Southside Tire Co Inc

03/16/2026

Due to inclement weather, our North and East Wisconsin locations are closed today for the safety of our employees and customers. Road service in these areas will be unavailable today due to the road conditions.

Store phones will still be monitored for scheduling, so please call before attempting to come in for service.

Thank you to the plow operators and city, county, and state crews working hard to keep the roads open and our communities moving.

Thank you, and stay safe if you must travel.

01/22/2026

“Wow, I can buy tires online and ship them right to my house for super cheap!”

Well… let’s wait a second. 🤔

That online price looks great — and let’s be generous and assume shipping is included (it usually isn’t). When you purchase tires from the shop installing them, the installation is typically included. Buy them online instead and you’ll pay at least $20 extra per tire just to have them mounted — plus most shops won’t even install outside purchases. That’s a minimum of $80 immediately for a set of four.

Now add rotations. When you buy local, rotations are often free. Buy online and you’re paying out of pocket — even at a low $30 per rotation, a 50k tire needs a minimum of 4–5 rotations, adding another $120–$150. Congrats… you just added $200+ in extra costs before warranties, time, or inconvenience even enter the picture. Skip rotations if you want — but our tire analytics experience says that shortcut costs you more in the long run. Cheap tires aren’t always cheap. 😉

In today’s world of online-savvy shoppers, we truly appreciate the customers who continue to shop local and support businesses like ours. Call your local Southside Tire and let the tire experts help pick the best tire for you!

12/28/2025

Look who made a special stop at all of our shops on Christmas Eve! 🎅

From our family to yours, we hope you all had a Merry Christmas! Thanks to Santa, we’re offering huge savings on tires. Visit our website to see the great deals we have before the year ends!🎄

12/16/2025

At Southside Tire, we’re proud to continue growing our footprint. These maps highlight all of the current communities we serve. Thank you to our customers and partners for being part of the expansion—we’re just getting started!

11/28/2025

We hope everyone had a great Thanksgiving! We’re truly thankful for our customers and communities—yesterday and every day.

With winter settling in and Christmas around the corner, we’re here to keep you safe on the road with trusted tire service and winter-ready options.

Looking for Christmas gift ideas? There’s nothing better than a new set of tires to keep your loved ones safe!

11/12/2025

At Southside Tire, we’re proud to serve those who have served. This Veterans Day, we honor the bravery and sacrifice of America’s veterans. 🇺🇸

10/08/2025

Right now, get $80 OFF a set of Michelin tires and hit the road with confidence this winter! Whether it’s icy mornings or snow-packed highways, Michelin delivers the traction, control, and durability you can count on.

Stop by Southside Tire and we’ll get you rolling safely into the season!

08/05/2025

Summer’s winding down—but the savings are heating up at Southside Tire!

Whether you’re wrapping up road trips or getting ready for fall, now’s the perfect time to upgrade your ride with premium tires that deliver performance, safety, and comfort. Through September 1st, get up to $80 back by mail when you purchase a set of 4 eligible Bridgestone or Firestone tires!

Don’t wait—these summer savings won’t last! Visit your nearest Southside Tire location or call today for details.

05/27/2025

Offers expiring soon!

Get up to $100 back when you gear up with Uniroyal tires — perfect for road trips, backyard BBQs, and everything in between. Want performance that turns heads? BFGoodrich has you covered with up to $80 back on select tire sets built to grip, go, and never quit. Call your local Southside Tire for more details!

05/26/2025

In observance of Memorial Day, Southside Tire will be closed on Monday, May 26th. Commercial emergency services still offered.

05/22/2025

If you're hitting the road, make sure your tires are road-trip ready—your safety matters and we’re here to help! From all of us at Southside Tire, we wish you a safe and meaningful Memorial Day weekend. Drive carefully, and thank you for trusting us to keep you rolling!

At Southside Tire and Automotive Service we specialize in tire-related products and services for the commercial trucking industry, as well as complete automotive repair and service.