09/29/2026
Last Night BJ Baldwin Introduced the NORRA Raptor Rally
Were excited to announce the inaugural NORRA Raptor Rally, taking place October 8–10 as part of the NORRA 500.
This new experience will bring together 30 Ford F-150 Raptor, Raptor R, Bronco Raptor, and Ranger Raptor vehicles for a guided Baja adventure from Ensenada to San Quintín.
This is more than a drive through Baja. We’ll travel together on an approved adventure route, stop at a designated location to watch NORRA race vehicles pass, and continue to the finish in San Quintín. NORRA Operations will oversee route approval, safety, and separation from race traffic.
The hosted experience includes lodging in Ensenada and San Quintín, a private Old Mill dinner, NORRA event activities and hospitality, group leadership, and a Saturday return experience to Ensenada. Each vehicle will also complete a practical safety and readiness review before departure.
Baja has been a major part of my life, and I’m excited to share this experience with fellow Raptor owners. I’ve spent years racing and exploring the peninsula, and I’m looking forward to leading this group through an unforgettable route while helping everyone experience the Baja spirit that makes this place so special.
It’s especially cool to announce that BJ Baldwin will join us as Grand Marshal and as a participant in the NORRA Raptor Rally. BJ brings an incredible Baja legacy, unmatched energy, and a true passion for adventure. I’m looking forward to having him with us as we take on this experience together.
The inaugural group will be known as the Founding 30. We’re creating a premium, welcoming way for Raptor owners to experience Baja, enjoy the NORRA community, and be part of something special.
The NORRA Raptor Rally: 30 vehicles. One Baja adventure.
Visit NORRA.com for entry details. You can also find the registration video in Slide 2 of this post.