Counterman

Counterman Counterman is the clear leader among publications serving the needs of the automotive parts distribution market. Counterman is published by Babcox Media.
Counterman magazine is uniquely and distinctly positioned as the clear leader among publications serving the needs of the automotive parts distribution market. Our total qualified circulation of 38,198 reaches more automotive parts distribution professionals than any other publication.

Counterman is read by professionals at every level of the automotive parts distribution channel, from retail chain, program group and corporate headquarters to independent WDs and company-owned distribution centers, to retail chain, company-owned and independent parts stores.

For more than 30 years, Counterman has covered the automotive aftermarket distribution channel from beginning to end – serving jobbers, retailers and warehouse distributors. To qualify for a free subscription to our monthly print publication or newsletter, visit http://www.counterman.com/subscribe/.

Bar’s Leaks recently introduced Super Leak Fix, a multi-system formula designed to quickly seal, stop and prevent leak...
04/29/2019
Bar’s Leaks Super Leak Fix Can Handle Multiple Types of Leaks

Bar’s Leaks recently introduced Super Leak Fix, a multi-system formula designed to quickly seal, stop and prevent leaks in all engine, transmission, power-steering, hydraulic and gear systems.

Super Leak Fix is safe for auto, truck, farm, marine and small engines running on gasoline and diesel fuels, according to the company.

"Many vehicle owners don’t even know what electronic stability control (ESC) means except when it kicks in and saves t...
04/27/2019
Electronic Stability Control: Working Behind the Scenes

"Many vehicle owners don’t even know what electronic stability control (ESC) means except when it kicks in and saves them from sliding or skidding out of a turn."
https://www.counterman.com/electronic-stability-control-working-behind-the-scenes/
.
.
.
.
.
.
.
.
#counterman #autoparts

While fully autonomous vehicles are still quite far from being road-worthy, systems that control how vehicles ride and react in panic situations are here today.

04/25/2019

A growling sound coming from one of the wheels is a telltale symptom of a bad wheel bearing. Help your customers spot one!
(BCA Bearings)
.
.
.
.
.
.
.
.
#counterman #autoparts #carparts BCA Bearings

Counterman is looking for a store of the month to highlight in our next issue! If you think your store should be feature...
04/24/2019

Counterman is looking for a store of the month to highlight in our next issue! If you think your store should be featured, or want to nominate a store, send us a direct Facebook message!

While fully autonomous vehicles are still quite far from being road-worthy, systems that control how vehicles ride and r...
04/24/2019
Electronic Stability Control: Working Behind the Scenes

While fully autonomous vehicles are still quite far from being road-worthy, systems that control how vehicles ride and react in panic situations are here today.

While fully autonomous vehicles are still quite far from being road-worthy, systems that control how vehicles ride and react in panic situations are here today.

Although many parts stores don’t sell tires, we certainly get asked a lot of questions about them.
04/18/2019
How to Read a Tire Sidewall

Although many parts stores don’t sell tires, we certainly get asked a lot of questions about them.

A basic understanding of tire size and sidewall markings can be helpful in assisting customers, as well as making you a more “well-rounded” parts specialist.

04/17/2019

Counterman is looking for a store of the month to highlight in our May issue. If you think your store should be featured, let us know!

04/17/2019
ESPN

Now that was close!

Wait ... HOW!? 😱

"Ball joints are classified as either “load-carrying” or “follower” types, and their position in the suspension ...
04/16/2019
Ball Joint Basics: Load, Follow Or Get Out Of The Way

"Ball joints are classified as either “load-carrying” or “follower” types, and their position in the suspension varies depending on the suspension design."
http://ow.ly/IjLO50pzbTl
.
.
.
.
.
.
.
.
#counterman #carparts

Ball joints are classified as either “load-carrying” or “follower” types, and their position in the suspension varies depending on the suspension design. These two types of joints often have different wear and failure rates, with the load-carrying joints usually failing first.

"Fortunately for our customers, this costly chunk of iron or steel isn’t a regular replacement item. Unfortunately for...
04/16/2019
Crank It Up! Understanding Crankshaft Materials

"Fortunately for our customers, this costly chunk of iron or steel isn’t a regular replacement item. Unfortunately for many counter professionals, this also means they may not be all that familiar with the basics."
http://ow.ly/Rhal50pziCo

Fortunately for our customers, this costly chunk of iron or steel isn’t a regular replacement item. Unfortunately for many counter professionals, this also means they may not be all that familiar with the basics of crankshaft materials, design and selection.

