RL Design

RL Design Solving Marketing & Communications Problems For Businesses Of All Sizes

Ryan Lanigan formed RL Design in 2005 to help businesses of all sizes connect with potential customers. Over the years, we have worked with and for many great people, both internally and externally. While Ryan has had firsthand experience in nearly every aspect of marketing, including branding, identity design, web design, illustration, print design, digital marketing, advertising, video productio

n, marketing automation, writing, editing, and team leadership, he knows that more is always possible with great partners. We are blessed to have worked with a large network of photographers, designers, programmers, production companies, and more, that are all ready to serve our clients as needed. No matter the scale or budget of your project, we are confident that we can deliver a solution to exceed your expectations.

A great website doesn’t just look better—it tells the truth about where your business is today.That’s exactly what we se...
04/09/2026

A great website doesn’t just look better—it tells the truth about where your business is today.

That’s exactly what we set out to do with the redesigned site for Vitale & Company.

Their work has grown in depth and impact—helping organizations build trust, align leadership, and transform culture through proven frameworks like the Trust Catalyst System™.

The new site reflects that evolution by:
✔ Clearly defining their services and signature programs
✔ Highlighting the real problems they solve (misalignment, disengagement, low ownership)
✔ Positioning trust as a performance strategy—not just a concept
✔ Showcasing the industries and organizations they serve

This is what happens when strategy and storytelling align.

If your business has evolved, your website should too.

🔗 Explore the new site: https://vitaleandco.com/

The difference between “trying marketing” and actually getting results?Process.Too often, businesses jump straight into ...
03/31/2026

The difference between “trying marketing” and actually getting results?

Process.

Too often, businesses jump straight into tactics—logos, ads, websites—without first defining what success looks like or who they’re trying to reach.

At RL Design, we slow things down just enough to get it right:
Define the challenge → Define success → Build the plan → Deliver → Measure.

Because when you trust the process, the results follow.

Learn more about our process here: https://rldesign.co/solutions/

(Photo credit: Robert Boag, Centre College)

Has your business outgrown your logo?Sometimes growth happens gradually — more customers, more reach, more capability — ...
02/25/2026

Has your business outgrown your logo?

Sometimes growth happens gradually — more customers, more reach, more capability — but your logo still reflects who you were years ago.

That’s where Pitman Creek Wholesale found themselves.

What started in 1978 as a custom lure manufacturer has grown into a national wholesale distributor serving thousands of retailers across the country. Their brand needed to reflect that scale, professionalism, and leadership.

RL Design partnered with Pitman Creek to evolve their visual identity — refining the logo, typography, and color system to honor their legacy while positioning them confidently for the future.

The result? A mark that matches the business they’ve become.

If your company has grown, expanded, or matured… it may be time for your brand to do the same.

🔗 See the full project: https://rldesign.co/projects/pitman-creek-visual-identity/

Before → After. Purpose, clarified. Impact, amplified.We loved partnering with Onefold to help bring a refreshed digital...
12/19/2025

Before → After. Purpose, clarified. Impact, amplified.

We loved partnering with Onefold to help bring a refreshed digital experience to life for We Work The Waterways 🌊

The goal of this redesign was simple but powerful:
👉 make the mission clearer
👉 create a more engaging experience for students, educators, and supporters
👉 showcase the real-world impact happening on and around our nation’s waterways

Together, we transformed a static, form-heavy site into a modern, story-driven platform that highlights hands-on learning, career exploration, and measurable impact—all while making it easier to get involved.

This project is a great example of what happens when strategy, storytelling, and thoughtful design come together with the right partners.

Check out the full site at weworkthewaterways.com
And if you’re ready to rethink how your website tells your story—we’d love to help.

At RL Design, we don’t just draw pictures — we craft visual stories that celebrate heritage, personality, and purpose. O...
12/08/2025

At RL Design, we don’t just draw pictures — we craft visual stories that celebrate heritage, personality, and purpose. Our work on the Bicentennial Portrait Series for Centre College is one of our proudest examples. Commissioned to honor eight legendary faculty and staff members, we created black-and-white pen-and-ink vector portraits that were size-agnostic and flexible — perfect for everything from bourbon packaging to commemorative print materials.
RL Design

Whether you’re launching a new product, commemorating a milestone, or building a brand identity, bespoke illustrations offer a timeless, authentic touch that can’t be replicated by stock graphics.

