10/02/2026
AI is changing the dealership—but faster doesn’t automatically mean better.
In a new conversation with Urban Science and Better Car People, Betsy Marietti and Randy Berlin explore what it really takes to turn AI into better customer experiences and stronger sales processes. The key? AI works best when it supports your people—not when it tries to replace them.
From seamless AI-to-human handoffs and better data to more relevant communication, the article breaks down how dealers can combine technology, people, and process to reduce friction and build stronger customer relationships.
Read our latest article to discover how dealerships can move beyond simply using AI to optimizing AI for better outcomes.
https://hubs.ly/Q04yt9w10