Imperial Valley Auto

Imperial Valley Auto Welcome to Imperial Valley Auto in El Centro, California! Gone are the days of pushy salesmen and bait and switch advertising.

We are a new and vibrant auto group aiming to be the best automotive marketplace in Imperial County with the best online experience. We want to give you the best experience possible.Our team is looking forward to integrating themselves into your community because without you – we could never succeed. Formally Direct Auto Hyundai, Direct Auto Honda, and Desert Valley GM; we have combined forces and

integrated customer oriented strategies under one brand to serve you better. With over 600 new and used vehicles in our inventory, we are sure that you will find what you are looking for. Come experience the difference at Imperial Valley Auto!

05/22/2026

Happening now! Don’t miss out on the biggest discounts we give out this weekend only!

VENTA DE CARPA DE MEMORIAL WEEKEND 🎪🇺🇸 ¡Los ahorros son grandes, y la diversión también en Imperial Valley Auto!🎶 Entret...
05/21/2026

VENTA DE CARPA DE MEMORIAL WEEKEND 🎪🇺🇸 ¡Los ahorros son grandes, y la diversión también en Imperial Valley Auto!
🎶 Entretenimiento en vivo 🌮 Food trucks 🎁 Regalos y actividades familiares
¡Es más que una venta… es un evento de fin de semana! Compra nuestro inventario nuevo hoy 👉🏼 www.ivauto.com/inventory/new
--Consulta al concesionario para más detalles. Sujeto a aprobación de crédito (OAC). La oferta vence el 25 de mayo de 2026.

MEMORIAL WEEKEND TENT SALE 🎪🇺🇸 The savings are big, and so is the fun at Imperial Valley Auto!🎶 Live entertainment 🌮 Foo...
05/20/2026

MEMORIAL WEEKEND TENT SALE 🎪🇺🇸 The savings are big, and so is the fun at Imperial Valley Auto!
🎶 Live entertainment 🌮 Food trucks 🎁 Giveaways & family activities
It’s more than a sale… it’s a weekend event! Shop our new inventory today 👉🏼 www.ivauto.com/inventory/new
--See dealer for details. OAC. Offer expires May 25th, 2026.

05/08/2026

Great Leads are Hard to find these days… 😅

05/01/2026

Today, we recognize the importance of the legal process in maintaining a thriving society. Imperial Valley Auto proudly stands with the Superior Court of California, County of Imperial, for Law Day 2026. 📜🖋️
“Building a Stronger Community Through Law.”

04/13/2026

The memo is out! 📝 Everything. Must. Go.
April 24-27 at Imperial Valley Chevrolet GMC. Don’t miss the biggest deals of the season! 🚗💨

04/06/2026
Wishing our Imperial Valley community a beautiful and bright Easter Sunday! 🌸 Whether you’re heading to a family brunch ...
04/06/2026

Wishing our Imperial Valley community a beautiful and bright Easter Sunday! 🌸 Whether you’re heading to a family brunch or enjoying a day of relaxation, we hope your day is filled with joy and renewal.
From our family to yours, Happy Easter! 🐣✨

04/01/2026

Skip the “Is this still available?” headache! 🤯 Get a real offer in under 20 minutes at Imperial Valley Auto. ⏱️ No strings attached—just a check in your hand. Come see us today! 🚗💨 https://www.ivauto.com/instant-cash-offer

03/18/2026

At Imperial Valley Auto, we’ve stripped away the stress to give you a process that’s actually... dare we say, enjoyable? Here is exactly what happens when you walk through our doors.

Address

602 Wake Avenue
El Centro, CA
92243

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 9pm
Saturday 9am - 8pm
Sunday 10am - 7pm

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