06/14/2026
Ever since you were a kid, on your way to the beach, you’ve seen the sign: “GO TO CHURCH OR THE DEVIL WILL GET YOU.” It’s on the side of Highway 65, about halfway to the Gulf. Or about halfway home. Either way, it always felt good to see it there.
The original sign was erected in 1988 by W.S. “Billy” Newell. He said that the message came from something his mother told him throughout his childhood: “Go to church or the devil will get you.” So, what started as a personal reminder became one of the most recognizable roadside attractions in Alabama. Over the years, millions of travelers have passed by it, and its became woven into Alabama folklore.
Our shirt is just a nod to a piece of Alabama history and to those of us who grew up seeing it every summer. We’re getting ready to fill another order so if you’d like one, send us a private message and we’ll get you taken care of.