Plug - The EV Marketplace

Plug - The EV Marketplace The future of the EV marketplace is right here. Buy and sell high-quality, used EVs though the marketplace built exclusively for electric vehicles.

From first time sellers to large-scale dealers, Plug meets customers where they are.

06/04/2026

We tried to do a serious EV panel at ASOTU.

Instead we ran a scientific study on how many dealers it takes to appraise an EV and charge a Tesla. Results: chaos, bad math, and one correct answer.

10/10 would fund this research again.

06/04/2026

Walking into Tesla meant going from zero finance experience to managing roughly $50 million in R&D spend on day one. The scale of responsibility per person was unlike anything I had seen before.

That first year forced me to relearn how I learn: studying instead of brute forcing, taking detailed notes, reviewing independently, and leaning on teammates who were sometimes ten years younger and far more technical.

I speak with David Rusenko about what it feels like to be thrown into that level of ownership on day one, and how building the muscle of learning beats pure hustle in a place like Tesla.

06/03/2026

The EV industry built too many six‑figure luxury cars and not enough vehicles regular buyers can actually afford.

Many automakers assumed mass‑market drivers would happily pay 100–120k for an electric car, but the only way to win hearts and minds is to hit Corolla‑level price points, not S‑Class territory.

I talk with The Urban EV Podcast about why premium, small‑batch volumes do not work in EVs, and why Tesla’s Model 3 and Model Y moments were existential for the company.

06/03/2026

When you invite smart people to ASOTU to talk about the future of automotive and somehow end up mediating In‑N‑Out vs. Shake Shack.

We covered California politics, burger diplomacy, and the controversial stance that “neither Olipop nor Poppi, just water” is a valid personality type.

This is the content the EV industry truly needed.

06/02/2026

Plug‑in hybrids might be the most overrated “EVs” on the market.

The data says people are plugging them in way less than everyone expected, practically never, so real‑world fuel consumption ends up more than double what was predicted.

If you’re never going to plug it in, you’re paying more money for a more complicated car with two drivetrains. More drivetrains, more problems.

06/02/2026

A lot of people still think EV batteries end up in landfills. In reality, the materials inside them are incredibly valuable and can be recovered at very high rates, not thrown away.

The grid we have today is not the grid we’re going to have 10 years from now, and our domestic automakers will need compelling, affordable, high‑volume EVs to stay competitive on a global stage.

I talk with Elena Ciccotelli about battery recycling, the future of the grid, and why the U.S. can’t afford to sit out the next decade of EV product.

06/01/2026

Not every dealer needs to go all in on used EVs, and anyone who tells you otherwise isn't looking at the math.

Used EVs are still only about 3% of the used car market. The dealers that actually profit are the ones in the right market, with the right team, and a robust enough lineup to build real product knowledge.

I break down at ASOTU what it actually takes to evaluate whether a used EV business makes sense for your dealership, and why commitment and community readiness matter more than hype.

06/01/2026

A lot of EV customers are still walking onto dealer lots assuming the federal tax credits are there. They’re not. They ended more than six months ago.

So what do you tell a customer who still expects an incentive? First, you need to know every state and local program cold, because there’s still real money on the table in a lot of markets. Second, you have to be able to talk total cost of ownership, monthly payment plus fuel, not just the sticker price or the rebate.

Bill Stern and I talk about how dealers can handle that conversation now that the big federal credits are gone, but EV economics still make sense for the right customer.

05/28/2026

When a Tesla comes off lease, it doesn’t go to a dealer. There are no dealers. It goes into Tesla’s inventory nationwide; one entity owns everything.

From there, it’s the remarketing team’s job to convert that asset into cash as fast as possible, or as margin-accretive as possible. That means choosing between their in-house retail program, their own reconditioning centers, or a wholesale channel VIN-by-VIN.

and I break down how Tesla and other direct-to-consumer automakers actually decide what happens to every used car in their pipeline.

05/28/2026

Certainty is everything. We give dealers the absolute confidence to buy used EVs at scale without the guesswork. 🤝🏎️

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