Regardless of whether the Trump administration can broker a trade deal with China, panelists at the Automotive Aftermark...
04/16/2019
Tariffs and Trade Drama Aren't Going Away Soon, AASA Panel Says

Regardless of whether the Trump administration can broker a trade deal with China, panelists at the Automotive Aftermarket Suppliers Association’s (AASA) 2019 Vision Conference in Dearborn, Michigan, had a message for the automotive aftermarket: Expect trade drama with China to be a fact of life for the next several years.

Regardless of whether the Trump administration can broker a trade deal with China, panelists at the Automotive Aftermarket Suppliers Association’s (AASA) 2019 Vision Conference in Dearborn, Michigan, had a message for the automotive aftermarket: Expect trade drama with China to be a fact of life f...

Counterman
04/16/2019

Counterman

"Ask most technicians, and they’ll tell you how much they hate doing oil changes. Just be prepared for an extended con...
04/15/2019
Are Cheap Oil Changes Bad for Business?

"Ask most technicians, and they’ll tell you how much they hate doing oil changes. Just be prepared for an extended conversation on the phone or at your counter, because they can go on forever about the topic!"
http://ow.ly/qXGB50pzeel

Having the “lowest price in town” says nothing about the quality of your goods and services, and actually might steer potential customers away from your business if they feel those low, low prices equate to shoddy work or merchandise.

"Technician training is a great way for your store or warehouse group to connect with your customer base as well as show...
04/13/2019
Tool Talk: Show and Tell! Tool Training for Tired Techs

"Technician training is a great way for your store or warehouse group to connect with your customer base as well as show off profitable tool and equipment lines."
http://ow.ly/UBBf50pzd3i
.
.
.
.
.
.
.
#car

Technician training is a great way for your store or warehouse group to connect with your customer base as well as show off profitable tool and equipment lines.

04/12/2019

Today’s bearings can last 200,000 miles or more, but sometimes they don’t! There are a couple of reasons why a bearing might not go the distance.
(BCA Bearings)
.
.
.
.
.
.
.
#counterman #autoparts BCA Bearings

Bill Prater received a trip for two to Fort Myers, Florida, where he attended two days of training courtesy of AVI and a...
04/12/2019
Forest Park Auto Repair in Cincinnati Wins Federated Spring Training Contest

Bill Prater received a trip for two to Fort Myers, Florida, where he attended two days of training courtesy of AVI and an exciting Grapefruit League game between the Boston Red Sox and Pittsburgh Pirates.

Bill Prater received a trip for two to Fort Myers, Florida, where he attended two days of training courtesy of AVI and an exciting Grapefruit League game between the Boston Red Sox and Pittsburgh Pirates.

In the fight for access to the treasure trove of data generated by new vehicles, failure is not an option for the automo...
04/12/2019
Access to Vehicle Data a 'Must-Win' for the Automotive Aftermarket

In the fight for access to the treasure trove of data generated by new vehicles, failure is not an option for the automotive aftermarket.

In the fight for access to the treasure trove of data generated by new vehicles, failure is not an option for the automotive aftermarket.

A bad wheel bearing can make a number of unpleasant sounds.
04/11/2019
WATCH: What Are the Symptoms of a Bad Wheel Bearing?

A bad wheel bearing can make a number of unpleasant sounds.

A growling sound coming from one of the wheels is a telltale symptom of a bad wheel bearing. Usually, the faster you drive, the worse it gets.

1Parts North America Honors DENSO with Vendor of the Year Award
04/10/2019
1Parts North America Honors DENSO with Vendor of the Year Award

1Parts North America Honors DENSO with Vendor of the Year Award

DENSO Products and Services Americas, an affiliate of DENSO Corp., received the coveted industry award during the Automotive Parts Services Group’s national conference and expo in Lake Buena Vista, Florida.

O'Reilly Auto Parts Careers
04/10/2019

O'Reilly Auto Parts Careers

The morning after his house burned down, newly promoted store manager, Wayne, from Douglasville, GA, was at his store ready to open. His enthusiasm and dedication for #TeamOReilly drove him to never miss a day of work, even after losing all his possessions. Wayne’s dedicated O’Reilly family stepped in to help and provided clothes, household items, and gift cards. Store 1347 IS the O’Reilly Culture! #OReillyProud

As a component of Automotive Parts Associates’ (APA) multi-faceted rebranding strategy, the nonprofit announced the la...
04/10/2019
Automotive Parts Associates Unveils New Website

As a component of Automotive Parts Associates’ (APA) multi-faceted rebranding strategy, the nonprofit announced the launch of its new website, www.APA.parts.

