17/07/2023
Idemitsu L**e Pakistan Private Limited, the leading Japanese Energy company, has launched its branded lubricant, Idemitsu Brand Motor Oil (IBMO) in Pakistan, much to the excitement of consumers. The launch of IBMO by Idemitsu L**e Pakistan (Private) Limited (ILPK), an affiliate of Idemitsu Kosan Co., Japan, marks a significant milestone as the company expands its presence in the region and offers its renowned product line to Pakistani customers.
With a rich history of over 112 years in oil development and a commitment to excellence, Idemitsu is a trusted and globally recognized brand. Now, Pakistani consumers will have access to the superior performance and reliability of Idemitsu Brand Motor Oil.
The IBMO is specifically engineered to meet the demanding requirements of modern and conventional engines, providing optimal protection and performance in various driving conditions. Its advanced formulation and high-quality base oils ensure superior lubrication, fuel economy, and eco-friendliness, reducing friction and enhancing engine durability.
The launch event held in Lahore, Pakistan, reflects Idemitsu’s dedication to delivering premium lubricant solutions worldwide. With its new product lineups, including Idemitsu for Gasoline (IFG) for passenger cars, Idemitsu for Dual Engines (IFD) for commercial vehicles, and Idemitsu Rider’s Gasoline (IRG) for motorcycles, Idemitsu aims to cater to the growing needs of Pakistani motorists. The company strives to be a trusted and reliable partner for engine maintenance while also considering the environment and society.
Idemitsu’s entrance into the Pakistani market with its branded lubricants is noteworthy, as it already holds a leading position as a Genuine Oil supplier in the country. The official launch signifies a step forward in the relations between Pakistan and Japan.
During the launch occasion, the Senior Management of Idemitsu Kosan Co., Japan, expressed their delight at the progress in Pakistan-Japan relations. The President & CEO of Idemitsu L**e Pakistan, Mr. Ryota Takizawa, expressed his excitement about introducing Idemitsu Brand Motor Oil (IBMO) to the Pakistani market.
With their extensive experience and dedication to innovation, he is confident that Pakistani consumers will greatly benefit from the exceptional quality and advanced technology that Idemitsu products are known for. Idemitsu has already established a niche Genuine Oil market in Pakistan with their Original Equipment Manufacturer (OEM) partners, and now they are bringing the Idemitsu brand to the country.
