10/13/2026
Most of us give our job title: “I’m the CEO of a marketing company,” or “I own a plumbing business.” 🤝
And the conversation moves on.
Here’s the problem with answering that way:
When you lead with your title or your company name, you devalue what you actually do.
The person you’re talking to has to burn calories figuring out what problem you solve.
Most of the time, they won’t do the work.
There’s a better way to answer, and it’s called the one-liner.
The formula has three parts: problem, product, result.
Part 1: The Problem: Your one-liner starts with a problem because the problem is the hook.
Here’s the key: You can only have ONE problem.
Part 2: The Product: Once you’ve opened the story loop, you introduce your product or service as the solution.
This is where you say what you do and how it works. Be specific here.
Part 3: The Result: The third part is the happily ever after. It’s the “so that...”
“You download this budgeting app SO THAT you never worry about money again.”
“You meet with me twice SO THAT you know you married the right person.”
“You got new followers on social media SO THAT you could book more qualified sales calls.”
You’ll know your one-liner is working when people say, “Tell me more.”
If they change the subject, you haven’t dialed it in yet.
Want to learn how to create messaging that gets attention? You need to follow the 4 Rules of Messaging.
Comment “4RULES” & we’ll send you our free guide. ⬇️
