of used trucks at Price Point Used Cars ๐Ÿ‘‰ https://ow.ly/SYT150Qq6J8

01/09/2024

Dents are a pain ๐Ÿ˜– But getting them removed doesn't have to be!

Learn more about our Paintless Dent Repair service and why it could be the exact solution you're looking for to keep your vehicle looking fantastic! ๐Ÿ‘‰ billmarshbodyshop.com/pdr

Weโ€™re celebrating the work-a-versaries of:๐Ÿ”น Eric C. ๐Ÿ”น Marie H. ๐Ÿ”น Rusty S. ๐Ÿ”น Jeff C. ๐Ÿ”น Jacob P. We're grateful to have yo...
01/08/2024

Weโ€™re celebrating the work-a-versaries of:

๐Ÿ”น Eric C.
๐Ÿ”น Marie H.
๐Ÿ”น Rusty S.
๐Ÿ”น Jeff C.
๐Ÿ”น Jacob P.

We're grateful to have you on the team!

We have some big news.We have decided to sell the company to the Serra Automotive Group, with an anticipated transition ...
01/04/2024

We have some big news.

We have decided to sell the company to the Serra Automotive Group, with an anticipated transition in early May.

To say this is big news is an understatement. Weโ€™ve been blessed to sell and service vehicles in this community for over 40 years. And weโ€™re so thankful for your confidence and trust in us.

We chose the Serra Automotive Group because they too believe in the same philosophy that has guided us for decades: โ€œWeโ€™re not in the car business. Weโ€™re in the people business.โ€

Itโ€™s the values of their ownership and their company that made this challenging decision just a little easier.

Serraโ€™s commitment to people pertains to customers, and staff as well. In this transition, Serra is retaining all of our employees. They understand that it is our people who have made this company great and will carry the legacy forward.

So, while the name on our sign will change, the same people youโ€™ve trusted to sell and service your vehicle will still be here, ready to help when you need it.

And weโ€™ll still be here, tooโ€”supporting our wonderful community, enjoying our grandchildren and families, and embracing our next chapters.

Our heartfelt thanks for your supportโ€”during the last 40+ years and the road ahead.

- Bill, Mike, and Jamie Marsh

Weโ€™re celebrating the work-a-versaries of:๐Ÿ”น Heather F.๐Ÿ”น Ron G. ๐Ÿ”น Craig B. ๐Ÿ”น Karen H.๐Ÿ”น Steve P.๐Ÿ”น Tammy W.We're grateful t...
01/02/2024

Weโ€™re celebrating the work-a-versaries of:

๐Ÿ”น Heather F.
๐Ÿ”น Ron G.
๐Ÿ”น Craig B.
๐Ÿ”น Karen H.
๐Ÿ”น Steve P.
๐Ÿ”น Tammy W.

We're grateful to have you on the team!

๐ŸŽ† Holiday hours update! ๐ŸŽ†
12/30/2023

๐ŸŽ† Holiday hours update! ๐ŸŽ†

12/29/2023

Thanks for the memories, 2023! ๐Ÿ‘

From all of us here at Bill Marsh (especially Eric), we want to wish you a very merry Christmas! ๐ŸŽ…
12/25/2023

From all of us here at Bill Marsh (especially Eric), we want to wish you a very merry Christmas! ๐ŸŽ…

๐ŸŽ„ Holiday hours update! ๐ŸŽ„
12/24/2023

๐ŸŽ„ Holiday hours update! ๐ŸŽ„

We love "sweat-ah weath-ah!"In exchange for contributing to our employee assistance fund, our employees got to ditch the...
12/22/2023

We love "sweat-ah weath-ah!"

In exchange for contributing to our employee assistance fund, our employees got to ditch the uniform and don their favorite Christmas sweater today ๐ŸŽ„

Do you have a favorite holiday sweater in your closet?

