02/25/2026
Another milestone for us at illusioncoats Powder Coating. We are excited to be a part of all the RUSH Racing Series, and for the opportunity to connect with so many racers in our region.
ILLUSIONCOATS POWDER COATING INCREASES INVOLVEMENT BY BECOMING âOFFICIAL POWDER COATERâ OF HOVIS RUSH SERIES; WILL ALSO PRESENT THE âFIRING ZONEâ AT LATE MODEL FLYNNâS TIRE/GUNTERâS HONEY TOUR EVENTS & CONTINUE TO CONTRIBUTE AT MFG NIGHT
By Mike Leone
February 24, 2026 FOR IMMEDIATE RELEASE
(Pulaski, PA)...The Hovis Auto & Truck Supply RUSH Racing Series presented by Born2Run Lubricants is excited to announce that IllusionCoats Powder Coating has stepped up their involvement for the upcoming 2026 season. IllusionCoats has become the âOfficial Powder Coaterâ of the Series and will also present the âFiring Zoneâ at all RUSH Late Model Flynnâs Tire/Gunterâs Honey Touring Series events. Also, IllusionCoats will once again provide a complete powder coating of a Late Model frame to a lucky driver at âManufacturers Nightâ presented by MSD Performance on August 9 at Eriez Speedway.
This past season, IllusionCoats involvement with the RUSH Late Models began when co-owner/operator, Alex Anderson, contacted the Series to contribute to âManufacturers Nightâ. IllusionCoats awarded a free sandblast and powder coating of a Late Model frame valued at $825, which was won by Jason Knowles. Knowles redeemed his certificate in November taking his Rocket Chassis to IllusionCoatâs shop in Conneaut, Ohio and later posted how thrilled he was with the job that was performed.
âIâm especially excited to partner with Vicki Emig and Mike Leone," acknowledged Anderson. "I have tremendous respect for both of them and the legacy they are carrying forward. Their dedication to the sport of racing is evident in everything they do, and I know they are continuously working in the best interest of racers to help grow the sport the right way.â
âWeâre really excited to team up with the RUSH Racing Series," stated IllusionCoats co-owner/operator Kyle Adkins. "Theyâve done a lot for racers around here, and it shows. Theyâve worked hard to keep racing strong in our region and to create real opportunities for drivers to compete and grow. Weâre proud to be part of something thatâs helping move the sport forward.â
âMike (Leone) and I have known Alex Anderson since he started racing a Modified more than 20 years ago when I owned Mercer Raceway Park,â revealed RUSH Director Vicki Emig. âOver the years, Alex competed in several different divisions at Mercer and with the RUSH Late Models; then in recent years as the owner of Dave Hess, Jrâs car, which was victorious in my fatherâs $20,000 to win memorial two years ago at Lernerville Speedway. His support of RUSH will now come full circle as he also becomes an important corporate marketing partner of the Series."
"IllusionCoats will be recognized throughout all five RUSH divisions as the âOfficial Powder Coaterâ of the entire RUSH Racing Series as well as the presenting sponsor of the 'Firing Zone' at all RUSH Late Model Touring Series events," added Emig. "We all know how critical restarts are in crate racing, and I look forward to IllusionCoats becoming synonymous with this exciting part of these events. The addition of a complete powder coating of a Late Model Chassis to our Late Model Manufacturers Night is a tremendous contribution, and will be one of our top giveaways at this year's event.â
IllusionCoats Powder Coating L.L.P. is a performance driven finishing and fabrication company specializing in automotive, industrial, and motorsports powder coating, as well as high-heat ceramic coating (Cerakote) for exhaust and engine components. Built by racers, fabricators, and problem solvers, IllusionCoats exists to deliver durable finishes and precision craftsmanship that stand up to real world abuse on the track, in the shop, and on the job site.
The shop offers full in-house sandblasting, ensuring every part receives proper surface preparation for maximum adhesion and longevity. In addition to coating services, IllusionCoats provides custom fabrication, repair, and modification services, helping customers update, restore, or improve a wide range of components without outsourcing work.
IllusionCoats works with an extensive selection of powder coating and Cerakote colors and finishes, including fluorescent, textured, metallic, and high temperature options, allowing each project to be tailored to both performance demands and visual impact whether it is a race car, industrial equipment, or a one-off custom build.
The company is owned and operated by Alex Anderson and Kyle Adkins; a duo whose combined backgrounds bring unmatched depth in motorsports and industrial coating. Anderson brings over 25 years of racing experience, having competed in everything from Small and Big-Block Modifieds to RUSH Late Models, Super Late Models, Karts, Micros, and Stock Cars. He has built countless race cars for both himself and customers and is the owner of the #44 RUSH Late Model team, driven by Dave Hess, Jr. The team has earned multiple wins, including Flynnâs Tire/Gunterâs Honey Touring Series victories in 2024 and 2025, highlighted by a win at the âBill Emig Memorialâ presented by Sunoco Race Fuels at Lernerville Speedway in 2024, a second place finish there in 2025, and a Tour win at Eriez Speedway in 2025.
Kyle Adkins is a lifelong racer and fabricator with extensive hands-on experience in powder coating for railroad companies and demanding industrial applications. His racing background spans Karts, Mod Lites, Modifieds, and more. As a highly skilled welder and fabricator, Kyle plays a key role in both the technical quality and versatility of IllusionCoatsâ services.
Together, the entire IllusionCoats team brings over 100 years of combined experience in motorsports and industry, blending race-proven knowledge with professional grade finishing and fabrication. Whether the goal is performance, durability, or standout looks, IllusionCoats Powder Coating delivers results that are built to last and built to win.
IllusionCoats Powder is located at 4429 Overpass Dr, Conneaut, OH 44030. For more information, check out their page at illusioncoats Powder Coating, call 440-363-0020 or e-mail [email protected]
The RUSH Racing Series is brought to you by Hovis Auto & Truck Supply together with Born2Run Lubricants along with the support of Hoosier Tire, Sunoco Race Fuels, Bazell Race Fuels, Insinger Performance, Flynn's Tire, Gunter's Honey, MSD Performance, Holley Performance Products, FK Rod Ends, Capital Contracting Service, Joseph J. Oliva Attorney at Law, Schoenfeld Headers, Jones Racing Products, Landrum Performance Springs, Russ King Racing, 3C Graphix, Dave Poske's Performance Parts, Velocita-USA, Wieland Metal Services, Real Merchant Services DMV, IllusionCoats Powder Coating, Hoosier Tire Western Pennsylvania in conjunction of Big Daddy's Speed Center, Frankland Racing Supply, Seal-Tite Paving & Excavating, Schneider Trucks, Dusted Steak Seasoning, Ontime Body & Graphic, D&V Jewelers, AERO Race Wheels, Racing Electronics, Design Creations, and Competition Crate Parts.
E-mail can be sent to the RUSH Racing Series at [email protected] and mail to 4368 Route 422, Pulaski, PA 16143. Office phone is 724-964-9300. The RUSH Late Model website is www.rushlatemodels.com. Like our page at RUSH Late Model Series and follow us on X (formerly known as Twitter) .
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