Interested in adding custom illustration to your brand story? Drop us a DM or visit RLDesign.co to start the conversation. Let’s bring your vision to life. 🖋️

Great marketing isn’t just about a good-looking logo or clever words — it’s about balance.At RL Design, we blend design ...
10/29/2025

Great marketing isn’t just about a good-looking logo or clever words — it’s about balance.

At RL Design, we blend design that inspires, messaging that moves, and data that directs.

Because when art and science work hand-in-hand, your brand doesn’t just look good — it performs.

💡 Design grabs attention.
💬 Messaging builds connection.
📊 Data keeps every decision smart and cost-effective.

That’s how we help our clients tell their story — and grow strategically.

Photo credit: Robert Boag, Centre College

Excited to see the City of Danville lighting up the night with their new branding.
10/25/2025

Excited to see the City of Danville lighting up the night with their new branding.

💡 Case Study Spotlight: “Small Spends With Large Returns”What if you didn’t need a huge advertising budget to see real g...
09/29/2025

💡 Case Study Spotlight: “Small Spends With Large Returns”

What if you didn’t need a huge advertising budget to see real growth? That’s exactly what The Bluebird in Stanford, KY proved. By combining short-term, strategic digital ad spends with consistent social media engagement, they achieved:

-A 68% YOY increase in gross sales for one month, with just a ~$110 ad investment.
- Another promotional push (lunch & dinner specials + gift card giveaways) delivered a 23% YOY jump in sales for August-September, with an ad spend under $200.

If you’re a small business looking to maximize every dollar, this case study shows how well-timed promos + intentional ads + strong community presence can really pay off.

🔗 Read the full case study → https://rldesign.co/projects/small-spends-with-large-returns/

🌟 Reality check: Your brand story could be stronger — are people really seeing the connection between all you offer?At R...
09/15/2025

🌟 Reality check: Your brand story could be stronger — are people really seeing the connection between all you offer?

At RL Design, we had the privilege of working with Wilderness Road Hospitality to unify several local businesses under one umbrella brand — streamlining everything from messaging to imagery, advertising, and even community connections. The result? They not only clarified their identity, but the public saw it too: Instagram followers ↑ 296%, occupancy rates tripled, and every business got more liftoff.

If you’re juggling multiple ventures, want your audience to know who you are, or need your branding to finally match what you do — we’d love to help. Let’s work together so people walk into your story instead of walking past.

🔗 Head over to our “Experience the Unexpected” case study to see how we made it happen here: https://rldesign.co/projects/experience-the-unexpected/
📅 RL Design is booking branding projects now — get in touch for a consult.

🔮 Do you see a new website in your future?At RL Design, we’re here to help you turn that vision into reality. Whether it...
09/10/2025

🔮 Do you see a new website in your future?

At RL Design, we’re here to help you turn that vision into reality. Whether it’s a refresh or a complete redesign, we’ll craft a site that reflects your brand and connects with your audience.

✨ Now booking website projects for October and November — secure your spot before the calendar fills up!

👉 Message us today to get started.

✨ Big news from RL Design! ✨We launched Cuidiú Web Helpers—a new way to give small businesses the digital support they d...
08/28/2025

✨ Big news from RL Design! ✨
We launched Cuidiú Web Helpers—a new way to give small businesses the digital support they deserve. 🚀

What we do:
🌐 Website design & hosting (we’ll even move your current site—FREE!)
📣 Digital ads that get you noticed
📧 Email & SMS marketing that keeps your audience connected

Why “Cuidiú”? 💡
It means “help” in Irish—because that’s exactly what we’re here to do. Real people, real support, right when you need it.

Ready to take your business to the next level?
👉 Check out cuidiu.net

Address

Stanford, KY
40484

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16066693148

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