12/21/2023

Let us whisper to your vehicleโ€”not yell at itโ€”for a less invasive and less expensive dent repair experience ๐Ÿคซ

Introducing Paintless Dent Repair: a new service offered at Bill Marsh Body & Paint! Visit billmarshbodyshop.com/pdr to learn more and to schedule an estimate.

12/19/2023

ICYMI: Great car, great food, great company - our Dodge Challenger Demon auction was a blast!

Here's another look at the event shot by our newest Chrysler sales consultant, Brian Rusniak ๐Ÿ“น

Great work for an even greater cause! ๐Ÿ˜
12/18/2023

Great work for an even greater cause! ๐Ÿ˜

Our 2023 Dodge Challenger SRT Demon 170, the most powerful muscle car in the world, has a new home!Last night, we hosted...
12/15/2023

Our 2023 Dodge Challenger SRT Demon 170, the most powerful muscle car in the world, has a new home!

Last night, we hosted our โ€œLast Call for a Causeโ€ Auction + Fundraiser benefitting Big Brothers Big Sisters of Northwestern Michigan. Car collectors from all over gathered to try their luck at owning a rare piece of muscle car history. However, the night belonged to its new owner, Michael K.!

One of only 3,300 made, the Demon boasts a staggering 1025 HP and dominates the quarter-mile with a certified 8.91-seconds ET at 151.17 mph ๐Ÿ˜ˆ

Our guests also bid on a selection of northern Michigan experiences, the full proceeds of which went to support Bigs. Bigs also received a portion of the proceeds of the Demon.

Thank you to the Boathouse Traverse City, Tonic & Lime, Poppy & Co., and Bigs for making this event one to remember!

Sell cars, fix engines, ring bells - our team can do it all! ๐Ÿ””Thank you to the Bill Marsh employees who volunteered thei...
12/14/2023

Sell cars, fix engines, ring bells - our team can do it all! ๐Ÿ””

Thank you to the Bill Marsh employees who volunteered their time bell ringing for The Salvation Army Traverse City.

And to you all out there, let's keep up the donations and make this an amazing year for this amazing organization!

Just like our "unique" showroom Christmas tree, we hope you LEAN in our direction when you're looking for a used car ๐Ÿ˜†Sh...
12/12/2023

Just like our "unique" showroom Christmas tree, we hope you LEAN in our direction when you're looking for a used car ๐Ÿ˜†

Shop our selection of over 200 used cars, trucks, and SUVs here ๐Ÿ‘‰ https://ow.ly/349n50Qi6gJ

Weโ€™re celebrating the work-a-versaries of:๐Ÿ”น Alix S. ๐Ÿ”น Ashly B. ๐Ÿ”น Brandon B. ๐Ÿ”น Jesse T. We're grateful to have you on the...
12/11/2023

Weโ€™re celebrating the work-a-versaries of:

๐Ÿ”น Alix S.
๐Ÿ”น Ashly B.
๐Ÿ”น Brandon B.
๐Ÿ”น Jesse T.

We're grateful to have you on the team!

Proud to support this great organization! Now let's finish this campaign strong ๐Ÿ’ช
12/08/2023

Proud to support this great organization! Now let's finish this campaign strong ๐Ÿ’ช

Wow! Thanks to Bill Marsh Buick/GMC for your generous donation today. The cash goes a long way, but your continued support in so many other ways, like underwriting costs of some of our signs, and encouraging employee contributions, highlights that your giving comes from the depths of your hearts. Thanks.

Posing for a photo - easy. Not playing with the toys - not so easy ๐Ÿ˜†Thank you to everyone who has donated to this year's...
12/06/2023

Posing for a photo - easy. Not playing with the toys - not so easy ๐Ÿ˜†

Thank you to everyone who has donated to this year's NW Michigan Marine Toys For Tots campaign so far. BUT WE'RE NOT DONE YET! Stop by any one of our showrooms and help us fill these boxes again ๐ŸŽ

Address

1621 S Garfield Avenue, P. O. Box 6647
Traverse City, MI
49686

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm
Saturday 9am - 3pm

Telephone

(800) 596-2774

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