Today’s consumer is exposed to an average of over three thousand advertising messages a day. Research indicates that only twelve of those messages are retained, with almost 20% retained under a negative light. However, more careful use of direct mail can help advertisers break through the clutter and have their message noticed. Getting a clear and compelling message in front of the right audience
is a complex task, but one that can bring big results. Overdrive Media Direct designs your campaign around clearly defined objectives, using strategies on the cutting edge of direct mail advertising and automotive marketing. Properly targeting both the content and the recipients of your message enables Overdrive Media Direct to enhance the return on your marketing investment. Staffed events are the centerpiece of any successful dealer’s marketing and sales plan. At Overdrive Media Direct, we know that the day or the weekend that your sales event runs is only the tip of the iceberg. It represents an investment of time and resources beforehand that would be impossible for an active dealership to manage itself. Overdrive Media Direct takes ownership of all those preparations on your behalf. We bring the expertise and manpower needed to run a lucrative event that serves everyone’s needs — dealer, customer and individual salesperson alike. We design and target your direct mail advertising, create your marketing materials and media buys and prepare your store and lot for event day. We provide your staff with one of the most intuitive hands on training experiences that can be used on the day of the event as well as to build a successful career going forward. Most importantly, the Overdrive Media Direct team is with you on “game day” to ensure the success of the event. We bring the best of the best to the table so that all parties involved are put in a position to win. From greeting every customer to the delivery of the vehicle, Overdrive Media Direct sees you through every aspect of a successful event.
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