Serra of Traverse City

07/04/2026

We would like to wish all of our family & friends a great Independence Day. We will be closed on Saturday, July 4th in observance. 🇺🇸

07/01/2026

🏆 Big news from Volkswagen! 🏆

🏆 Big news from Volkswagen! 🏆
The 2026 Volkswagen Atlas and 2026 Volkswagen Tiguan have both earned Consumer Reports Recommended status! 🚗⭐ This recognition is awarded to vehicles that excel in road testing, predicted reliability, owner satisfaction, safety performance, and advanced safety technology.

See why these award-winning SUVs continue to impress drivers and industry experts alike. Visit Serra Volkswagen of Traverse City and experience the Atlas and Tiguan for yourself today!

07/01/2026

Arriving Soon! 🤩

GMC is introducing the next-generation 2027 Sierra 1500, the most advanced, luxurious and powerful Sierra 1500 ever. Sierra is stretching further at both ends of the lineup, from core work and premium trims to Denali Ultimate and AT4X, which bring standout luxury, off-road capability and distinctive GMC-only design details. Stay tuned for pre-ordering or details of arrival at Serra Buick GMC of Traverse City!

06/30/2026

Happy 250 Birthday, America! 🇺🇸

🇺🇸 Built with pride. Driven with confidence. 🇺🇸

Nissan has reached an incredible milestone – 1 million Nissan Frontier trucks have been assembled at the Canton Vehicle Assembly Plant in Mississippi! That's part of more than 2 million Frontiers built in the USA, showcasing Nissan's commitment to American manufacturing, hardworking employees, and building quality vehicles close to home.

Ready to experience the legendary capability of the Nissan Frontier? Stop by Serra Nissan of Traverse City and take one for a test drive today! Happy 250 Birthday, America!

06/30/2026

4Ever Untamed 🇺🇸

4Ever Untamed.
From its iconic ruggedness and reliability to its cutting-edge technology, performance and head-turning style, the 2026 4Runner is the ultimate companion for escape, fun and adventure. America Drives Toyota! 🇺🇸 Visit or call Serra Toyota of Traverse City today!

06/24/2026

We’re honored to announce that Serra Subaru of Traverse City has been recognized with the Subaru Love Promise® HEART Award! 💙🫶🏆

This prestigious award celebrates Subaru retailers who go above and beyond for their customers and communities by embodying the values of Honesty, Empathy, Appreciation, Respect, and Trust every day.

We are grateful to our incredible team, loyal customers, and the Traverse City community for helping us make a positive impact. This award reflects our ongoing commitment to the people we serve and the relationships we build.
Thank you for being part of our journey.

06/24/2026

Nissan Summer Sales Event! ⚽️😎☀️

Winning season is officially here. Come score your championship savings, now!

www.traversecitynissan.com/new-vehicles/

06/23/2026

🔧 Looking for Elite Automotive Technicians, we have the opportunity for you at Serra Traverse City! 🔧

We're looking for skilled Automotive Technicians who are ready to take their career to the next level. Apply online today! https://serratc.link/4vpltF3
✅ Competitive Pay Plan
�✅ Great Benefits Package
�✅ Loyalty Bonus�
✅ Tool Incentives
�✅ Work Boot Reimbursement

If you're passionate about quality work and want to be part of a team that values your skills, apply today!

06/23/2026

Join us this Thursday, June 25th, for our 2026 COL series, featuring The Gordon Lightfoot Tribute Band!

Join us this Thursday, June 25th, for our 2026 COL series, featuring The Gordon Lightfoot Tribute Band!

Concessions will be open from 5:30–7:15 PM, Nate's Best Kettle Corn and will be available throughout the concert.

The concert begins at 7:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City , Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor Prout Financial Design.