Finding a way to break through the noise and reach your target clients and customers is a daily challenge. Helping you Get Noticed and Stay Noticed is what we do. Brand Development, Design and Strategy is how we do it.
Angelo Antoline, who started mundayMorning Creative Group and then successfully sold it to another firm, has now gone back out on his own with the opening of Something Shiny. This means Something Shiny already has a great history building brands, designing amazing collateral and winning awards for clients.
Mission: Something Shiny wants to see all of its clients stand out from the crowd in every project that it delivers on. The trick is getting noticed. The strategy is staying noticed. We do both.
The 10 most-watched ads in 2019 according to YouTube. https://bit.ly/2Z2j6d0
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai and Gillette making the top three spots.
Ryan Reynolds pokes a little fun at Peloton. Genius. https://www.thedrum.com/news/2019/12/07/ads-we-ryan-reynolds-aviation-gin-enlists-peloton-wife-down-gin-martini-zinger-ad
The much-maligned Peloton ad where a woman gets an exercise bike from her husband and chronicles her year of staying in shape in the weirdest fashion, is getting a bit more fun poked its way by Aviation Gin.
Jimmy John's pushes reality promoting its $3 Mini Sub! https://bit.ly/2MgoNiO
Users have 30 seconds to catch as many falling digital sandwiches as they can in the AR game.
Jeep is emoji free! https://bit.ly/2p6SKJ2
Apple removes link between the brand and a boxy blue car emoji in latest iOS update.
NFL partners with Reddit on content, sponsorship deal: https://bit.ly/2lAxoC4
The National Football League (NFL) is to participate in a series of ‘Ask Me Anything’ online discussions after agreeing to a wider digital content and advertising deal with Reddit.
New Android Logo revealed by Google: https://bit.ly/2HmMUJB
Google Android made two large changes on Thursday: No longer will the company name its operating system after snacks such as 'KitKat,' 'Oreo' and, the company also debuted a new logo and font, one that features the company's iconic green robot.
Study reveals 77% of purchases are the result of influencers: https://bit.ly/2Zd5san
A poll of 600 influencer followers finds 70% trust influencers' opinions more than those of real-world friends.
The American Advertising Federation adds Google's Levy, and UM's Lewis to lead its Board of Directors! https://bit.ly/2JvAEa5
The American Advertising Federation (AAF) has named Google Vice President of Agency and Brand Solutions Tara Walpert Levy chair and UM U.S. CEO Lynn Lewis vice chair of its national board of directors.
Father and son viral sensations land in a Denny's commercial: https://bit.ly/2ZuNLP4
US fast-food chain Denny’s has hired the viral father and baby duo who took the internet by storm last month with their babbling antics to recreate the scene in an ad.
There weren't many, but here are the top 5 Super Bowl Ads: https://admeter.usatoday.com/2019/02/04/the-top-5-super-bowl-liii-ads-according-to-ad-meter/
The 31st USA TODAY Ad Meter competition is in the books. It was another great year for Super Bowl commercials, which ranged from humorous to poignant to surreal. Here are the top five spots. A remi…
In an effort to shed the stink, Wells Fargo rolls out new logo and brand campaign... https://fxn.ws/2B8Z71w
The new logo will be rolled out in late January and features “digitally friendly colors and tone.”
Dunkin' makes name change official! https://bit.ly/2RaH30W
Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more.
Targeting women earned "Aquaman" more than $105M! https://bit.ly/2GKaLoQ
Similar to how Warner Bros. hooked female moviegoers with Wonder Woman, the studio lured that demographic again for Aquaman, but under a different guise. With Wonder Woman, female audiences finally…
Wonderful Pistachios makes the Grinch smile! https://bit.ly/2D2VtrI
Not even the grumpiest creature can resist the taste of a pistachio, not even The Grinch. A campaign for Wonderful Pistachios, featuring the notoriously sour animated character finds The Grinch breaking into a grin after eating the treat.
Uber reveals new logo, rebrand. https://bit.ly/2p35KMf
Ride-hailing app Uber’s attempts to improve its public image have now extended to yet another full rebrand of the business, including a new logo which ditches the all-caps look for a simple ‘Uber’ written in a custom-designed typeface.
Something Shiny's Mindy Arendt continues to be an awe-inspiring philanthropic leader in Dallas! https://bit.ly/2wxr4wO
Today we’d like to introduce you to Mindy Arendt. Thanks for sharing your story with us Mindy. So, let’s start at the beginning and we can move on from there. After graduating college from Stephen F. Austin State University in Nacogdoches at 21 years old, I moved to Denton where I later met the ...
Land O'Lakes puts a female stamp on "Old MacDonald" https://bit.ly/2o0gZ7T
Land O'Lakes paired with The Martin Agency to rewrite "herstory.". From Campaign US
Dunkin' refreshes its iconic branding!https://bit.ly/2tYQQtz
Dunkin' Donuts hired Jones Knowles Ritchie as its agency on brand identity and branding strategy.