“The overhauled site features a contemporary design with engaging and enhanced content to give visitors a comprehensive and accurate representation of the organization’s modern identity,” APA said in a news release.

04/10/2019
Are you looking at the BIG picture or just ONE problem of many?http://ow.ly/LQtH50pz8Ly........#counterman #autoparts
04/08/2019
Too Often, We Focus On An Automotive "Problem" As A Single Part

Are you looking at the BIG picture or just ONE problem of many?
http://ow.ly/LQtH50pz8Ly
.
.
.
.
.
.
.
.
#counterman #autoparts

When presented with a “dead” battery, a customer often blames the battery for the vehicle’s failure to start. The customer comes to you, looking for a new battery, thinking very little about the reasons that the battery is “dead,” only that there must be something “defective” about the...

The Automotive Distribution Network welcomed 41 shareholder companies and 27 key vendors to St. Louis for its Spring Net...
04/08/2019
The Network Holds Spring Network Membership Meeting in St. Louis

The Automotive Distribution Network welcomed 41 shareholder companies and 27 key vendors to St. Louis for its Spring Network Membership Meeting.

The Automotive Distribution Network welcomed 41 shareholder companies and 27 key vendors to St. Louis for its Spring Network Membership Meeting.

04/05/2019
Colorado State Patrol

It's a serious message, but this Colorado state trooper has a gift for comedy.

If only there was a way to somehow... signal... your intentions...

As cars, trucks and SUVs become computers on wheels, panelists at the 2019 AASA Vision Conference debated whether shops ...
04/05/2019
High-Tech Vehicles: Can the Automotive Aftermarket Repair Them?

As cars, trucks and SUVs become computers on wheels, panelists at the 2019 AASA Vision Conference debated whether shops are equipped to repair the vehicles coming through their bays.

While ADAS and electric-vehicle technology grab the headlines, technicians need a solid grasp on the fundamentals of electronics and data networks to be able to work on newer vehicles.

Automotive Aftermarket Suppliers Association
04/05/2019

Automotive Aftermarket Suppliers Association

AASA is pleased to present this estimate of market shares for Advance Auto Parts, AutoZone, Genuine Parts, O’Reilly, and Pep Boys. Also included are Amazon, Walmart, and dealers. Data is provided courtesy of Evercore/ISI, an independent investment research firm. Estimates are provided for current share as well as on an historical basis. Breakouts are also provided for DIY and DIFM. Download the report today! http://bit.ly/2Kg0FxU

After narrowing down the entries to three finalists, a selection committee chose Tenneco and PWI for their shared data-a...
04/04/2019
Tenneco, Parts Warehouse Inc. Receive Inaugural AASA Channel Excellence Award

After narrowing down the entries to three finalists, a selection committee chose Tenneco and PWI for their shared data-analytics program, which focuses on inventory and sales optimization of Monroe ride-control components.

After narrowing down the entries to three finalists, a selection committee chose Tenneco and PWI for their shared data-analytics program, which focuses on inventory and sales optimization of Monroe ride-control components.

AASA kicks off its Vision Conference with a welcome reception at the fabulous Henry Ford Museum in Dearborn, Michigan.
04/03/2019

AASA kicks off its Vision Conference with a welcome reception at the fabulous Henry Ford Museum in Dearborn, Michigan.

Jim Holmquist: "We had a great time in a relaxed social gathering, without all the stuffy formalities that can make peop...
04/02/2019
Automotive Parts Associates Recognizes New Shareholders, Outstanding Suppliers

Jim Holmquist: "We had a great time in a relaxed social gathering, without all the stuffy formalities that can make people nervous about coming up to accept an award."

While celebrating the nonprofit cooperative’s 45th year, the group maintained its dedication and resolve to promote “Allies for Success” as a reminder to all shareholders and suppliers that the organization’s strength and prosperity lies in the unity created by beneficial partnerships forged...

Address

3550 Embassy Parkway
Akron, OH
44333

Alerts

Be the first to know and let us send you an email when Counterman posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Counterman:

Videos

Nearby autos & automotive services


Other Akron autos & automotive services

Show All