Be Forward Japan

Be Forward Japan Founded in Tokyo in 2004 by Hironori Yamakawa, this company was among the first in Japan to offer on

CORPORATE SLOGAN
The name, BE FORWARD, reflects our pride and spirit: no matter how many obstacles we encounter in our way and how severe they are, we will overcome them and proudly take steps forward because our goals are always ahead of us, not behind. The name of the company, BE FORWARD, was derived from a phrase by a renowned Rugby football coach, the late Chuji Kitajima. The man who led the h

erd at Meiji University, one of the best college teams, for 67 consecutive years as their Head Coach, was -- and still is – the most well-known man ever in the history of Rugby in Japan. When asked for his autograph, the legendary coach signed his name with an addition of a phrase that signified “Take a Step Forward.” It is widely known among Rugby insiders.　It was a reflection of the legend’s philosophy that his team should “always take steps forward,” physically and mentally, even if players were completely defeated and losing the game, because their goal is always ahead of them, not behind. Hironori Yamakawa, also a Meiji University alumnus, was deeply moved by this and decided to name his company after Kitajima’s saying.　So, hence, “Be (positive and always) (Take a Step) Forward.

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住所

Bank Street Bur Dubai
Tokyo
00000

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