Best Buy reveals new branding, tagline. https://bit.ly/2KNjYL9
Best Buy puts customer service first in new campaign, one-year in the making
Netflix reveals its own Sans font! https://bit.ly/2puvd1N
Designer Noah Nathan explains Netflix Sans.
American Airlines changing safety video, ending didn't fly. http://bit.ly/2oCorpM
The celebratory ending was upsetting some passengers, according to reports -- especially ones of delayed flights
Cheetos' USA Curling Team social dance craze catches on! http://bit.ly/2mPfPLm
The video is posted Todrick Hall's social channels, as well as Cheetos' website and social channels. It's drawn nearly 660,000 views since it was posted on Jan. 9.
"What Happens in Vegas, Stays in Vegas" - returns. The Las Vegas Convention and Visitors Authority is bringing back its "What happens here, stays here" campaign, after a suspension of the humorous push after the Oct. 1 shooting. "Our visitors are saying they want their Las Vegas back," said the Visitors Authority. http://lat.ms/2CyQ0K6
Three months after a mass shooting, Las Vegas returns to its more light-hearted campaign of "What happens here, stays here."
Apple's wistful holiday spot moves, touts AirPods! http://bit.ly/2iHsDlT
An appeal to move someone.
Brands show their support for Veterans Day. http://bit.ly/2jjTfww
Here's how brands like Home Depot, National Geographic and more are celebrating a somber holiday.. From Campaign US
Why marketers shouldn't neglect baby boomers! http://nyti.ms/2gcSSPj
Brands work very hard to connect with the millennial generation, but baby boomers are large in number and have money to spend.
NFL tv spot created in just one day to raise Hurricane Harvey funds. http://on.wsj.com/2eRIsrm
Visa created a last-minute ad for the first NFL game on Thursday to drive donations for Hurricane Harvey recovery efforts.
Happy 10th Birthday, hashtags! http://bit.ly/2xrS5k7
The #hashtag turns 10: Twitter's global brand strategy head on lessons learned. From PR Week
Tostitos, NFL and SnapChat! http://bit.ly/2uLDnYu
In need of a good luck charm for football season? Try these chips.
Facebook bets future growth on video, chat apps! http://on.wsj.com/2uJ7kFa
Facebook’s news feed is running out of room for advertisements, but the social media giant is making up for it with higher prices and new slots for ads in videos and its messaging apps. The company said profit spiked 71% in the second quarter.
Lady Gaga, Staples bring some joy to schoolkids! http://bit.ly/2sVbFWD
Pop star hits Walter Reed Middle School in Hollywood.
Goodbye to the 'test-drive.' Jaguar Land Rover has unveiled augmented reality banner ads that place viewers inside the Range Rover! http://bit.ly/2qXLOce
Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required.
Dairy industry taps TV, social to tout wholesome fare: http://bit.ly/2qJt3xw
The U.S. dairy industry is out with a new 'Undeniably Dairy' campaign.
Advertisers flock to WrestleMania 33! http://bit.ly/2nHbgoa
Snickers will be present throughout WrestleMania 33 Week with sampling, signage and other activation. The Mars Inc. brand has also launched several national TV spots.
Ad fraud to come with $16.4B price tag this year!! http://bit.ly/2nEUoeH
Advertisers could lose $16.4bn to ad fraud in 2017, according to a study which places the figure at double the original amount estimated to be lost in 2016.
Nice to see! Facebook has updated its ad guidelines to prevent advertisers from discriminating against consumers based on personal characteristics such as ethnicity, national origin, race, gender, family status, sexual orientation, medical condition or disability. The policy will apply to ads relating to employment, credit offers and housing.
Kia and Melissa McCarthy win 'ad meter!' http://usat.ly/2jT5saP
Ad called "Hero's Journey" about eco-warrior called on to save whales won 2017 competition.
A survey revealed over half of Super Bowl viewers want to see ads! http://bit.ly/2kV2q1I
More than half of viewers say they'd be disappointed if the Super Bowl were broadcast commercial free, according to Burson-Marsteller's Fan Experience sports and entertainment specialty group.
Such a great message! Mattel celebrates #DadsWhoPlayBarbie http://bit.ly/2kdnT6A
In another Barbie first, the brand is speaking directly to dads in its latest campaign that encourages men to play with their daughters.
As legislators propose a wave of anti-LGBTQ legislation, IBM introduces its new pride logo: http://on.mash.to/2ic8KQQ
A symbol of solidarity in a time of great need.
Doritos will be absent from Super Bowl for the first time in a decade! http://bit.ly/2hny2fG
The PepsiCo snack division will not try to follow-up Doritos' Crash the Super Bowl, which ended this year.
Advertisers and marketers are beginning to speculate on what the political landscape under President-elect Donald Trump may look like. http://bit.ly/2fyrUkc
While world argued over the implications of Donald Trump's unexpected election, marketers could already anticipate some likely effects.
MetLife is parting ways with "Peanuts" character Snoopy after 31 years!! http://on.mash.to/2eODvyM
The company is also ending its blimp contracts.
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