HighRoad Solution

HighRoad Solution Marketing Automation for associations and not-for-profits.

HighRoad Solution, LLC was founded in 2005 by a group of industry specialists with over 20 years of experience in providing integrated eMessaging solutions to Associations and Not for Profits. In just a few years, HighRoad Solution has become one of the leading solution providers in the industry with over two hundred clients nationwide. Our customers include International Sign Association, Rotary International, National Association of Manufacturers, National Federation of Independent Business, Military Officers Association of America, Meeting Professionals International and ASAE to name a few.

Birthday wishes to a new member of our team, Kelley Dersch, Sr. HR Manager!
07/23/2019

Birthday wishes to a new member of our team, Kelley Dersch, Sr. HR Manager!

Safe to say that we're enjoying #NationalIceCreamDay! #LifeontheHighRoad
07/21/2019

Safe to say that we're enjoying #NationalIceCreamDay! #LifeontheHighRoad

A cooling pic of Digital Advisor, Emily Wilson Nash in Iceland to celebrate her birthday today! Happy Birthday from the ...
07/05/2019

A cooling pic of Digital Advisor, Emily Wilson Nash in Iceland to celebrate her birthday today! Happy Birthday from the HighRoad Team! #keepcool #birthdayfun #lifeonthehighroad

"Humanity has won its battle. Liberty now has a country." ~Marquis de LafayetteWishing everyone a Happy 4th of July!
07/04/2019

"Humanity has won its battle. Liberty now has a country." ~Marquis de Lafayette
Wishing everyone a Happy 4th of July!

Happy Canada Day to our clients and friends to the north!
07/01/2019

Happy Canada Day to our clients and friends to the north!

If you're going to take a selfie, reach for the stars! Kim Cregan, our new Strategic Account Manager with William Shatne...
06/21/2019

If you're going to take a selfie, reach for the stars! Kim Cregan, our new Strategic Account Manager with William Shatner for #NationalSelfieDay

Cheers! Whether it's Mango, Pomegranate or "Dirty", have a  Happy #NationalMartiniDay! #LifeontheHighRoad
06/19/2019

Cheers! Whether it's Mango, Pomegranate or "Dirty", have a Happy #NationalMartiniDay! #LifeontheHighRoad

Birthday wishes to Senior Technical Advisor, Jason Green! Have a great birthday celebrating with your family!
06/19/2019

Birthday wishes to Senior Technical Advisor, Jason Green! Have a great birthday celebrating with your family!

We're already planning our HRS 2020 Calendar! Props to gifted photographer (and Development Manager) Chris Park who shar...
06/15/2019

We're already planning our HRS 2020 Calendar! Props to gifted photographer (and Development Manager) Chris Park who shares snaps of some places he's been on #NaturePhotographyDay #LifeontheHighRoad

HighRoad Solution's cover photo
06/13/2019

HighRoad Solution's cover photo

What #NationalDonutDay looks like at @HighRoadSol #thankyouHRS #churrodonut #chocolatecake #strawberryfrostedwithsprinkl...
06/07/2019

What #NationalDonutDay looks like at @HighRoadSol #thankyouHRS #churrodonut #chocolatecake #strawberryfrostedwithsprinkles

HighRoad Solution's cover photo
06/05/2019

HighRoad Solution's cover photo

We couldn’t let Valentine’s Day pass by without thanking our associations for being such great clients. We appreciat...
02/14/2019

We couldn’t let Valentine’s Day pass by without thanking our associations for being such great clients. We appreciate you and your business.

With everyone at a different point in their journey, it is imperative that modern associations have a way to know what e...
01/31/2019
6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

With everyone at a different point in their journey, it is imperative that modern associations have a way to know what each person needs – and when. This can be very difficult if your organization doesn’t have a system. This is typically the point where most associations give up and send one-size-fits-all marketing messages that at best don’t convert, and at worst may alienate members. https://hubs.ly/H0g5y2C0

Before moving forward with setting up a lead scoring model for your association, it’s important to understand what lead scoring is—and what it is not.

