Adam Genei

Adam Genei Owner of Mobsteel and Detroit Steel Wheel Co. He started making parts for the Big Three, turning that hobby into a business.

Born in Detroit and raised in its suburbs, Adam developed a love for the auto industry from his grandfather’s Ford Dealership. Mobsteel started as a one bay garage with a welding bench and a mission to celebrate the automotive industry. The name has grown into a worldwide brand, with that same mission giving life to the Detroit Steel Wheel Company. Embodying the ideals of Mobsteel, Detroit Steel W

heel Co. has become the resurgence solution for manufacturing in the US. The Mobsteel brand has continued to strengthen its relationship with the Big Three and celebrate the success of businesses whose efforts lie within this country. Adams formula for success is simple: hard work. He has brought back the old school mentality of “do it yourself” to make a better quality product. His journey has taken him and his team from fabricating metal, architecture, furniture, and vehicles, to manufacturing after-market components such as suspension, wheels, and injection molding. All of these self-taught skills have shaped the identity of Mobsteel as a “make it happen” company.

“The minute you decide you want to create something, you need to roll up your sleeves and do it.”
Adam puts every profit into the Mobsteel mission, and takes risks because he knows those measurable's are going nowhere but up. Being on the main-stage and doing business with Ford, Axalta, Autodie, SATA, and ACDelco has validated what he’s created. There were many times when Mobsteel could have given up, but Adam knew they were moving in the right direction, despite what was happening fiscally. The tough times built Mobsteel, making it an identifiable dream of hard work and success in this economy.

“The fact that you can wake up in the morning and be anyone you want to be is an unbelievable feeling.”

This weekend we have the  event, with  representing as this years  mentor! Had an incredible time last year, very impres...
07/08/2025

This weekend we have the event, with representing as this years mentor! Had an incredible time last year, very impressive event run by a talented group of hard workers. Thank you for having us involved again!

are proudly made and sourced in the U.S.A 🇺🇸.

For better, for worse, for richer, for poorer, in sickness and in health. Happy 25th anniversary  you are amazing!
06/24/2025

For better, for worse, for richer, for poorer, in sickness and in health. Happy 25th anniversary you are amazing!

Thank you  for having me out to celebrate 100 years!
06/06/2025

Thank you for having me out to celebrate 100 years!

We had  and his buddy Don drive in on their cross country trip from Oregon in the Chevy Viking they built together, Tony...
05/30/2025

We had and his buddy Don drive in on their cross country trip from Oregon in the Chevy Viking they built together, Tony even let me take it for a drive around our block. Really cool to have that full circle moment when y’all stop by repping our products, thank you for having us be a part of your stories!

are proudly made and sourced in the U.S.A 🇺🇸.

The  opened up for future  students last night, giving them access to explore the collection and hear from  student lead...
03/05/2025

The opened up for future students last night, giving them access to explore the collection and hear from student leaders about opportunities and their experience. Excited to be working with their student run Autoshow again this year!

Thank you for being an inspiration Gene, rest easy
03/04/2025

Thank you for being an inspiration Gene, rest easy

Pumped for  tonight, honored to be judging and awarding the grand prize winner our championship belt and a briefcase of ...
01/15/2025

Pumped for tonight, honored to be judging and awarding the grand prize winner our championship belt and a briefcase of $1,000 cash, kicking it old school. See everyone tonight!

are proudly made in the U.S.A 🇺🇸.

Spent yesterday with one of my best friends  hanging with one of the Detroit Summer camps he works with. Beautiful day g...
07/24/2024

Spent yesterday with one of my best friends hanging with one of the Detroit Summer camps he works with. Beautiful day getting the kids hyped and hands on with their own pieces, working to have these on display locally. Cool to talk about how we use the creative process in what we do at and starting with nothing and then making something. Great group investing back in our communities!

Bakers Bash 2024 with our friends at  and  went down yesterday, had our  burb and  caddy out front! Thank you to the tea...
07/22/2024

Bakers Bash 2024 with our friends at and went down yesterday, had our burb and caddy out front! Thank you to the team for having us and putting on an incredible show 🔥

are proudly made in the U.S.A 🇺🇸.

Had the incredible honor of judging and being a mentor with Nigel Matthew’s of  at yesterdays  hosted in the Historic Mi...
07/15/2024

Had the incredible honor of judging and being a mentor with Nigel Matthew’s of at yesterdays hosted in the Historic Mill Race. We checked out the post war class, all drivers coming into the show. Really impressed with and his team for putting this event together, thank you for the opportunity!

are proudly made in the U.S.A 🇺🇸.

Happy Fathers Day to everyone that’s a father figure! Hope you all get to spend a good time with your families today    ...
06/16/2024

Happy Fathers Day to everyone that’s a father figure! Hope you all get to spend a good time with your families today

Spoke with another semester of  students yesterday breaking down our  and  business strategies. This is always just as m...
05/11/2024

Spoke with another semester of students yesterday breaking down our and business strategies. This is always just as much of a learning opportunity for us as it is for them, great questions that allow us to look at what we do effectively from a different perspective. Serious brain power here that gets us excited for the future!

are proudly made in the U.S.A 🇺🇸.

Address

Plymouth, MI

Alerts

Be the first to know and let us send you an email when Adam Genei posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Category