By helping association staff identify the prospects who are most likely to join, purchase, or donate at the highest leve...
01/23/2019
6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

By helping association staff identify the prospects who are most likely to join, purchase, or donate at the highest levels, lead scoring allows associations to focus on their best prospects and opportunities in more efficient ways. https://hubs.ly/H0g5y0t0

Before moving forward with setting up a lead scoring model for your association, it’s important to understand what lead scoring is—and what it is not.

Lead scoring is a system your sales, membership, events, and marketing staff use to determine the situation, needs, and ...
01/19/2019
6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

Lead scoring is a system your sales, membership, events, and marketing staff use to determine the situation, needs, and value of each member, prospective member, or potential customer based on their interest in and interactions with your association. https://hubs.ly/H0g5xtj0

Before moving forward with setting up a lead scoring model for your association, it’s important to understand what lead scoring is—and what it is not.

Whether you enjoy the day with family, friends, or quietly reflecting on what you want to manifest in 2019, we wish you ...
01/01/2019

Whether you enjoy the day with family, friends, or quietly reflecting on what you want to manifest in 2019, we wish you the best in the year ahead. Cheers to 2019 & Happy New Year!

We could share with you that in 2018 we collectively drank 900 cups of coffee, took 96 flights to clients and conference...
12/31/2018

We could share with you that in 2018 we collectively drank 900 cups of coffee, took 96 flights to clients and conferences, and delivered 85 projects to clients, but that’s not exactly our style. Instead we are looking back on the past year with a rush of accomplishment and gratitude. We are looking ahead to next year with fresh, new (like-Christmas-morning) excitement for what we have in store for you. Cheers to a very Happy New Year to you and yours and to a great 2019!

Marketing automation software is an investment, and your board members want to avoid making a decision that may negative...
12/26/2018
How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

Marketing automation software is an investment, and your board members want to avoid making a decision that may negatively impact your association. It is important to align your marketing automation plan with your board’s priorities. https://hubs.ly/H0fP30l0

Evaluating the need for marketing automation internally, however, is just the first step. The next big hurdle association leaders face is convincing their boards to ...

With full hearts from the HighRoad crew (thanks to our fantastic clients and HighRoad team), we hope you enjoy this time...
12/25/2018

With full hearts from the HighRoad crew (thanks to our fantastic clients and HighRoad team), we hope you enjoy this time with your family and friends. Cheers!

HighRoad is closed early today and returning to a full schedule on Wednesday. Whether you are the type to be running aro...
12/24/2018

HighRoad is closed early today and returning to a full schedule on Wednesday. Whether you are the type to be running around last minute, or snuggling inside in your Christmas Pjs, we hope you have a very Merry Christmas!

Laying the foundations for a successful presentation by anticipating any hesitations your board may have will help them ...
12/18/2018
How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

Laying the foundations for a successful presentation by anticipating any hesitations your board may have will help them have confidence in your association’s decision to implement a marketing automation solution to help you meet your strategic goals. https://hubs.ly/H0fP2_y0

Evaluating the need for marketing automation internally, however, is just the first step. The next big hurdle association leaders face is convincing their boards to ...

HighRoad Solution is adding to our growing team again! Want to help revolutionize how associations think and leverage #D...
12/15/2018

HighRoad Solution is adding to our growing team again! Want to help revolutionize how associations think and leverage #DigitalMarketing? Apply here: https://hubs.ly/H0fGPls0

We are hiring! Again! HighRoad Solution is looking for energetic, sales-minded folks to join our team! Check it out and ...
12/11/2018

We are hiring! Again! HighRoad Solution is looking for energetic, sales-minded folks to join our team! Check it out and apply here: https://hubs.ly/H0fGPlp0

Address

Ashburn, VA

Take the HighRoad

General information

HighRoad Solution is the only association-specific digital marketing agency endorsed & used by ASAE. We implement & integrate marketing automation platforms with your technology systems and innovate your business practices to utilize digital to gain greater insight into your constituency to grow the revenue of your association.

Opening Hours

Monday 08:00 - 19:00
Tuesday 08:00 - 19:00
Wednesday 08:00 - 19:00
Thursday 08:00 - 19:00
Friday 08:00 - 19:00

Telephone

(703) 297-8894

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